Polo Audience in United States

Polo logo

Polo has an estimated audience of 6,910,181 people in United States. 44.6% are female, 55.4% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Elsword, Meru, Kenya, The Journey (1959 film), Home equity, Israel.

The average Polo fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Meru, Kenya, The Journey (1959 film), with strongest over-indexing on Elsword (20.36× the country average). Demographically, the Polo audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Polo fans

Demographic split for Polo audience in United States
MetricValue
Female44.6%
Male55.4%
Average age39.2
Estimated audience size6,910,181

Audience persona

The typical Polo fan in United States is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Polo in United States
RegionReachAffinity
California1,024,7661.35×
Texas880,2441.48×
New York867,6192.25×
Florida601,3641.29×
Georgia351,0351.65×
New Jersey286,9241.63×
Pennsylvania266,8341.15×
Illinois266,2371.16×
North Carolina265,6641.28×
Virginia217,5931.29×
Ohio198,2370.93×
Massachusetts187,3981.38×
Michigan171,1220.95×
Maryland164,7141.39×
Arizona143,2271.02×
Tennessee140,9151.02×
South Carolina134,7631.3×
Washington131,1020.95×
Alabama127,9751.33×
Louisiana113,8151.28×
Missouri110,4030.99×
Connecticut107,8461.56×
Indiana100,8860.8×
Colorado89,3300.82×
Minnesota77,1740.78×
Mississippi74,7411.31×
Wisconsin74,6720.72×
Kentucky69,6270.8×
Oklahoma68,4010.89×
Nevada65,5890.98×
Oregon56,8450.72×
Arkansas52,7220.93×
Kansas46,2990.85×
Utah42,3380.68×
Iowa38,3440.67×
Nebraska28,5460.82×
Washington, District of Columbia27,3631.32×
Hawaii26,7910.9×
Rhode Island26,0201.18×
New Mexico24,7850.72×
Delaware22,7391.19×
New Hampshire20,7230.76×
West Virginia18,2150.57×
Idaho15,6360.45×
Maine15,5150.63×
South Dakota8,4350.53×
Alaska7,8990.53×
Montana7,6150.4×
North Dakota6,9780.49×
Vermont6,8690.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polo audience
BrandAffinityCategory
Elsword20.36×Games
Meru, Kenya25.09×Travel & Leisure
The Journey (1959 film)17.7×Movies & TV
Home equity1.82×Home & Garden
Israel1.95×Travel & Leisure
JDSU2.52×Business & Career
UK garage3.91×Music & Radio
Stamp collecting2.61×Home & Garden
Kendra Scott1.52×Fashion & Accessoires
Corona (band)2.9×Music & Radio
Urban horticulture1.81×Home & Garden
Jaws2.72×Movies & TV
Kento Yamazaki5.07×Movies & TV
Tech News4.07×Technology & Electronics
Home staging2.28×Home & Garden
Noodle (Gorillaz)1.55×Music & Radio
Cam Ward1.58×Sports
Celadon7.13×Home & Garden
Home Bargains4.25×Shopping
Zacky Vengeance10.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polo audience
TraitClusterScore
Career OrientationPOWER2.53
Quality AwarenessPREMIUM1.87
Family OrientationCONSERVATISM1.64
Luxury OrientationPREMIUM1.45
LGBTQ+ IdentityOPEN1.41
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Polo
CountryShare
United States18.5%
Japan10.6%
Italy4.5%

See Polo audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Polo have in United States?

Polo has an estimated audience of 6,910,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Polo fans?

44.6% of Polo fans are female, 55.4% are male, with an average age of 39.2 years.

Which brands do Polo fans like most?

Polo fans show strongest brand affinity for Elsword (20.36×), Meru, Kenya (25.09×), and The Journey (1959 film) (17.7×) over the country average.

Where do Polo fans live in United States?

Polo fans in United States are most concentrated in California (reach 1,024,766), Texas (reach 880,244), and New York (reach 867,619). These three regions account for the largest share of the active audience.

What other brands do Polo fans also like?

Beyond Polo itself, the audience over-indexes on Meru, Kenya (25.09×), The Journey (1959 film) (17.7×), Home equity (1.82×), and Israel (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.