YouTube Audience in France
YouTube has an estimated audience of 20,956,662 people in France. 48.7% are female, 51.3% are male, average age 42.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Shopping, Design, Consumer electronics, Outdoor recreation, Automobiles.
The average YouTube fan in France is 42.4 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Shopping, Design, Consumer electronics, with strongest over-indexing on Shopping (1.64× the country average). Demographically, the YouTube audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.4 |
| Estimated audience size | 20,956,662 |
Audience persona
The typical YouTube fan in France is balanced, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Shopping.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,955,211 | 1.05× |
| Auvergne-Rhône-Alpes | 2,626,434 | 1.06× |
| Occitanie | 1,971,942 | 1.09× |
| Hauts-de-France | 1,939,450 | 1.05× |
| Nouvelle-Aquitaine | 1,918,636 | 1.04× |
| Grand Est | 1,858,759 | 1.1× |
| Provence-Alpes-Côte d'Azur | 1,609,666 | 1.04× |
| Pays de la Loire | 1,067,407 | 0.92× |
| Normandy | 1,011,542 | 0.99× |
| Brittany | 993,734 | 0.97× |
| Bourgogne-Franche-Comté | 871,628 | 1.03× |
| Centre-Val de Loire | 775,392 | 0.98× |
| Corsica | 70,425 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 1.64× | Shopping |
| Design | 1.68× | Home & Garden |
| Consumer electronics | 1.61× | Technology & Electronics |
| Outdoor recreation | 1.57× | Sports |
| Automobiles | 1.66× | Cars & Mobility |
| TikTok | 1.56× | Internet & Social Media |
| Divertissement | 2.31× | Politics & Society |
| Video games | 1.55× | Games |
| Euphoria | 1.58× | Movies & TV |
| France Info | 1.94× | Movies & TV |
| Self-confidence | 3.57× | Health |
| Google Maps | 1.62× | Internet & Social Media |
| Drop shipping | 1.92× | Shopping |
| Twitch | 1.93× | Games |
| Friends | 1.55× | Movies & TV |
| Charlotte Cardin | 1.54× | Music & Radio |
| Crédit Industriel et Commercial | 1.75× | Business & Career |
| Instant Gaming | 2.22× | Games |
| Pokémon (video game series) | 2.35× | Games |
| Charity and causes | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.34 |
| Social Media Usage | JOY | 1.18 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Patriotism | CONSERVATISM | 1.11 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 10.2% |
| United States | 6.7% |
| India | 1.6% |
See YouTube audiences in other countries
More Social media audiences in France
Frequently asked questions
How many fans does YouTube have in France?
YouTube has an estimated audience of 20,956,662 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of YouTube fans?
48.7% of YouTube fans are female, 51.3% are male, with an average age of 42.4 years.
Which brands do YouTube fans like most?
YouTube fans show strongest brand affinity for Shopping (1.64×), Design (1.68×), and Consumer electronics (1.61×) over the country average.
Where do YouTube fans live in France?
YouTube fans in France are most concentrated in Île-de-France (reach 3,955,211), Auvergne-Rhône-Alpes (reach 2,626,434), and Occitanie (reach 1,971,942). These three regions account for the largest share of the active audience.
What other brands do YouTube fans also like?
Beyond YouTube itself, the audience over-indexes on Design (1.68×), Consumer electronics (1.61×), Outdoor recreation (1.57×), and Automobiles (1.66×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.