A data profile of the people who buy, follow and care about RTL (French radio) in France — modelled from more than twelve digital signal sources. RTL (French radio) has an estimated audience of 4,523,992 people in France.
The average RTL (French radio) fan in France is 45.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (245.04× the country average).
Demographically, the RTL (French radio) audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical RTL (French radio) fan in France is balanced, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the RTL (French radio) profile in France.
54.3% are female, 45.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 45.1 |
| Estimated audience size | 4,523,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide RTL (French radio) audience comes from France.
| Country | Share |
|---|---|
| France | 83.5% |
| Belgium | 16.5% |
Where the RTL (French radio) audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~200K | 1.41× | |
| 02 | Bourgogne-Franche-Comté | ~200K | 1.31× | |
| 03 | Pays de la Loire | ~300K | 1.23× | |
| 04 | Grand Est | ~400K | 1.22× | |
| 05 | Hauts-de-France | ~500K | 1.21× | |
| 06 | Brittany | ~300K | 1.20× | |
| 07 | Normandy | ~300K | 1.18× | |
| 08 | Nouvelle-Aquitaine | ~400K | 1.01× | |
| 09 | Auvergne-Rhône-Alpes | ~400K | 0.80× | |
| 10 | Île-de-France | ~600K | 0.79× | |
| 11 | Occitanie | ~200K | 0.63× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.58× | |
| 13 | Corsica | ~10K | 0.44× |
The strongest cross-interests of the RTL (French radio) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 259.54× | ||
| 02 | Love & Sex | Kids & Family | 245.04× | ||
| 03 | Christmas Gift | Kids & Family | 46.65× | ||
| 04 | Broadcasting of sports events | Movies & TV | 27.86× | ||
| 05 | Christmas tree | Kids & Family | 27.56× | ||
| 06 | Kitchen garden | Home & Garden | 24.66× | ||
| 07 | Zoom lens | Technology & Electronics | 23.01× | ||
| 08 | Hormone | Health | 19.19× | ||
| 09 | Breast Cancer awareness | Health | 18.16× | ||
| 10 | Dentistry | Business & Career | 15.82× | ||
| 11 | Marvin Gaye | Music & Radio | 13.43× | ||
| 12 | Burnout (psychology) | Health | 12.09× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 10.92× | ||
| 14 | BFM TV | Movies & TV | 8.12× | ||
| 15 | Sustainable products | Politics & Society | 7.81× | ||
| 16 | Sex and the City | Movies & TV | 6.34× | ||
| 17 | Courrier International | News | 5.77× | ||
| 18 | Permanent residency | Business & Career | 4.44× | ||
| 19 | Real property | Home & Garden | 3.13× | ||
| 20 | Ouest France | News | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.50× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Risk Appetite | THRILL | 0.89× |
RTL (French radio) has an estimated audience of 4,523,992 people in France, concentrated in Île-de-France and Hauts-de-France.
54.3% of RTL (French radio) fans are female, 45.7% are male, with an average age of 45.1 years.
RTL (French radio) fans show strongest brand affinity for Love & Sex (245.04×), Christmas Gift (46.65×), and Kitchen garden (24.66×) over the country average.
RTL (French radio) fans in France are most concentrated in Île-de-France (reach ~600K), Hauts-de-France (reach ~500K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.
Beyond RTL (French radio) itself, the audience over-indexes on Christmas Gift (46.65×), Kitchen garden (24.66×), Broadcasting of sports events (27.86×), and Zoom lens (23.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for RTL (French radio). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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