Rascasse Audience Intelligence

Retro style Audience in Brazil

Name: Retro style — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Retro style in Brazil — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 4,219,299 people in Brazil.

#1078among Topic in Brazil #71in Fashion & Accessoires

The average Retro style fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retro style profile in Brazil.

Audience size

4.2M

in Brazil

Gender

62.4%♀

37.6% male

Age

40.1

average years

Country rank

#1615

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Retro style fans

62.4% are female, 37.6% are male, average age 40.1.

Fig. 02

Gender split

62.4%

Female

37.6%

Male

Demographic split for Retro style audience in Brazil
Metric	Value
Female	62.4%
Male	37.6%
Average age	40.1
Estimated audience size	4,219,299

Fig. 03

Age distribution

Age distribution of the Retro style audience in Brazil
Age bracket	Share	%
16-19		16%
20-29		21%
30-39		20%
40-49		22%
50+		21%

Fig. 04

Worldwide distribution

3.2%

of the worldwide Retro style audience comes from Brazil.

Worldwide audience distribution share by country for Retro style
Country	Share
United States	23.0%
Japan	10.7%
China	6.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retro style audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Retro style fans by region: top regions in Brazil
#	Region	Reach	×
01	Amapá	~20K	1.16×
02	Acre	~20K	1.13×
03	Pernambuco	~200K	1.07×
04	Roraima	~10K	1.03×
05	Rondônia	~40K	1.02×
06	Rio Grande do Norte	~70K	1.01×
07	Tocantins	~30K	1.01×
08	Sergipe	~40K	1.00×
09	Piauí	~60K	0.99×
10	Ceará	~200K	0.98×
11	Paraíba	~80K	0.98×
12	Amazonas	~70K	0.98×
13	Mato Grosso do Sul	~60K	0.98×
14	Alagoas	~60K	0.97×
15	Pará	~100K	0.96×
16	Espírito Santo	~80K	0.95×
17	Federal District	~70K	0.95×
18	Maranhão	~100K	0.94×
19	Mato Grosso	~70K	0.94×
20	Santa Catarina	~200K	0.93×
21	Rio Grande do Sul	~200K	0.92×
22	Goiás	~100K	0.92×
23	Paraná	~200K	0.91×
24	Bahia	~200K	0.89×
25	Minas Gerais	~400K	0.86×
26	Rio de Janeiro	~300K	0.84×
27	São Paulo	~900K	0.81×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Retro style audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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