UGG Australia Audience in Germany
UGG Australia has an estimated audience of 341,436 people in Germany. 73.7% are female, 26.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American Vintage, Music, Arts and music, Rieker Shoes, Teva.
The average UGG Australia fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American Vintage, Music, Arts and music, with strongest over-indexing on American Vintage (12.81× the country average). Demographically, the UGG Australia audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of UGG Australia fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 37.9 |
| Estimated audience size | 341,436 |
Audience persona
The typical UGG Australia fan in Germany is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for American Vintage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,285 | 1.4× |
| Bayern | 64,297 | 1.17× |
| Baden-Württemberg | 51,843 | 1.11× |
| Hessen | 44,239 | 1.7× |
| Niedersachsen | 33,360 | 1.01× |
| Berlin | 20,685 | 1.35× |
| Rheinland-Pfalz | 20,138 | 1.18× |
| Hamburg | 15,033 | 1.95× |
| Schleswig-Holstein | 13,821 | 1.13× |
| Sachsen | 7,659 | 0.46× |
| Brandenburg | 5,168 | 0.49× |
| Mecklenburg-Vorpommern | 3,433 | 0.53× |
| Thüringen | 3,301 | 0.38× |
| Sachsen-Anhalt | 3,206 | 0.36× |
| Bremen | 3,110 | 1.06× |
| Saarland | 3,047 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Vintage | 12.81× | Fashion & Accessoires |
| Music | 1.78× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Rieker Shoes | 11.08× | Fashion & Accessoires |
| Teva | 34.81× | Fashion & Accessoires |
| Högl | 22.05× | Fashion & Accessoires |
| Gala | 1.89× | News |
| Barbie | 2.02× | Movies & TV |
| Galatasaray S.K. | 2.07× | Sports |
| Brogue shoe | 18.72× | Fashion & Accessoires |
| Let the Right One In (film) | 2.81× | Movies & TV |
| Home Design | 2.13× | Home & Garden |
| The Timberland Company | 5.18× | Fashion & Accessoires |
| Patagonia | 3.73× | Fashion & Accessoires |
| Shop Apotheke | 2.18× | Shopping |
| Apotheken Umschau | 4.87× | Health |
| Dog lovers | 2.05× | Pets & Animals |
| Polo | 5.67× | Sports |
| Decoration | 2.35× | Home & Garden |
| Primark | 1.79× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.03 |
| Sustainability | BALANCE | 1.89 |
| Creativity | OPEN | 1.74 |
| Quality Awareness | PREMIUM | 1.73 |
| Family Orientation | CONSERVATISM | 1.71 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Australia | 13.4% |
| United Kingdom | 9.8% |
See UGG Australia audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does UGG Australia have in Germany?
UGG Australia has an estimated audience of 341,436 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UGG Australia fans?
73.7% of UGG Australia fans are female, 26.3% are male, with an average age of 37.9 years.
Which brands do UGG Australia fans like most?
UGG Australia fans show strongest brand affinity for American Vintage (12.81×), Music (1.78×), and Arts and music (1.74×) over the country average.
Where do UGG Australia fans live in Germany?
UGG Australia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,285), Bayern (reach 64,297), and Baden-Württemberg (reach 51,843). These three regions account for the largest share of the active audience.
What other brands do UGG Australia fans also like?
Beyond UGG Australia itself, the audience over-indexes on Music (1.78×), Arts and music (1.74×), Rieker Shoes (11.08×), and Teva (34.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UGG Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.