Le Monde Audience in Germany
Le Monde has an estimated audience of 726,347 people in Germany. 50.6% are female, 49.4% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: El Corte Inglés, Challenges (magazine), Le Figaro, paul smith, Les Échos.
The average Le Monde fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include El Corte Inglés, Challenges (magazine), Le Figaro, with strongest over-indexing on El Corte Inglés (29.34× the country average). Demographically, the Le Monde audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Le Monde fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 34.2 |
| Estimated audience size | 726,347 |
Audience persona
The typical Le Monde fan in Germany is balanced, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for El Corte Inglés.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,178 | 0.95× |
| Baden-Württemberg | 144,494 | 1.46× |
| Bayern | 136,491 | 1.17× |
| Berlin | 103,888 | 3.2× |
| Hessen | 78,622 | 1.42× |
| Rheinland-Pfalz | 37,932 | 1.04× |
| Niedersachsen | 33,061 | 0.47× |
| Hamburg | 19,333 | 1.18× |
| Sachsen | 19,184 | 0.54× |
| Brandenburg | 12,994 | 0.58× |
| Schleswig-Holstein | 12,444 | 0.48× |
| Saarland | 11,275 | 1.26× |
| Thüringen | 7,406 | 0.4× |
| Mecklenburg-Vorpommern | 6,641 | 0.48× |
| Bremen | 6,638 | 1.07× |
| Sachsen-Anhalt | 5,826 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Corte Inglés | 29.34× | Shopping |
| Challenges (magazine) | 30.85× | Business & Career |
| Le Figaro | 24.94× | News |
| paul smith | 19.16× | Fashion & Accessoires |
| Les Échos | 36.42× | News |
| Maje | 14.34× | Shopping |
| Le Point | 30.4× | News |
| Rebelde | 73.9× | Movies & TV |
| Lee Cooper | 40.7× | Cars & Mobility |
| Millie Bobby Brown | 4.75× | Movies & TV |
| Konbini | 24.97× | Shopping |
| Slip-on shoe | 10.47× | Fashion & Accessoires |
| Slate | 24.93× | Home & Garden |
| Wrangler (jeans) | 12.72× | Fashion & Accessoires |
| La Redoute | 9.48× | Shopping |
| Champion | 11.98× | Sports |
| Boston Red Sox | 21.37× | Sports |
| New York Mets | 25.65× | Sports |
| The Telegraph | 18.1× | News |
| Natural World | 1.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.65 |
| Sustainability | BALANCE | 1.57 |
| Convenience Orientation | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.53 |
| Design Affinity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 49.5% |
| Belgium | 4.7% |
| Italy | 4.0% |
See Le Monde audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Le Monde have in Germany?
Le Monde has an estimated audience of 726,347 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Le Monde fans?
50.6% of Le Monde fans are female, 49.4% are male, with an average age of 34.2 years.
Which brands do Le Monde fans like most?
Le Monde fans show strongest brand affinity for El Corte Inglés (29.34×), Challenges (magazine) (30.85×), and Le Figaro (24.94×) over the country average.
Where do Le Monde fans live in Germany?
Le Monde fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,178), Baden-Württemberg (reach 144,494), and Bayern (reach 136,491). These three regions account for the largest share of the active audience.
What other brands do Le Monde fans also like?
Beyond Le Monde itself, the audience over-indexes on Challenges (magazine) (30.85×), Le Figaro (24.94×), paul smith (19.16×), and Les Échos (36.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Le Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.