Polo Audience in France
A data profile of the people who buy, follow and care about Polo in France — modelled from more than twelve digital signal sources. Polo has an estimated audience of 917,738 people in France.
The average Polo fan in France is 41.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Celine Dion, Group buying, EBay, with strongest over-indexing on Celine Dion (4.43× the country average).
Demographically, the Polo audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Polo fan in France is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Celine Dion.
At a glance
The key figures that characterise the Polo profile in France.
Search interest · 12-month trend
Demographics of Polo fans
42.5% are female, 57.5% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 41.4 |
| Estimated audience size | 917,738 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Polo audience comes from France.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 11.5% |
| Italy | 4.9% |
Geography
Where the Polo audience in France is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~200K | 1.27× | |
| 02 | Provence-Alpes-Côte d'Azur | ~80K | 1.16× | |
| 03 | Auvergne-Rhône-Alpes | ~100K | 1.15× | |
| 04 | Hauts-de-France | ~90K | 1.15× | |
| 05 | Grand Est | ~80K | 1.09× | |
| 06 | Occitanie | ~80K | 1.01× | |
| 07 | Bourgogne-Franche-Comté | ~40K | 0.96× | |
| 08 | Nouvelle-Aquitaine | ~80K | 0.94× | |
| 09 | Normandy | ~40K | 0.93× | |
| 10 | Centre-Val de Loire | ~30K | 0.90× | |
| 11 | Pays de la Loire | ~40K | 0.83× | |
| 12 | Brittany | ~40K | 0.82× | |
| 13 | Corsica | ~4K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Polo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank for International Settlements | Politics & Society | 26.38× | ||
| 02 | Group buying | Shopping | 13.75× | ||
| 03 | Hanoi | Travel & Leisure | 12.55× | ||
| 04 | Truck camper | Cars & Mobility | 7.55× | ||
| 05 | PGA Championship | Sports | 5.51× | ||
| 06 | Pétanque | Sports | 5.04× | ||
| 07 | Chloé | Fashion & Accessoires | 4.91× | ||
| 08 | American Express | Business & Career | 4.77× | ||
| 09 | Emirates | Travel & Leisure | 4.56× | ||
| 10 | Celine Dion | Music & Radio | 4.43× | ||
| 11 | Golf course | Sports | 4.02× | ||
| 12 | Kitchen | Home & Garden | 2.33× | ||
| 13 | EBay | Shopping | 2.21× | ||
| 14 | Google Maps | Internet & Social Media | 1.72× | ||
| 15 | Rock music | Music & Radio | 1.71× | ||
| 16 | AliExpress | Shopping | 1.71× | ||
| 17 | Comedy movies | Movies & TV | 1.67× | ||
| 18 | Pop music | Music & Radio | 1.59× | ||
| 19 | Hip hop music | Music & Radio | 1.58× | ||
| 20 | YouTube | Movies & TV | 1.54× |
Personality of the Polo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Quality Awareness | PREMIUM | 1.73× | |
| Indulgence | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Extroversion | THRILL | 0.79× | |
| Risk Appetite | THRILL | 0.83× |
Frequently asked questions
How many fans does Polo have in France?
Polo has an estimated audience of 917,738 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Polo fans?
42.5% of Polo fans are female, 57.5% are male, with an average age of 41.4 years.
Which brands do Polo fans like most?
Polo fans show strongest brand affinity for Celine Dion (4.43×), Group buying (13.75×), and EBay (2.21×) over the country average.
Where do Polo fans live in France?
Polo fans in France are most concentrated in Île-de-France (reach ~200K), Auvergne-Rhône-Alpes (reach ~100K), and Hauts-de-France (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Polo fans also like?
Beyond Polo itself, the audience over-indexes on Group buying (13.75×), EBay (2.21×), Kitchen (2.33×), and YouTube (1.54×) compared to the France average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Polo audiences in other countries
- Polo — Germany
- Polo — United States
- Polo — United Kingdom
- Polo — Italy
- Polo — Spain
- Polo — Brazil
- Polo — Canada
- Polo — Mexico
- Polo — Netherlands
- Polo — Austria
- Polo — Belgium
- Polo — Portugal
- Polo — Ireland
- Polo — Argentina
- Polo — Sweden
- Polo — Norway
- Polo — Finland
- Polo — Denmark
- Polo — India
- Polo — Colombia
- Polo — Australia
- Polo — South Africa
- Polo — Poland
- Polo — Malaysia
- Polo — Switzerland
- Polo — United Arab Emirates
- Polo — Indonesia
- Polo — Japan
- Polo — South Korea
- Polo — Saudi Arabia
How to read this data
Audience size is the estimated number of people in France who actively search for Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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