A data profile of the people who buy, follow and care about France Culture in France — modelled from more than twelve digital signal sources. France Culture has an estimated audience of 3,775,350 people in France.
The average France Culture fan in France is 47.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include France Info, Ouest-France, France Inter, with strongest over-indexing on France Info (2.4× the country average).
Demographically, the France Culture audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical France Culture fan in France is more female, around 47.3 years old, with strong Sustainability tendencies and a notable affinity for France Info.
The key figures that characterise the France Culture profile in France.
56.0% are female, 44.0% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 47.3 |
| Estimated audience size | 3,775,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide France Culture audience comes from France.
| Country | Share |
|---|---|
| France | 79.7% |
| Belgium | 2.8% |
| United States | 2.0% |
Where the France Culture audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.51× | |
| 02 | Brittany | ~300K | 1.43× | |
| 03 | Occitanie | ~500K | 1.40× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.11× | |
| 05 | Nouvelle-Aquitaine | ~400K | 1.11× | |
| 06 | Provence-Alpes-Côte d'Azur | ~300K | 1.03× | |
| 07 | Pays de la Loire | ~200K | 0.94× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.89× | |
| 09 | Centre-Val de Loire | ~100K | 0.87× | |
| 10 | Normandy | ~200K | 0.86× | |
| 11 | Grand Est | ~200K | 0.72× | |
| 12 | Corsica | ~10K | 0.63× | |
| 13 | Hauts-de-France | ~200K | 0.54× |
The strongest cross-interests of the France Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIP (radio station) | Music & Radio | 3.88× | ||
| 02 | Courrier International | News | 3.17× | ||
| 03 | Musée Jacquemart-André | Music & Radio | 3.05× | ||
| 04 | France Inter | Music & Radio | 2.88× | ||
| 05 | Mediapart | News | 2.83× | ||
| 06 | Virginie Efira | Movies & TV | 2.59× | ||
| 07 | France Info | Movies & TV | 2.40× | ||
| 08 | Midi Libre | News | 2.21× | ||
| 09 | France Bleu | News | 2.20× | ||
| 10 | Hugues Aufray | Movies & TV | 2.15× | ||
| 11 | Nice-Matin | News | 2.07× | ||
| 12 | Paris Match | News | 2.05× | ||
| 13 | Sud-Ouest (newspaper) | News | 1.98× | ||
| 14 | Ouest-France | News | 1.78× | ||
| 15 | Podcast | Music & Radio | 1.72× | ||
| 16 | Charlotte Cardin | Music & Radio | 1.70× | ||
| 17 | MSN | News | 1.68× | ||
| 18 | France Télévisions | Movies & TV | 1.65× | ||
| 19 | Guillaume Canet | Movies & TV | 1.60× | ||
| 20 | France 2 | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.22× | |
| Tradition | CONSERVATISM | 1.12× | |
| Creativity | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× |
France Culture has an estimated audience of 3,775,350 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.0% of France Culture fans are female, 44.0% are male, with an average age of 47.3 years.
France Culture fans show strongest brand affinity for France Info (2.4×), Ouest-France (1.78×), and France Inter (2.88×) over the country average.
France Culture fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Occitanie (reach ~500K). These three regions account for the largest share of the active audience.
Beyond France Culture itself, the audience over-indexes on Ouest-France (1.78×), France Inter (2.88×), Midi Libre (2.21×), and Paris Match (2.05×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for France Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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