Le Monde Audience in Germany
A data profile of the people who buy, follow and care about Le Monde in Germany — modelled from more than twelve digital signal sources. Le Monde has an estimated audience of 717,440 people in Germany.
The average Le Monde fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include El Corte Inglés, Challenges (magazine), Le Figaro, with strongest over-indexing on El Corte Inglés (29.34× the country average).
Demographically, the Le Monde audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Le Monde fan in Germany is balanced, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for El Corte Inglés.
At a glance
The key figures that characterise the Le Monde profile in Germany.
Search interest · 12-month trend
Audience demographics of Le Monde
50.6% are female, 49.4% are male, average age 34.2.
Gender split
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 34.2 |
| Estimated audience size | 717,440 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
Geography
Where the Le Monde audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 3.05× | |
| 02 | Hessen | ~80K | 1.43× | |
| 03 | Baden-Württemberg | ~100K | 1.42× | |
| 04 | Saarland | ~10K | 1.36× | |
| 05 | Hamburg | ~20K | 1.20× | |
| 06 | Bayern | ~100K | 1.13× | |
| 07 | Bremen | ~7K | 1.09× | |
| 08 | Rheinland-Pfalz | ~40K | 1.06× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.93× | |
| 10 | Brandenburg | ~10K | 0.62× | |
| 11 | Sachsen | ~20K | 0.58× | |
| 12 | Schleswig-Holstein | ~10K | 0.51× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.51× | |
| 14 | Niedersachsen | ~30K | 0.46× | |
| 15 | Thüringen | ~8K | 0.44× | |
| 16 | Sachsen-Anhalt | ~7K | 0.38× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Le Monde audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rebelde | Movies & TV | 73.90× | ||
| 02 | Lee Cooper | Cars & Mobility | 40.70× | ||
| 03 | Les Échos | News | 36.42× | ||
| 04 | Challenges (magazine) | Business & Career | 30.85× | ||
| 05 | Le Point | News | 30.40× | ||
| 06 | El Corte Inglés | Shopping | 29.34× | ||
| 07 | New York Mets | Sports | 25.65× | ||
| 08 | Konbini | Shopping | 24.97× | ||
| 09 | Le Figaro | News | 24.94× | ||
| 10 | Slate | Home & Garden | 24.93× | ||
| 11 | Boston Red Sox | Sports | 21.37× | ||
| 12 | paul smith | Fashion & Accessoires | 19.16× | ||
| 13 | The Telegraph | News | 18.10× | ||
| 14 | Maje | Shopping | 14.34× | ||
| 15 | Wrangler (jeans) | Fashion & Accessoires | 12.72× | ||
| 16 | Champion | Sports | 11.98× | ||
| 17 | Slip-on shoe | Fashion & Accessoires | 10.47× | ||
| 18 | La Redoute | Shopping | 9.48× | ||
| 19 | Grown Ups (film) | Movies & TV | 9.11× | ||
| 20 | Millie Bobby Brown | Movies & TV | 4.75× |
Personality of the Le Monde audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.67× | |
| Early Adopter Mentality | POWER | 1.60× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Frequently asked questions
How many fans does Le Monde have in Germany?
Le Monde has an estimated audience of 717,440 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Le Monde fans?
50.6% of Le Monde fans are female, 49.4% are male, with an average age of 34.2 years.
Which brands do Le Monde fans like most?
Le Monde fans show strongest brand affinity for El Corte Inglés (29.34×), Challenges (magazine) (30.85×), and Le Figaro (24.94×) over the country average.
Where do Le Monde fans live in Germany?
Le Monde fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Le Monde fans also like?
Beyond Le Monde itself, the audience over-indexes on Challenges (magazine) (30.85×), Le Figaro (24.94×), paul smith (19.16×), and Les Échos (36.42×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (7,087,250)
- Focus (6,993,570)
- Der Tagesspiegel (6,888,128)
- Die Welt (5,917,769)
See Le Monde audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Le Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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