Le Monde Audience in France
Le Monde has an estimated audience of 15,672,119 people in France. 54.6% are female, 45.4% are male, average age 39.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Donation, Mediapart, Fundraising, Philanthropy, Virginie Efira.
The average Le Monde fan in France is 39.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Donation, Mediapart, Fundraising, with strongest over-indexing on Donation (1.92× the country average). Demographically, the Le Monde audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Le Monde
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.9 |
| Estimated audience size | 15,672,119 |
Audience persona
The typical Le Monde fan in France is balanced, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Donation.
Le Monde fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~4.5M | 1.54× |
| Auvergne-Rhône-Alpes | ~2.5M | 1.3× |
| Occitanie | ~1.5M | 1.22× |
| Nouvelle-Aquitaine | ~1.5M | 1.1× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.02× |
| Grand Est | ~1M | 0.77× |
| Brittany | ~900K | 1.17× |
| Pays de la Loire | ~800K | 0.95× |
| Hauts-de-France | ~800K | 0.55× |
| Normandy | ~600K | 0.84× |
| Bourgogne-Franche-Comté | ~600K | 0.92× |
| Centre-Val de Loire | ~500K | 0.84× |
| Corsica | ~60K | 0.76× |
Top brand affinities of Le Monde fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Donation | 1.92× | Business & Career |
| Mediapart | 1.61× | News |
| Fundraising | 1.62× | Business & Career |
| Philanthropy | 1.8× | Arts & Culture |
| Virginie Efira | 1.52× | Movies & TV |
| Courrier International | 1.76× | News |
| Non-governmental organization | 1.64× | Politics & Society |
| Harrods | 1.81× | Shopping |
| El Corte Inglés | 2.3× | Shopping |
| Coach | 1.95× | Fashion & Accessoires |
| Maje | 1.54× | Shopping |
| Package tour | 1.61× | Travel & Leisure |
| And Other Stories | 1.77× | Shopping |
| Environmental protection | 1.85× | Politics & Society |
| Urban art | 1.82× | Arts & Culture |
| The Guardian | 1.55× | News |
| paul smith | 1.91× | Fashion & Accessoires |
| Cinémathèque Française | 1.69× | Movies & TV |
| Top (clothing) | 1.54× | Fashion & Accessoires |
| CNN | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.19 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Sustainability | BALANCE | 1.02 |
| Mindfulness | BALANCE | 1 |
| Convenience Orientation | PREMIUM | 1 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 49.0% |
| Belgium | 4.6% |
| Italy | 4.0% |
See Le Monde audiences in other countries
More Newspaper audiences in France
- Ouest France (31,177,608)
- Le Parisien (14,655,751)
- Le Figaro (14,635,258)
- Ouest-France (13,218,145)
- Nice Matin (12,505,542)
Frequently asked questions
How many fans does Le Monde have in France?
Le Monde has an estimated audience of 15,672,119 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Le Monde fans?
54.6% of Le Monde fans are female, 45.4% are male, with an average age of 39.9 years.
Which brands do Le Monde fans like most?
Le Monde fans show strongest brand affinity for Donation (1.92×), Mediapart (1.61×), and Fundraising (1.62×) over the country average.
Where do Le Monde fans live in France?
Le Monde fans in France are most concentrated in Île-de-France (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Le Monde fans also like?
Beyond Le Monde itself, the audience over-indexes on Mediapart (1.61×), Fundraising (1.62×), Philanthropy (1.8×), and Virginie Efira (1.52×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Le Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.