Rascasse Audience Intelligence

Slip-on shoe Audience in Germany

A data profile of the people who buy, follow and care about Slip-on shoe in Germany — modelled from more than twelve digital signal sources. Slip-on shoe has an estimated audience of 903,348 people in Germany.

#3358among Topic in Germany#385in Fashion & Accessoires

The average Slip-on shoe fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Slipper, Steve Madden, UGG Australia, with strongest over-indexing on Slipper (30.37× the country average).

Demographically, the Slip-on shoe audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Slip-on shoe fan in Germany is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Slipper.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slip-on shoe profile in Germany.

Audience size
903K
in Germany
Gender
74.8%♀
25.2% male
Age
42.2
average years
Country rank
#7110
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slip-on shoe fans

74.8% are female, 25.2% are male, average age 42.2.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Slip-on shoe audience in Germany
MetricValue
Female74.8%
Male25.2%
Average age42.2
Estimated audience size903,348
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Slip-on shoe audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Slip-on shoe audience comes from Germany.

Worldwide audience distribution share by country for Slip-on shoe
CountryShare
United States14.1%
Japan5.4%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slip-on shoe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Slip-on shoe fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.71×
02Berlin~60K1.45×
03Bayern~200K1.26×
04Hessen~80K1.23×
05Nordrhein-Westfalen~200K1.18×
06Baden-Württemberg~100K1.15×
07Bremen~8K1.05×
08Niedersachsen~90K0.98×
09Schleswig-Holstein~30K0.96×
10Rheinland-Pfalz~40K0.93×
11Saarland~9K0.85×
12Sachsen~30K0.73×
13Brandenburg~20K0.70×
14Thüringen~20K0.65×
15Mecklenburg-Vorpommern~10K0.63×
16Sachsen-Anhalt~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Slip-on shoe, Germany
0.61×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slip-on shoe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slip-on shoe audience
#·InterestCategoryAffinity×
01Hush PuppiesFashion & Accessoires35.66×
02Nine WestFashion & Accessoires34.23×
03Heel (shoe)Fashion & Accessoires33.43×
04UGG AustraliaFashion & Accessoires33.24×
05HöglFashion & Accessoires30.49×
06SlipperFashion & Accessoires30.37×
07Brogue shoeFashion & Accessoires29.84×
08MoccasinFashion & Accessoires29.70×
09Steve MaddenFashion & Accessoires28.44×
10Rieker ShoesFashion & Accessoires22.07×
11GeoxFashion & Accessoires20.17×
12Tod'sFashion & Accessoires16.45×
13Ugg bootsFashion & Accessoires16.06×
14Reiss (brand)Fashion & Accessoires14.94×
15BirkenstockFashion & Accessoires8.13×
16High-heeled footwearFashion & Accessoires8.13×
17WoolworthsShopping6.92×
18SandalFashion & Accessoires6.67×
19Sonnenklar.TVTravel & Leisure5.99×
20Netto Marken-DiscountShopping3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slip-on shoe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slip-on shoe audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Price SensitivityPREMIUM1.35×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slip-on shoe audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.46×
IndividualismJOY0.69×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slip-on shoe have in Germany?

Slip-on shoe has an estimated audience of 903,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Slip-on shoe fans?

74.8% of Slip-on shoe fans are female, 25.2% are male, with an average age of 42.2 years.

03

Which brands do Slip-on shoe fans like most?

Slip-on shoe fans show strongest brand affinity for Slipper (30.37×), Steve Madden (28.44×), and UGG Australia (33.24×) over the country average.

04

Where do Slip-on shoe fans live in Germany?

Slip-on shoe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Slip-on shoe fans also like?

Beyond Slip-on shoe itself, the audience over-indexes on Steve Madden (28.44×), UGG Australia (33.24×), Rieker Shoes (22.07×), and Ugg boots (16.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Slip-on shoe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Slip-on shoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →