Rascasse Audience Intelligence

RTL (French radio) Audience in France

A data profile of the people who buy, follow and care about RTL (French radio) in France — modelled from more than twelve digital signal sources. RTL (French radio) has an estimated audience of 4,523,992 people in France.

The average RTL (French radio) fan in France is 45.1 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est.

Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (245.04× the country average).

Demographically, the RTL (French radio) audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical RTL (French radio) fan in France is balanced, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RTL (French radio) profile in France.

Audience size
4.5M
in France
Gender
54.3%
45.7% male
Age
45.1
average years
Country rank
#853
Radio Station in France
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RTL (French radio) fans

54.3% are female, 45.7% are male, average age 45.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for RTL (French radio) audience in France
MetricValue
Female54.3%
Male45.7%
Average age45.1
Estimated audience size4,523,992
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the RTL (French radio) audience in France
Age bracketShare%
16-196%
20-2916%
30-3921%
40-4924%
50+33%
Fig. 04

Worldwide distribution

83.5%

of the worldwide RTL (French radio) audience comes from France.

Worldwide audience distribution share by country for RTL (French radio)
CountryShare
France83.5%
Belgium16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RTL (French radio) audience in France is strongest.

Fig. 05

Top regions by affinity

RTL (French radio) fans by region: top regions in France
#RegionReachAffinity×
01Centre-Val de Loire~200K1.41×
02Bourgogne-Franche-Comté~200K1.31×
03Pays de la Loire~300K1.23×
04Grand Est~400K1.22×
05Hauts-de-France~500K1.21×
06Brittany~300K1.20×
07Normandy~300K1.18×
08Nouvelle-Aquitaine~400K1.01×
09Auvergne-Rhône-Alpes~400K0.80×
10Île-de-France~600K0.79×
11Occitanie~200K0.63×
12Provence-Alpes-Côte d'Azur~200K0.58×
13Corsica~10K0.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RTL (French radio) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RTL (French radio) audience
#·InterestCategoryAffinity×
01SelfridgesShopping259.54×
02Love & SexKids & Family245.04×
03Christmas GiftKids & Family46.65×
04Broadcasting of sports eventsMovies & TV27.86×
05Christmas treeKids & Family27.56×
06Kitchen gardenHome & Garden24.66×
07Zoom lensTechnology & Electronics23.01×
08HormoneHealth19.19×
09Breast Cancer awarenessHealth18.16×
10DentistryBusiness & Career15.82×
11Marvin GayeMusic & Radio13.43×
12Burnout (psychology)Health12.09×
13Single-lens reflex cameraTechnology & Electronics10.92×
14BFM TVMovies & TV8.12×
15Sustainable productsPolitics & Society7.81×
16Sex and the CityMovies & TV6.34×
17Courrier InternationalNews5.77×
18Permanent residencyBusiness & Career4.44×
19Real propertyHome & Garden3.13×
20Ouest FranceNews1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RTL (French radio) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by RTL (French radio) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.50×
Early Adopter MentalityPOWER1.40×
Quality AwarenessPREMIUM1.34×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by RTL (French radio) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Family OrientationCONSERVATISM0.86×
Risk AppetiteTHRILL0.89×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does RTL (French radio) have in France?

RTL (French radio) has an estimated audience of 4,523,992 people in France, concentrated in Île-de-France and Hauts-de-France.

02

What is the gender split and age of RTL (French radio) fans?

54.3% of RTL (French radio) fans are female, 45.7% are male, with an average age of 45.1 years.

03

Which brands do RTL (French radio) fans like most?

RTL (French radio) fans show strongest brand affinity for Love & Sex (245.04×), Christmas Gift (46.65×), and Kitchen garden (24.66×) over the country average.

04

Where do RTL (French radio) fans live in France?

RTL (French radio) fans in France are most concentrated in Île-de-France (reach ~600K), Hauts-de-France (reach ~500K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do RTL (French radio) fans also like?

Beyond RTL (French radio) itself, the audience over-indexes on Christmas Gift (46.65×), Kitchen garden (24.66×), Broadcasting of sports events (27.86×), and Zoom lens (23.01×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for RTL (French radio). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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