Sud-Ouest (newspaper) Audience in France
Sud-Ouest (newspaper) has an estimated audience of 6,918,163 people in France. 56.8% are female, 43.2% are male, average age 41.0. Top brand affinities: FC Girondins de Bordeaux, Garden centre, France Culture, Public transport, Online newspaper.
Top brand affinities include FC Girondins de Bordeaux, Garden centre, France Culture, with strongest over-indexing on FC Girondins de Bordeaux (3.67× the country average). Demographically, the Sud-Ouest (newspaper) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Community Orientation.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of Sud-Ouest (newspaper)
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.0 |
| Estimated audience size | 6,918,163 |
Audience persona
The typical Sud-Ouest (newspaper) fan in France is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for FC Girondins de Bordeaux.
Top brand affinities of Sud-Ouest (newspaper) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Girondins de Bordeaux | 3.67× | Sports |
| Garden centre | 2.02× | Home & Garden |
| France Culture | 1.98× | Music & Radio |
| Public transport | 1.88× | Cars & Mobility |
| Online newspaper | 1.59× | News |
| Kitchenware | 1.7× | Home & Garden |
| Rugby World Cup | 2.59× | Sports |
| France Inter | 1.63× | Music & Radio |
| Standup paddleboarding | 2.4× | Sports |
| Cognac | 3.93× | Food & Beverages |
| Sustainable energy | 1.56× | Home & Garden |
| Weather forecasting | 1.76× | Home & Garden |
| Laundry detergent | 2.59× | Home & Garden |
| Julia Roberts | 1.77× | Movies & TV |
| Non-alcoholic beverage | 2.02× | Food & Beverages |
| Photovoltaics | 1.88× | Home & Garden |
| George Clooney | 1.6× | Movies & TV |
| Organic certification | 2.19× | Food & Beverages |
| Life insurance | 1.51× | Business & Career |
| Motorboat | 1.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Community Orientation | OPEN | 1.36 |
| Need for Security | CONSERVATISM | 1.33 |
| Individualism | JOY | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 96.8% |
| Spain | 1.6% |
| Belgium | 0.6% |
See Sud-Ouest (newspaper) audiences in other countries
- Sud-Ouest (newspaper) — Germany
- Sud-Ouest (newspaper) — United States
- Sud-Ouest (newspaper) — United Kingdom
- Sud-Ouest (newspaper) — Italy
- Sud-Ouest (newspaper) — Spain
- Sud-Ouest (newspaper) — Brazil
- Sud-Ouest (newspaper) — Japan
- Sud-Ouest (newspaper) — South Korea
- Sud-Ouest (newspaper) — India
- Sud-Ouest (newspaper) — Canada
- Sud-Ouest (newspaper) — Mexico
More News audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
How to read this data
Audience size is the estimated number of people in France who actively search for Sud-Ouest (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.