Polo Audience in United States

Polo has an estimated audience of 6,910,181 people in United States. 44.6% are female, 55.4% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Group buying, Hanoi, Da Nang, Kia Sportage, Trench coat.

The average Polo fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Group buying, Hanoi, Da Nang, with strongest over-indexing on Group buying (51.91× the country average). Demographically, the Polo audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Polo fans

Demographic split for Polo audience in United States
MetricValue
Female44.6%
Male55.4%
Average age39.2
Estimated audience size6,910,181

Audience persona

The typical Polo fan in United States is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Polo in United States
RegionReachAffinity
California1,024,7661.35×
Texas880,2441.48×
New York867,6192.25×
Florida601,3641.29×
Georgia351,0351.65×
New Jersey286,9241.63×
Pennsylvania266,8341.15×
Illinois266,2371.16×
North Carolina265,6641.28×
Virginia217,5931.29×
Ohio198,2370.93×
Massachusetts187,3981.38×
Michigan171,1220.95×
Maryland164,7141.39×
Arizona143,2271.02×
Tennessee140,9151.02×
South Carolina134,7631.3×
Washington131,1020.95×
Alabama127,9751.33×
Louisiana113,8151.28×
Missouri110,4030.99×
Connecticut107,8461.56×
Indiana100,8860.8×
Colorado89,3300.82×
Minnesota77,1740.78×
Mississippi74,7411.31×
Wisconsin74,6720.72×
Kentucky69,6270.8×
Oklahoma68,4010.89×
Nevada65,5890.98×
Oregon56,8450.72×
Arkansas52,7220.93×
Kansas46,2990.85×
Utah42,3380.68×
Iowa38,3440.67×
Nebraska28,5460.82×
Washington, District of Columbia27,3631.32×
Hawaii26,7910.9×
Rhode Island26,0201.18×
New Mexico24,7850.72×
Delaware22,7391.19×
New Hampshire20,7230.76×
West Virginia18,2150.57×
Idaho15,6360.45×
Maine15,5150.63×
South Dakota8,4350.53×
Alaska7,8990.53×
Montana7,6150.4×
North Dakota6,9780.49×
Vermont6,8690.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polo audience
BrandAffinityCategory
Group buying51.91×Shopping
Hanoi34.55×Travel & Leisure
Da Nang34.63×Travel & Leisure
Kia Sportage20.36×Cars & Mobility
Trench coat30.86×Fashion & Accessoires
Justin Rose11.27×Sports
Scooby-Doo3.58×Movies & TV
Honda HR-V13.57×Cars & Mobility
Hostess25.43×Politics & Society
Maui Jim15.05×Fashion & Accessoires
Royal family5.9×Politics & Society
D&R10.38×Technology & Electronics
Google Drive2.02×Technology & Electronics
Riviera Country Club25.09×Travel & Leisure
Lipstick3.68×Beauty & Wellness
Livemusic2.53×Music & Radio
Bank for International Settlements31.61×Politics & Society
Obsessed (2009 film)6.32×Movies & TV
Pebble Beach Golf Links11.56×Sports
Eyebrow3.05×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polo audience
TraitClusterScore
Career OrientationPOWER2.53
Quality AwarenessPREMIUM1.87
Family OrientationCONSERVATISM1.64
Luxury OrientationPREMIUM1.45
LGBTQ+ IdentityOPEN1.41
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Polo
CountryShare
United States18.5%
Japan10.6%
Italy4.5%

See Polo audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Polo have in United States?

Polo has an estimated audience of 6,910,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Polo fans?

44.6% of Polo fans are female, 55.4% are male, with an average age of 39.2 years.

Which brands do Polo fans like most?

Polo fans show strongest brand affinity for Group buying (51.91×), Hanoi (34.55×), and Da Nang (34.63×) over the country average.

Where do Polo fans live in United States?

Polo fans in United States are most concentrated in California (reach 1,024,766), Texas (reach 880,244), and New York (reach 867,619). These three regions account for the largest share of the active audience.

What other brands do Polo fans also like?

Beyond Polo itself, the audience over-indexes on Hanoi (34.55×), Da Nang (34.63×), Kia Sportage (20.36×), and Trench coat (30.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.