Geox Target Market in Germany
A data profile of the people who buy, follow and care about Geox in Germany — modelled from more than twelve digital signal sources. Geox has an estimated audience of 758,276 people in Germany.
The average Geox fan in Germany is 43.5 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Oxford shoe, Deichmann, Moccasin, with strongest over-indexing on Oxford shoe (33.85× the country average).
Demographically, the Geox audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Geox fan in Germany is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Oxford shoe.
At a glance
The key figures that characterise the Geox profile in Germany.
Search interest · 12-month trend
Customer demographics of Geox
63.4% are female, 36.6% are male, average age 43.5.
Gender split
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.5 |
| Estimated audience size | 758,276 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 32% | |
| 50+ | 21% |
Geography
Where the Geox audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.73× | |
| 02 | Bayern | ~200K | 1.59× | |
| 03 | Berlin | ~50K | 1.34× | |
| 04 | Baden-Württemberg | ~100K | 1.23× | |
| 05 | Hamburg | ~20K | 1.17× | |
| 06 | Rheinland-Pfalz | ~40K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 08 | Saarland | ~9K | 0.96× | |
| 09 | Bremen | ~6K | 0.91× | |
| 10 | Brandenburg | ~20K | 0.85× | |
| 11 | Schleswig-Holstein | ~20K | 0.83× | |
| 12 | Sachsen | ~30K | 0.78× | |
| 13 | Niedersachsen | ~50K | 0.74× | |
| 14 | Sachsen-Anhalt | ~10K | 0.67× | |
| 15 | Thüringen | ~10K | 0.66× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Geox audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oxford shoe | Fashion & Accessoires | 33.85× | ||
| 02 | Brogue shoe | Fashion & Accessoires | 30.00× | ||
| 03 | Dress shoe | Fashion & Accessoires | 28.03× | ||
| 04 | Moccasin | Fashion & Accessoires | 27.16× | ||
| 05 | UGG Australia | Fashion & Accessoires | 21.62× | ||
| 06 | Slip-on shoe | Fashion & Accessoires | 13.17× | ||
| 07 | Flip-flops | Fashion & Accessoires | 8.99× | ||
| 08 | Birkenstock | Fashion & Accessoires | 4.73× | ||
| 09 | Deichmann | Shopping | 3.94× | ||
| 10 | C&A | Shopping | 3.85× | ||
| 11 | FRITZ!Box | Technology & Electronics | 3.54× | ||
| 12 | H&M | Shopping | 2.94× | ||
| 13 | Rossmann | Shopping | 2.91× | ||
| 14 | Edeka | Shopping | 2.73× | ||
| 15 | Kaufland | Shopping | 2.69× | ||
| 16 | Deutsche Bahn | Cars & Mobility | 2.68× | ||
| 17 | Aldi | Shopping | 2.58× | ||
| 18 | REWE | Shopping | 2.40× | ||
| 19 | EBay | Shopping | 2.31× | ||
| 20 | Amazon.com | Shopping | 2.30× |
Personality of the Geox audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.70× | |
| Creativity | OPEN | 1.46× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Risk Appetite | THRILL | 0.69× | |
| Pet Ownership | JOY | 0.75× |
Frequently asked questions
Who is Geox's target market in Germany?
Geox's target market in Germany covers an estimated 758,276 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Geox customers?
63.4% of the Geox audience are female, 36.6% are male, with an average age of 43.5 years.
Which brands do Geox fans like most?
Geox fans show strongest brand affinity for Oxford shoe (33.85×), Deichmann (3.94×), and Moccasin (27.16×) over the country average.
Where do Geox fans live in Germany?
Geox fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Geox fans also like?
Beyond Geox itself, the audience over-indexes on Deichmann (3.94×), Moccasin (27.16×), UGG Australia (21.62×), and Slip-on shoe (13.17×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Geox audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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