A data profile of the people who buy, follow and care about Sud-Ouest (newspaper) in France — modelled from more than twelve digital signal sources. Sud-Ouest (newspaper) has an estimated audience of 6,865,378 people in France.
Sud-Ouest (newspaper) has an estimated audience of 6,865,378 people in France. 56.8% are female, 43.2% are male, average age 41.0. Top brand affinities: FC Girondins de Bordeaux, Garden centre, France Culture, Public transport, Online newspaper.
Top brand affinities include FC Girondins de Bordeaux, Garden centre, France Culture, with strongest over-indexing on FC Girondins de Bordeaux (3.67× the country average).
Demographically, the Sud-Ouest (newspaper) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Sud-Ouest (newspaper) fan in France is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for FC Girondins de Bordeaux.
The key figures that characterise the Sud-Ouest (newspaper) profile in France.
56.8% are female, 43.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.0 |
| Estimated audience size | 6,865,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sud-Ouest (newspaper) audience comes from France.
| Country | Share |
|---|---|
| France | 96.7% |
| Spain | 1.6% |
| Belgium | 0.6% |
The strongest cross-interests of the Sud-Ouest (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cognac | Food & Beverages | 3.93× | ||
| 02 | FC Girondins de Bordeaux | Sports | 3.67× | ||
| 03 | Rugby World Cup | Sports | 2.59× | ||
| 04 | Laundry detergent | Home & Garden | 2.59× | ||
| 05 | Standup paddleboarding | Sports | 2.40× | ||
| 06 | Organic certification | Food & Beverages | 2.19× | ||
| 07 | Garden centre | Home & Garden | 2.02× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 09 | France Culture | Music & Radio | 1.98× | ||
| 10 | Public transport | Cars & Mobility | 1.88× | ||
| 11 | Photovoltaics | Home & Garden | 1.88× | ||
| 12 | Motorboat | Cars & Mobility | 1.88× | ||
| 13 | Julia Roberts | Movies & TV | 1.77× | ||
| 14 | Weather forecasting | Home & Garden | 1.76× | ||
| 15 | Kitchenware | Home & Garden | 1.70× | ||
| 16 | France Inter | Music & Radio | 1.63× | ||
| 17 | George Clooney | Movies & TV | 1.60× | ||
| 18 | Online newspaper | News | 1.59× | ||
| 19 | Sustainable energy | Home & Garden | 1.56× | ||
| 20 | Life insurance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Community Orientation | OPEN | 1.36× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.61× | |
| Risk Appetite | THRILL | 0.69× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sud-Ouest (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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