A data profile of the people who buy, follow and care about Netflix in France — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 10,093,523 people in France.
The average Netflix fan in France is 38.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include True Detective, Carla Bruni, Virginie Efira, with strongest over-indexing on True Detective (1.81× the country average).
Demographically, the Netflix audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Netflix fan in France is balanced, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for True Detective.
The key figures that characterise the Netflix profile in France.
52.8% are female, 47.2% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 38.6 |
| Estimated audience size | 10,093,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Netflix audience comes from France.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~1M | 1.14× | |
| 02 | Nouvelle-Aquitaine | ~1M | 1.11× | |
| 03 | Brittany | ~500K | 1.07× | |
| 04 | Pays de la Loire | ~600K | 1.06× | |
| 05 | Auvergne-Rhône-Alpes | ~1M | 1.03× | |
| 06 | Provence-Alpes-Côte d'Azur | ~800K | 1.03× | |
| 07 | Normandy | ~500K | 1.00× | |
| 08 | Île-de-France | ~2M | 0.99× | |
| 09 | Grand Est | ~800K | 0.99× | |
| 10 | Centre-Val de Loire | ~400K | 0.97× | |
| 11 | Hauts-de-France | ~800K | 0.94× | |
| 12 | Bourgogne-Franche-Comté | ~400K | 0.94× | |
| 13 | Corsica | ~40K | 0.73× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hilary Swank | Movies & TV | 4.16× | ||
| 02 | Christina Ricci | Movies & TV | 2.05× | ||
| 03 | Miou-Miou | Movies & TV | 1.92× | ||
| 04 | Isabelle Nanty | Movies & TV | 1.85× | ||
| 05 | True Detective | Movies & TV | 1.81× | ||
| 06 | Megarama | Movies & TV | 1.80× | ||
| 07 | Tabletop role-playing game | Games | 1.78× | ||
| 08 | Zootopia | Movies & TV | 1.74× | ||
| 09 | Julia Roberts | Movies & TV | 1.72× | ||
| 10 | Isabelle Adjani | Movies & TV | 1.72× | ||
| 11 | Gerard Darel | Fashion & Accessoires | 1.71× | ||
| 12 | Cameron Diaz | Movies & TV | 1.70× | ||
| 13 | Pierre Niney | Movies & TV | 1.68× | ||
| 14 | Natalie Portman | Movies & TV | 1.64× | ||
| 15 | Benjamin Biolay | Music & Radio | 1.63× | ||
| 16 | Vanessa Bruno | Fashion & Accessoires | 1.60× | ||
| 17 | Virginie Efira | Movies & TV | 1.59× | ||
| 18 | Incendies | Movies & TV | 1.57× | ||
| 19 | Lionel Jospin | Politics & Society | 1.56× | ||
| 20 | Carla Bruni | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Convenience Orientation | PREMIUM | 0.92× | |
| Career Orientation | POWER | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.70× | |
| Spirituality | BALANCE | 0.71× |
Netflix has an estimated audience of 10,093,523 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.8% of Netflix fans are female, 47.2% are male, with an average age of 38.6 years.
Netflix fans show strongest brand affinity for True Detective (1.81×), Carla Bruni (1.51×), and Virginie Efira (1.59×) over the country average.
Netflix fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Carla Bruni (1.51×), Virginie Efira (1.59×), Lionel Jospin (1.56×), and Vanessa Bruno (1.6×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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