Paris Match Audience in France

Audience demographics of Paris Match

Audience persona

The typical Paris Match fan in France is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Paris Match fans by region: top regions in France

Top brand affinities of Paris Match fans

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Paris Match audiences in other countries

• Paris Match — Germany
• Paris Match — United States
• Paris Match — United Kingdom
• Paris Match — Italy
• Paris Match — Spain
• Paris Match — Brazil
• Paris Match — Japan
• Paris Match — South Korea
• Paris Match — India
• Paris Match — Canada
• Paris Match — Mexico

More Newspaper audiences in France

• Ouest France (31,177,608)
• Le Monde (15,672,120)
• Le Parisien (14,655,751)
• Le Figaro (14,635,258)
• Ouest-France (13,218,145)

Frequently asked questions

How many fans does Paris Match have in France?

Paris Match has an estimated audience of 7,715,012 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

What is the gender split and age of Paris Match fans?

68.6% of Paris Match fans are female, 31.4% are male, with an average age of 45.9 years.

Which brands do Paris Match fans like most?

Paris Match fans show strongest brand affinity for Love & Sex (202.36×), Christmas Gift (38.17×), and Kitchen garden (19.42×) over the country average.

Where do Paris Match fans live in France?

Paris Match fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~900K), and Nouvelle-Aquitaine (reach ~800K). These three regions account for the largest share of the active audience.

What other brands do Paris Match fans also like?

Beyond Paris Match itself, the audience over-indexes on Christmas Gift (38.17×), Kitchen garden (19.42×), Hormone (20.54×), and Zoom lens (18.78×) compared to the France average.

How to read this data

Audience size is the estimated number of people in France who actively search for Paris Match. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.