Geox Audience in Germany
Geox has an estimated audience of 760,802 people in Germany. 63.4% are female, 36.6% are male, average age 43.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Oxford shoe, Deichmann, Moccasin, UGG Australia, Slip-on shoe.
The average Geox fan in Germany is 43.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Oxford shoe, Deichmann, Moccasin, with strongest over-indexing on Oxford shoe (33.85× the country average). Demographically, the Geox audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Geox fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.5 |
| Estimated audience size | 760,802 |
Audience persona
The typical Geox fan in Germany is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Oxford shoe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 192,985 | 1.58× |
| Nordrhein-Westfalen | 177,873 | 1.07× |
| Baden-Württemberg | 132,866 | 1.28× |
| Hessen | 94,874 | 1.64× |
| Niedersachsen | 56,400 | 0.76× |
| Berlin | 48,323 | 1.42× |
| Rheinland-Pfalz | 40,793 | 1.07× |
| Sachsen | 28,796 | 0.77× |
| Schleswig-Holstein | 22,515 | 0.82× |
| Hamburg | 20,517 | 1.19× |
| Brandenburg | 19,838 | 0.84× |
| Sachsen-Anhalt | 12,125 | 0.62× |
| Thüringen | 11,588 | 0.6× |
| Saarland | 8,336 | 0.89× |
| Mecklenburg-Vorpommern | 8,180 | 0.56× |
| Bremen | 5,757 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oxford shoe | 33.85× | Fashion & Accessoires |
| Deichmann | 3.94× | Shopping |
| Moccasin | 27.16× | Fashion & Accessoires |
| UGG Australia | 21.62× | Fashion & Accessoires |
| Slip-on shoe | 13.17× | Fashion & Accessoires |
| H&M | 2.94× | Shopping |
| Dress shoe | 28.03× | Fashion & Accessoires |
| C&A | 3.85× | Shopping |
| Edeka | 2.73× | Shopping |
| Kaufland | 2.69× | Shopping |
| FRITZ!Box | 3.54× | Technology & Electronics |
| Aldi | 2.58× | Shopping |
| Brogue shoe | 30× | Fashion & Accessoires |
| Rossmann | 2.91× | Shopping |
| Deutsche Bahn | 2.68× | Cars & Mobility |
| Flip-flops | 8.99× | Fashion & Accessoires |
| REWE | 2.4× | Shopping |
| Amazon.com | 2.3× | Shopping |
| EBay | 2.31× | Shopping |
| Slipper | 11.11× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Early Adopter Mentality | POWER | 1.39 |
| Community Orientation | OPEN | 1.3 |
| Luxury Orientation | PREMIUM | 1.25 |
| Creativity | OPEN | 1.23 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 30.4% |
| France | 12.8% |
| Spain | 11.5% |
See Geox audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Geox have in Germany?
Geox has an estimated audience of 760,802 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Geox fans?
63.4% of Geox fans are female, 36.6% are male, with an average age of 43.5 years.
Which brands do Geox fans like most?
Geox fans show strongest brand affinity for Oxford shoe (33.85×), Deichmann (3.94×), and Moccasin (27.16×) over the country average.
Where do Geox fans live in Germany?
Geox fans in Germany are most concentrated in Bayern (reach 192,985), Nordrhein-Westfalen (reach 177,873), and Baden-Württemberg (reach 132,866). These three regions account for the largest share of the active audience.
What other brands do Geox fans also like?
Beyond Geox itself, the audience over-indexes on Deichmann (3.94×), Moccasin (27.16×), UGG Australia (21.62×), and Slip-on shoe (13.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.