A data profile of the people who buy, follow and care about Paris Match in France — modelled from more than twelve digital signal sources. Paris Match has an estimated audience of 7,862,626 people in France.
The average Paris Match fan in France is 45.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (202.36× the country average).
Demographically, the Paris Match audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Paris Match fan in France is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Paris Match profile in France.
68.6% are female, 31.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 45.9 |
| Estimated audience size | 7,862,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Paris Match audience comes from France.
| Country | Share |
|---|---|
| France | 74.1% |
| Belgium | 3.9% |
| Canada | 2.7% |
Where the Paris Match audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~500K | 1.27× | |
| 02 | Nouvelle-Aquitaine | ~800K | 1.23× | |
| 03 | Occitanie | ~800K | 1.20× | |
| 04 | Bourgogne-Franche-Comté | ~300K | 1.12× | |
| 05 | Centre-Val de Loire | ~300K | 1.09× | |
| 06 | Pays de la Loire | ~400K | 1.05× | |
| 07 | Corsica | ~40K | 1.04× | |
| 08 | Auvergne-Rhône-Alpes | ~900K | 1.01× | |
| 09 | Provence-Alpes-Côte d'Azur | ~500K | 0.93× | |
| 10 | Normandy | ~300K | 0.90× | |
| 11 | Île-de-France | ~1M | 0.79× | |
| 12 | Grand Est | ~500K | 0.77× | |
| 13 | Hauts-de-France | ~400K | 0.59× |
The strongest cross-interests of the Paris Match audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 226.07× | ||
| 02 | Love & Sex | Kids & Family | 202.36× | ||
| 03 | Christmas Gift | Kids & Family | 38.17× | ||
| 04 | Christmas tree | Kids & Family | 23.32× | ||
| 05 | Hormone | Health | 20.54× | ||
| 06 | Kitchen garden | Home & Garden | 19.42× | ||
| 07 | Zoom lens | Technology & Electronics | 18.78× | ||
| 08 | Breast Cancer awareness | Health | 17.97× | ||
| 09 | Marvin Gaye | Music & Radio | 13.55× | ||
| 10 | Broadcasting of sports events | Movies & TV | 13.16× | ||
| 11 | Burnout (psychology) | Health | 11.41× | ||
| 12 | Dentistry | Business & Career | 11.28× | ||
| 13 | Frank Sinatra | Music & Radio | 10.62× | ||
| 14 | Sustainable products | Politics & Society | 8.01× | ||
| 15 | Snapped | Movies & TV | 7.32× | ||
| 16 | BFM TV | Movies & TV | 6.59× | ||
| 17 | Courrier International | News | 6.36× | ||
| 18 | Real property | Home & Garden | 2.79× | ||
| 19 | Brigitte Bardot | Movies & TV | 2.75× | ||
| 20 | Ouest France | News | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.55× | |
| Quality Awareness | PREMIUM | 2.01× | |
| Community Orientation | OPEN | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Extroversion | THRILL | 0.86× | |
| Design Affinity | PREMIUM | 0.91× |
Paris Match has an estimated audience of 7,862,626 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
68.6% of Paris Match fans are female, 31.4% are male, with an average age of 45.9 years.
Paris Match fans show strongest brand affinity for Love & Sex (202.36×), Christmas Gift (38.17×), and Kitchen garden (19.42×) over the country average.
Paris Match fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~900K), and Nouvelle-Aquitaine (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Paris Match itself, the audience over-indexes on Christmas Gift (38.17×), Kitchen garden (19.42×), Hormone (20.54×), and Zoom lens (18.78×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Paris Match. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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