Retro style Audience in United States

Retro style logo

Retro style has an estimated audience of 30,735,613 people in United States. 61.5% are female, 38.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Shoes, Superman, Rock music, TikTok.

The average Retro style fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Shoes, Superman, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Retro style audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Retro style fans

Demographic split for Retro style audience in United States
MetricValue
Female61.5%
Male38.5%
Average age37.7
Estimated audience size30,735,613

Audience persona

The typical Retro style fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Retro style in United States
RegionReachAffinity
California5,285,0291.56×
Texas3,883,2241.47×
Florida2,796,8201.34×
New York1,892,4521.1×
Georgia1,148,5571.21×
Illinois1,113,5821.09×
North Carolina1,077,0351.16×
Pennsylvania1,041,0531.01×
Arizona916,9991.46×
Ohio870,9050.92×
New Jersey846,9481.08×
Michigan755,5610.94×
Virginia755,0601.01×
Washington654,6101.06×
Tennessee588,6950.95×
Maryland583,4171.1×
Massachusetts552,4660.91×
Indiana531,7710.95×
South Carolina496,4951.07×
Alabama485,0471.13×
Louisiana459,0951.16×
Colorado450,0290.93×
Missouri434,7870.88×
Minnesota417,9840.95×
Nevada416,9331.4×
Kentucky405,0021.05×
Wisconsin380,3490.82×
Oklahoma354,6231.04×
Connecticut314,4601.02×
Oregon303,8860.86×
Mississippi280,5671.11×
Utah272,2200.99×
Kansas237,7820.98×
Arkansas233,1100.92×
Iowa210,4440.83×
Hawaii179,0911.36×
New Mexico174,7061.13×
West Virginia143,0191×
Nebraska138,4720.9×
Idaho135,2920.88×
Rhode Island94,3630.96×
New Hampshire89,6750.74×
Delaware82,2680.97×
Maine72,9480.66×
Alaska64,3990.98×
South Dakota54,5130.77×
Montana52,4980.62×
North Dakota50,4530.8×
Washington, District of Columbia46,8380.51×
Wyoming33,0150.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retro style audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Superman1.53×Movies & TV
Rock music1.53×Music & Radio
TikTok1.56×Internet & Social Media
Vintage clothing2.71×Fashion & Accessoires
Quiz2.87×Games
Beetlejuice1.86×Movies & TV
Nostalgia1.92×Home & Garden
Vintage2.47×Fashion & Accessoires
Livemusic1.7×Music & Radio
Anime convention1.96×Literature
Anime and manga fandom1.89×Literature
Boho-chic2×Fashion & Accessoires
Shōjo manga4.01×Literature
Spirit Halloween1.8×Kids & Family
Baby boomers2.25×Kids & Family
Scooby-Doo1.52×Movies & TV
Illustration1.5×Arts & Culture
Bohemian style2.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retro style audience
TraitClusterScore
SustainabilityBALANCE1.35
Early Adopter MentalityPOWER1.25
MindfulnessBALANCE1.23
Luxury OrientationPREMIUM1.21
ExtroversionTHRILL1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Retro style
CountryShare
United States23.0%
Japan10.7%
China6.9%

See Retro style audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Retro style have in United States?

Retro style has an estimated audience of 30,735,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Retro style fans?

61.5% of Retro style fans are female, 38.5% are male, with an average age of 37.7 years.

Which brands do Retro style fans like most?

Retro style fans show strongest brand affinity for Beauty (1.75×), Shoes (1.97×), and Superman (1.53×) over the country average.

Where do Retro style fans live in United States?

Retro style fans in United States are most concentrated in California (reach 5,285,029), Texas (reach 3,883,224), and Florida (reach 2,796,820). These three regions account for the largest share of the active audience.

What other brands do Retro style fans also like?

Beyond Retro style itself, the audience over-indexes on Shoes (1.97×), Superman (1.53×), Rock music (1.53×), and TikTok (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.