Polo Audience in Germany
Polo has an estimated audience of 1,057,222 people in Germany. 37.6% are female, 62.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Gil Ofarim, Staycation, Handmade Gifts, The Hunt (2012 film).
The average Polo fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Gil Ofarim, Staycation, with strongest over-indexing on Icon (magazine) (9.06× the country average). Demographically, the Polo audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Polo fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 37.8 |
| Estimated audience size | 1,057,222 |
Audience persona
The typical Polo fan in Germany is more male, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 306,530 | 1.33× |
| Bayern | 183,179 | 1.08× |
| Baden-Württemberg | 173,581 | 1.2× |
| Niedersachsen | 116,580 | 1.14× |
| Hessen | 96,252 | 1.19× |
| Rheinland-Pfalz | 61,998 | 1.17× |
| Sachsen | 47,220 | 0.91× |
| Berlin | 46,416 | 0.98× |
| Schleswig-Holstein | 34,809 | 0.92× |
| Brandenburg | 32,838 | 1× |
| Sachsen-Anhalt | 24,060 | 0.88× |
| Hamburg | 21,389 | 0.9× |
| Thüringen | 21,264 | 0.79× |
| Saarland | 14,005 | 1.08× |
| Mecklenburg-Vorpommern | 10,728 | 0.53× |
| Bremen | 8,268 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 9.06× | Arts & Culture |
| Gil Ofarim | 2.49× | Music & Radio |
| Staycation | 5× | Home & Garden |
| Handmade Gifts | 1.87× | Kids & Family |
| The Hunt (2012 film) | 3.05× | Movies & TV |
| Gallien-Krueger | 6.75× | Music & Radio |
| Eminönü | 10.33× | Travel & Leisure |
| Hundertwasserhaus | 3.01× | Travel & Leisure |
| Building insulation | 2.34× | Home & Garden |
| Home Delivery | 1.5× | Food & Beverages |
| Jersey (fabric) | 2.78× | Fashion & Accessoires |
| Ireen Sheer | 1.53× | Music & Radio |
| Fakty TVN | 4.54× | Movies & TV |
| Information sensitivity | 2.74× | Technology & Electronics |
| N'Golo Kanté | 2.79× | Sports |
| Buddy – The Buddy Holly Story | 2.39× | Music & Radio |
| Ocean Kayak | 12.85× | Sports |
| Homesteading | 3× | Home & Garden |
| HomeExchange.com | 3.17× | Travel & Leisure |
| Erkrath | 3.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.23 |
| Luxury Orientation | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.56 |
| Design Affinity | PREMIUM | 1.47 |
| Indulgence | JOY | 1.22 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 10.6% |
| Italy | 4.5% |
See Polo audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Polo have in Germany?
Polo has an estimated audience of 1,057,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polo fans?
37.6% of Polo fans are female, 62.4% are male, with an average age of 37.8 years.
Which brands do Polo fans like most?
Polo fans show strongest brand affinity for Icon (magazine) (9.06×), Gil Ofarim (2.49×), and Staycation (5×) over the country average.
Where do Polo fans live in Germany?
Polo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,530), Bayern (reach 183,179), and Baden-Württemberg (reach 173,581). These three regions account for the largest share of the active audience.
What other brands do Polo fans also like?
Beyond Polo itself, the audience over-indexes on Gil Ofarim (2.49×), Staycation (5×), Handmade Gifts (1.87×), and The Hunt (2012 film) (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.