Retro style Audience in Germany
Retro style has an estimated audience of 5,886,957 people in Germany. 58.8% are female, 41.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Vintage clothing, Storm of Love, Hugendubel, Florian Silbereisen.
The average Retro style fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Vintage clothing, Storm of Love, with strongest over-indexing on Gala (1.81× the country average). Demographically, the Retro style audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Retro style fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 38.6 |
| Estimated audience size | 5,886,957 |
Audience persona
The typical Retro style fan in Germany is more female, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,657,585 | 1.29× |
| Bayern | 946,000 | 1× |
| Baden-Württemberg | 888,209 | 1.11× |
| Niedersachsen | 655,526 | 1.15× |
| Hessen | 483,852 | 1.08× |
| Rheinland-Pfalz | 361,589 | 1.23× |
| Berlin | 242,862 | 0.92× |
| Sachsen | 237,459 | 0.82× |
| Schleswig-Holstein | 207,238 | 0.98× |
| Brandenburg | 162,591 | 0.89× |
| Thüringen | 137,551 | 0.92× |
| Sachsen-Anhalt | 125,031 | 0.82× |
| Hamburg | 122,272 | 0.92× |
| Mecklenburg-Vorpommern | 95,750 | 0.85× |
| Saarland | 70,245 | 0.97× |
| Bremen | 53,435 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.81× | News |
| Vintage clothing | 2.34× | Fashion & Accessoires |
| Storm of Love | 2.11× | Movies & TV |
| Hugendubel | 2.3× | Shopping |
| Florian Silbereisen | 1.95× | Music & Radio |
| Schlager music | 1.65× | Music & Radio |
| Vintage | 2.59× | Fashion & Accessoires |
| Eventim | 1.61× | Travel & Leisure |
| Let's Dance (German TV series) | 1.58× | Movies & TV |
| Roland Kaiser | 1.6× | Music & Radio |
| Knitting | 1.56× | Home & Garden |
| Sewing | 1.58× | Home & Garden |
| Crochet | 1.78× | Home & Garden |
| In aller Freundschaft | 1.8× | Movies & TV |
| Art exhibition | 1.56× | Arts & Culture |
| Fashion show | 1.56× | Fashion & Accessoires |
| Houseplant | 1.54× | Home & Garden |
| Sewing machine | 1.71× | Home & Garden |
| Yarn | 1.6× | Fashion & Accessoires |
| Health And Beauty | 1.73× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
| Creativity | OPEN | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
See Retro style audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retro style have in Germany?
Retro style has an estimated audience of 5,886,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retro style fans?
58.8% of Retro style fans are female, 41.2% are male, with an average age of 38.6 years.
Which brands do Retro style fans like most?
Retro style fans show strongest brand affinity for Gala (1.81×), Vintage clothing (2.34×), and Storm of Love (2.11×) over the country average.
Where do Retro style fans live in Germany?
Retro style fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,657,585), Bayern (reach 946,000), and Baden-Württemberg (reach 888,209). These three regions account for the largest share of the active audience.
What other brands do Retro style fans also like?
Beyond Retro style itself, the audience over-indexes on Vintage clothing (2.34×), Storm of Love (2.11×), Hugendubel (2.3×), and Florian Silbereisen (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.