Retro style Audience in France
Retro style has an estimated audience of 5,565,591 people in France. 62.3% are female, 37.7% are male, average age 38.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Sports, TikTok, Entertainment, Food, Music.
The average Retro style fan in France is 38.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Sports, TikTok, Entertainment, with strongest over-indexing on Sports (2.03× the country average). Demographically, the Retro style audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Retro style fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 38.5 |
| Estimated audience size | 5,565,591 |
Audience persona
The typical Retro style fan in France is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Sports.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,217,712 | 1.22× |
| Auvergne-Rhône-Alpes | 579,612 | 0.88× |
| Provence-Alpes-Côte d'Azur | 541,652 | 1.31× |
| Hauts-de-France | 527,030 | 1.08× |
| Grand Est | 492,628 | 1.09× |
| Occitanie | 456,615 | 0.95× |
| Nouvelle-Aquitaine | 388,100 | 0.79× |
| Pays de la Loire | 228,000 | 0.74× |
| Centre-Val de Loire | 195,835 | 0.93× |
| Brittany | 188,828 | 0.7× |
| Bourgogne-Franche-Comté | 174,037 | 0.77× |
| Normandy | 170,765 | 0.63× |
| Corsica | 52,495 | 1.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 2.03× | Sports |
| TikTok | 2.31× | Internet & Social Media |
| Entertainment | 1.76× | Movies & TV |
| Food | 1.79× | Food & Beverages |
| Music | 1.71× | Business & Career |
| Reading | 1.69× | Literature |
| Food and drink | 1.53× | Food & Beverages |
| Design | 1.72× | Home & Garden |
| Consumer electronics | 1.57× | Technology & Electronics |
| Clothing | 1.53× | Fashion & Accessoires |
| Technology | 1.68× | Technology & Electronics |
| Vintage clothing | 2.31× | Fashion & Accessoires |
| Discord | 3.21× | Internet & Social Media |
| Vinted | 1.99× | Fashion & Accessoires |
| Eva Green | 3.35× | Movies & TV |
| Lingerie | 1.54× | Fashion & Accessoires |
| Mobile game | 1.51× | Games |
| Paris Match | 1.56× | News |
| Lace wig | 2.26× | Beauty & Wellness |
| Fine-art photography | 2.29× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.09 |
| Mindfulness | BALANCE | 1.97 |
| Community Orientation | OPEN | 1.62 |
| Indulgence | JOY | 1.58 |
| Extroversion | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
See Retro style audiences in other countries
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Retro style have in France?
Retro style has an estimated audience of 5,565,591 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Retro style fans?
62.3% of Retro style fans are female, 37.7% are male, with an average age of 38.5 years.
Which brands do Retro style fans like most?
Retro style fans show strongest brand affinity for Sports (2.03×), TikTok (2.31×), and Entertainment (1.76×) over the country average.
Where do Retro style fans live in France?
Retro style fans in France are most concentrated in Île-de-France (reach 1,217,712), Auvergne-Rhône-Alpes (reach 579,612), and Provence-Alpes-Côte d'Azur (reach 541,652). These three regions account for the largest share of the active audience.
What other brands do Retro style fans also like?
Beyond Retro style itself, the audience over-indexes on TikTok (2.31×), Entertainment (1.76×), Food (1.79×), and Music (1.71×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.