Rascasse Audience Intelligence

Retro style Audience in United States

A data profile of the people who buy, follow and care about Retro style in United States — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 30,735,613 people in United States.

#615among Topic in United States#40in Fashion & Accessoires

The average Retro style fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Shoes, Superman, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Retro style audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retro style fan in United States is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Beauty.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retro style profile in United States.

Audience size
30.7M
in United States
Gender
61.5%♀
38.5% male
Age
37.7
average years
Country rank
#889
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retro style fans

61.5% are female, 38.5% are male, average age 37.7.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Retro style audience in United States
MetricValue
Female61.5%
Male38.5%
Average age37.7
Estimated audience size30,735,613
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Retro style audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Retro style audience comes from United States.

Worldwide audience distribution share by country for Retro style
CountryShare
United States23.0%
Japan10.7%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retro style audience in United States is strongest.

Fig. 05

Top regions by affinity

Retro style fans by region: top regions in United States
#RegionReachAffinity×
01California~5M1.46×
02Arizona~900K1.41×
03Texas~3.5M1.38×
04Nevada~400K1.35×
05Hawaii~200K1.31×
06Florida~2.5M1.28×
07Georgia~1M1.18×
08Louisiana~500K1.16×
09New Mexico~200K1.16×
10Mississippi~300K1.15×
11Alabama~500K1.13×
12North Carolina~1M1.11×
13Maryland~600K1.09×
14Oklahoma~400K1.06×
15Alaska~70K1.06×
16New Jersey~800K1.05×
17Kentucky~400K1.05×
18West Virginia~200K1.05×
19New York~2M1.04×
20South Carolina~500K1.04×
21Illinois~1M1.03×
22Washington~600K1.02×
23Utah~300K1.02×
24Connecticut~300K1.01×
25Delaware~80K1.00×
26Virginia~700K0.99×
27Kansas~200K0.99×
28Rhode Island~100K0.99×
29Pennsylvania~1M0.98×
30Tennessee~600K0.96×
31Arkansas~200K0.96×
32Indiana~500K0.95×
33Michigan~700K0.93×
34Minnesota~400K0.93×
35Nebraska~100K0.92×
36North Dakota~60K0.92×
37Ohio~900K0.91×
38Colorado~400K0.91×
39Idaho~100K0.91×
40Massachusetts~500K0.89×
41Missouri~400K0.89×
42Oregon~300K0.88×
43South Dakota~60K0.88×
44Iowa~200K0.87×
45Wisconsin~400K0.83×
46New Hampshire~100K0.81×
47Montana~70K0.78×
48Maine~80K0.76×
49Vermont~40K0.76×
50Washington, District of Columbia~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Retro style, United States
0.64×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retro style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retro style audience
#·InterestCategoryAffinity×
01Shōjo mangaLiterature4.01×
02QuizGames2.87×
03Vintage clothingFashion & Accessoires2.71×
04Dick Van DykeMovies & TV2.63×
05VintageFashion & Accessoires2.47×
06Baby boomersKids & Family2.25×
07Boho-chicFashion & Accessoires2.00×
08ShoesFashion & Accessoires1.97×
09Anime conventionLiterature1.96×
10NostalgiaHome & Garden1.92×
11Anime and manga fandomLiterature1.89×
12BeetlejuiceMovies & TV1.86×
13Spirit HalloweenKids & Family1.80×
14BeautyBeauty & Wellness1.75×
15LivemusicMusic & Radio1.70×
16TikTokInternet & Social Media1.56×
17SupermanMovies & TV1.53×
18Rock musicMusic & Radio1.53×
19Mitch McConnellPolitics & Society1.53×
20IllustrationArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retro style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retro style audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
IndividualismJOY1.31×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retro style audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.98×
Need for SecurityCONSERVATISM1.01×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retro style have in United States?

Retro style has an estimated audience of 30,735,613 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retro style fans?

61.5% of Retro style fans are female, 38.5% are male, with an average age of 37.7 years.

03

Which brands do Retro style fans like most?

Retro style fans show strongest brand affinity for Beauty (1.75×), Shoes (1.97×), and Superman (1.53×) over the country average.

04

Where do Retro style fans live in United States?

Retro style fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Retro style fans also like?

Beyond Retro style itself, the audience over-indexes on Shoes (1.97×), Superman (1.53×), Dick Van Dyke (2.63×), and Rock music (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Retro style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →