A data profile of the people who buy, follow and care about BFM TV in France — modelled from more than twelve digital signal sources. BFM TV has an estimated audience of 2,510,849 people in France.
The average BFM TV fan in France is 40.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Ouest-France, Le Parisien, Le Figaro, with strongest over-indexing on Ouest-France (14.46× the country average).
Demographically, the BFM TV audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical BFM TV fan in France is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Ouest-France.
The key figures that characterise the BFM TV profile in France.
53.1% are female, 46.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.3 |
| Estimated audience size | 2,510,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide BFM TV audience comes from France.
| Country | Share |
|---|---|
| France | 82.2% |
| Belgium | 3.9% |
| Italy | 3.0% |
Where the BFM TV audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.41× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.11× | |
| 04 | Brittany | ~100K | 1.10× | |
| 05 | Normandy | ~100K | 1.09× | |
| 06 | Nouvelle-Aquitaine | ~200K | 1.01× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.99× | |
| 08 | Occitanie | ~200K | 0.97× | |
| 09 | Centre-Val de Loire | ~90K | 0.97× | |
| 10 | Hauts-de-France | ~200K | 0.84× | |
| 11 | Grand Est | ~200K | 0.84× | |
| 12 | Pays de la Loire | ~100K | 0.82× | |
| 13 | Corsica | ~9K | 0.75× |
The strongest cross-interests of the BFM TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ouest-France | News | 14.46× | ||
| 02 | L'Express (Mauritius) | News | 10.95× | ||
| 03 | Le Point | News | 9.74× | ||
| 04 | Le Parisien | News | 9.66× | ||
| 05 | The Guardian | News | 8.82× | ||
| 06 | RTL (French radio) | Music & Radio | 8.12× | ||
| 07 | Marianne (magazine) | News | 7.82× | ||
| 08 | Mediapart | News | 7.12× | ||
| 09 | Marine Le Pen | Politics & Society | 7.03× | ||
| 10 | Le Figaro | News | 7.01× | ||
| 11 | Head of government | Politics & Society | 6.83× | ||
| 12 | The Huffington Post | News | 6.78× | ||
| 13 | La Voix du Nord (daily) | News | 6.70× | ||
| 14 | Le Monde | News | 6.64× | ||
| 15 | Paris Match | News | 6.59× | ||
| 16 | France Inter | Music & Radio | 6.40× | ||
| 17 | LCL S.A. | Business & Career | 5.60× | ||
| 18 | France Info | Movies & TV | 3.92× | ||
| 19 | Patrick Bruel | Music & Radio | 3.06× | ||
| 20 | Ouest France | News | 2.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.46× | |
| Spirituality | BALANCE | 3.08× | |
| Mindfulness | BALANCE | 3.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Design Affinity | PREMIUM | 0.97× | |
| Price Sensitivity | PREMIUM | 1.16× |
BFM TV has an estimated audience of 2,510,849 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.1% of BFM TV fans are female, 46.9% are male, with an average age of 40.3 years.
BFM TV fans show strongest brand affinity for Ouest-France (14.46×), Le Parisien (9.66×), and Le Figaro (7.01×) over the country average.
BFM TV fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond BFM TV itself, the audience over-indexes on Le Parisien (9.66×), Le Figaro (7.01×), Le Monde (6.64×), and Le Point (9.74×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for BFM TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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