Slip-on shoe Audience in Germany
Slip-on shoe has an estimated audience of 903,348 people in Germany. 74.8% are female, 25.2% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Slipper, Steve Madden, UGG Australia, Rieker Shoes, Ugg boots.
The average Slip-on shoe fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Slipper, Steve Madden, UGG Australia, with strongest over-indexing on Slipper (30.37× the country average). Demographically, the Slip-on shoe audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Slip-on shoe fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 42.2 |
| Estimated audience size | 903,348 |
Audience persona
The typical Slip-on shoe fan in Germany is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Slipper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 234,658 | 1.19× |
| Bayern | 189,281 | 1.3× |
| Baden-Württemberg | 142,209 | 1.15× |
| Hessen | 87,014 | 1.26× |
| Niedersachsen | 83,961 | 0.96× |
| Berlin | 62,360 | 1.54× |
| Rheinland-Pfalz | 41,711 | 0.92× |
| Hamburg | 35,064 | 1.72× |
| Sachsen | 31,914 | 0.72× |
| Schleswig-Holstein | 30,869 | 0.95× |
| Brandenburg | 19,221 | 0.69× |
| Sachsen-Anhalt | 13,812 | 0.59× |
| Thüringen | 13,799 | 0.6× |
| Mecklenburg-Vorpommern | 10,129 | 0.59× |
| Saarland | 8,951 | 0.81× |
| Bremen | 7,931 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Slipper | 30.37× | Fashion & Accessoires |
| Steve Madden | 28.44× | Fashion & Accessoires |
| UGG Australia | 33.24× | Fashion & Accessoires |
| Rieker Shoes | 22.07× | Fashion & Accessoires |
| Ugg boots | 16.06× | Fashion & Accessoires |
| Geox | 20.17× | Fashion & Accessoires |
| Woolworths | 6.92× | Shopping |
| Birkenstock | 8.13× | Fashion & Accessoires |
| Moccasin | 29.7× | Fashion & Accessoires |
| Netto Marken-Discount | 3.51× | Shopping |
| Nine West | 34.23× | Fashion & Accessoires |
| Heel (shoe) | 33.43× | Fashion & Accessoires |
| Tod's | 16.45× | Fashion & Accessoires |
| Reiss (brand) | 14.94× | Fashion & Accessoires |
| Sandal | 6.67× | Fashion & Accessoires |
| High-heeled footwear | 8.13× | Fashion & Accessoires |
| Brogue shoe | 29.84× | Fashion & Accessoires |
| Sonnenklar.TV | 5.99× | Travel & Leisure |
| Hush Puppies | 35.66× | Fashion & Accessoires |
| Högl | 30.49× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.15 |
| Design Affinity | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.93 |
| Price Sensitivity | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.58 |
| Healthy Lifestyle | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 5.4% |
| India | 5.0% |
See Slip-on shoe audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slip-on shoe have in Germany?
Slip-on shoe has an estimated audience of 903,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slip-on shoe fans?
74.8% of Slip-on shoe fans are female, 25.2% are male, with an average age of 42.2 years.
Which brands do Slip-on shoe fans like most?
Slip-on shoe fans show strongest brand affinity for Slipper (30.37×), Steve Madden (28.44×), and UGG Australia (33.24×) over the country average.
Where do Slip-on shoe fans live in Germany?
Slip-on shoe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,658), Bayern (reach 189,281), and Baden-Württemberg (reach 142,209). These three regions account for the largest share of the active audience.
What other brands do Slip-on shoe fans also like?
Beyond Slip-on shoe itself, the audience over-indexes on Steve Madden (28.44×), UGG Australia (33.24×), Rieker Shoes (22.07×), and Ugg boots (16.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slip-on shoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.