Netflix Audience in France
Netflix has an estimated audience of 10,181,042 people in France. 52.8% are female, 47.2% are male, average age 38.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: True Detective, Carla Bruni, Lionel Jospin, Natalie Portman, Vanessa Bruno.
The average Netflix fan in France is 38.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include True Detective, Carla Bruni, Lionel Jospin, with strongest over-indexing on True Detective (1.81× the country average). Demographically, the Netflix audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Netflix fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 38.6 |
| Estimated audience size | 10,181,042 |
Audience persona
The typical Netflix fan in France is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for True Detective.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,801,258 | 0.99× |
| Auvergne-Rhône-Alpes | 1,230,383 | 1.03× |
| Occitanie | 1,005,918 | 1.14× |
| Nouvelle-Aquitaine | 990,465 | 1.11× |
| Hauts-de-France | 847,261 | 0.95× |
| Grand Est | 811,356 | 0.98× |
| Provence-Alpes-Côte d'Azur | 774,421 | 1.03× |
| Pays de la Loire | 600,615 | 1.06× |
| Brittany | 532,503 | 1.07× |
| Normandy | 496,822 | 1× |
| Bourgogne-Franche-Comté | 388,000 | 0.94× |
| Centre-Val de Loire | 370,888 | 0.97× |
| Corsica | 37,087 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| True Detective | 1.81× | Movies & TV |
| Carla Bruni | 1.51× | Fashion & Accessoires |
| Lionel Jospin | 1.56× | Politics & Society |
| Natalie Portman | 1.64× | Movies & TV |
| Vanessa Bruno | 1.6× | Fashion & Accessoires |
| Virginie Efira | 1.59× | Movies & TV |
| Hilary Swank | 4.16× | Movies & TV |
| Christina Ricci | 2.05× | Movies & TV |
| Julia Roberts | 1.72× | Movies & TV |
| Isabelle Adjani | 1.72× | Movies & TV |
| Megarama | 1.8× | Movies & TV |
| Pierre Niney | 1.68× | Movies & TV |
| Gerard Darel | 1.71× | Fashion & Accessoires |
| The White Lotus | 1.82× | Movies & TV |
| Tabletop role-playing game | 1.78× | Games |
| The Last of Us | 1.62× | Games |
| Isabelle Nanty | 1.85× | Movies & TV |
| Miou-Miou | 1.92× | Movies & TV |
| Cameron Diaz | 1.7× | Movies & TV |
| Kristin Scott Thomas | 2.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.98 |
| Mindfulness | BALANCE | 1.99 |
| Community Orientation | OPEN | 1.68 |
| Indulgence | JOY | 1.53 |
| Extroversion | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 6.0% |
| China | 5.0% |
See Netflix audiences in other countries
More TV / music streaming audiences in France
- Spotify (11,887,840)
- Deezer (5,006,858)
- YouTube Music (4,042,781)
- Amazon Prime Video (3,869,233)
- Disney+ (2,992,255)
Frequently asked questions
How many fans does Netflix have in France?
Netflix has an estimated audience of 10,181,042 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Netflix fans?
52.8% of Netflix fans are female, 47.2% are male, with an average age of 38.6 years.
Which brands do Netflix fans like most?
Netflix fans show strongest brand affinity for True Detective (1.81×), Carla Bruni (1.51×), and Lionel Jospin (1.56×) over the country average.
Where do Netflix fans live in France?
Netflix fans in France are most concentrated in Île-de-France (reach 1,801,258), Auvergne-Rhône-Alpes (reach 1,230,383), and Occitanie (reach 1,005,918). These three regions account for the largest share of the active audience.
What other brands do Netflix fans also like?
Beyond Netflix itself, the audience over-indexes on Carla Bruni (1.51×), Lionel Jospin (1.56×), Natalie Portman (1.64×), and Vanessa Bruno (1.6×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.