Rascasse Audience Intelligence

Retro style Audience in Germany

A data profile of the people who buy, follow and care about Retro style in Germany — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 5,886,957 people in Germany.

#509among Topic in Germany#34in Fashion & Accessoires

The average Retro style fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Vintage clothing, Storm of Love, with strongest over-indexing on Hugendubel (2.3× the country average).

Demographically, the Retro style audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Retro style fan in Germany is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Hugendubel.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retro style profile in Germany.

Audience size
5.9M
in Germany
Gender
58.8%♀
41.2% male
Age
38.6
average years
Country rank
#818
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retro style fans

58.8% are female, 41.2% are male, average age 38.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Retro style audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age38.6
Estimated audience size5,886,957
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Retro style audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Retro style audience comes from Germany.

Worldwide audience distribution share by country for Retro style
CountryShare
United States23.0%
Japan10.7%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retro style audience in Germany is strongest.

Fig. 05

Top regions by affinity

Retro style fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.23×
02Rheinland-Pfalz~400K1.19×
03Niedersachsen~600K1.12×
04Baden-Württemberg~900K1.09×
05Hessen~500K1.07×
06Bremen~50K1.04×
07Saarland~70K1.01×
08Thüringen~100K0.99×
09Bayern~900K0.98×
10Schleswig-Holstein~200K0.98×
11Hamburg~100K0.94×
12Brandenburg~200K0.91×
13Mecklenburg-Vorpommern~100K0.91×
14Berlin~200K0.90×
15Sachsen-Anhalt~100K0.89×
16Sachsen~300K0.88×
Fig. 06

Affinity by region

Affinity by region — Retro style, Germany
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retro style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retro style audience
#·InterestCategoryAffinity×
01VintageFashion & Accessoires2.59×
02Vintage clothingFashion & Accessoires2.34×
03HugendubelShopping2.30×
04Storm of LoveMovies & TV2.11×
05Florian SilbereisenMusic & Radio1.95×
06In aller FreundschaftMovies & TV1.80×
07CrochetHome & Garden1.78×
08Health And BeautyBeauty & Wellness1.73×
09Sewing machineHome & Garden1.71×
10Schlager musicMusic & Radio1.65×
11EventimTravel & Leisure1.61×
12Roland KaiserMusic & Radio1.60×
13YarnFashion & Accessoires1.60×
14Let's Dance (German TV series)Movies & TV1.58×
15SewingHome & Garden1.58×
16KnittingHome & Garden1.56×
17Art exhibitionArts & Culture1.56×
18Fashion showFashion & Accessoires1.56×
19HouseplantHome & Garden1.54×
20MichelleMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retro style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retro style audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.29×
ExtroversionTHRILL1.26×
TraditionCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retro style audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.78×
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retro style have in Germany?

Retro style has an estimated audience of 5,886,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Retro style fans?

58.8% of Retro style fans are female, 41.2% are male, with an average age of 38.6 years.

03

Which brands do Retro style fans like most?

Retro style fans show strongest brand affinity for Hugendubel (2.3×), Vintage clothing (2.34×), and Storm of Love (2.11×) over the country average.

04

Where do Retro style fans live in Germany?

Retro style fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Retro style fans also like?

Beyond Retro style itself, the audience over-indexes on Vintage clothing (2.34×), Storm of Love (2.11×), Schlager music (1.65×), and Vintage (2.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Retro style audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →