Rascasse Audience Intelligence

Polo Audience in United States

A data profile of the people who buy, follow and care about Polo in United States — modelled from more than twelve digital signal sources. Polo has an estimated audience of 6,910,181 people in United States.

#3050among Topic in United States#411in Sports

The average Polo fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Hanoi, Obsessed (2009 film), with strongest over-indexing on Group buying (30.67× the country average).

Demographically, the Polo audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polo fan in United States is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Group buying.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polo profile in United States.

Audience size
6.9M
in United States
Gender
44.6%♀
55.4% male
Age
39.2
average years
Country rank
#5078
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polo fans

44.6% are female, 55.4% are male, average age 39.2.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Polo audience in United States
MetricValue
Female44.6%
Male55.4%
Average age39.2
Estimated audience size6,910,181
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Polo audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Polo audience comes from United States.

Worldwide audience distribution share by country for Polo
CountryShare
United States18.2%
Japan10.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polo audience in United States is strongest.

Fig. 05

Top regions by affinity

Polo fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K2.08×
02Georgia~300K1.59×
03New Jersey~300K1.59×
04Connecticut~100K1.51×
05Texas~800K1.39×
06Maryland~200K1.38×
07Mississippi~80K1.36×
08Alabama~100K1.35×
09Massachusetts~200K1.32×
10Louisiana~100K1.29×
11Virginia~200K1.28×
12Rhode Island~30K1.26×
13Florida~600K1.25×
14North Carolina~300K1.25×
15Washington, District of Columbia~30K1.25×
16California~900K1.24×
17South Carolina~100K1.24×
18Delaware~20K1.22×
19Illinois~300K1.14×
20Pennsylvania~300K1.13×
21Missouri~100K1.09×
22Tennessee~100K1.02×
23Hawaii~30K0.99×
24Arizona~100K0.97×
25Nevada~60K0.96×
26Michigan~200K0.95×
27Arkansas~50K0.95×
28Oklahoma~70K0.92×
29Ohio~200K0.91×
30Washington~100K0.91×
31Nebraska~30K0.87×
32Kansas~50K0.85×
33Kentucky~70K0.82×
34Indiana~100K0.80×
35Colorado~90K0.79×
36Minnesota~80K0.79×
37New Hampshire~20K0.79×
38Wisconsin~80K0.73×
39Oregon~60K0.73×
40New Mexico~30K0.73×
41Iowa~40K0.71×
42Utah~40K0.69×
43Maine~20K0.67×
44South Dakota~10K0.66×
45Vermont~8K0.66×
46West Virginia~20K0.64×
47Alaska~9K0.64×
48North Dakota~9K0.61×
49Idaho~20K0.50×
50Montana~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Polo, United States
0.50×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polo audience
#·InterestCategoryAffinity×
01Bank for International SettlementsPolitics & Society31.68×
02Group buyingShopping30.67×
03Goodwood Festival of SpeedSports21.32×
04Da NangTravel & Leisure20.53×
05Private bankingBusiness & Career16.81×
06HanoiTravel & Leisure16.33×
07Maui JimFashion & Accessoires14.31×
08Justin RoseSports14.08×
09Pebble Beach Golf LinksSports13.36×
10Arnold PalmerSports9.87×
11The Devil Wears Prada (film)Movies & TV6.31×
12Royal familyPolitics & Society6.08×
13Obsessed (2009 film)Movies & TV5.75×
14PandoraFashion & Accessoires5.25×
15Meghan MarkleFashion & Accessoires4.58×
16Dick's Sporting GoodsSports3.28×
17Masters TournamentSports3.18×
18RedditInternet & Social Media2.10×
19Google DriveTechnology & Electronics2.10×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polo audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.43×
Quality AwarenessPREMIUM1.97×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.89×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polo have in United States?

Polo has an estimated audience of 6,910,181 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Polo fans?

44.6% of Polo fans are female, 55.4% are male, with an average age of 39.2 years.

03

Which brands do Polo fans like most?

Polo fans show strongest brand affinity for Group buying (30.67×), Hanoi (16.33×), and Obsessed (2009 film) (5.75×) over the country average.

04

Where do Polo fans live in United States?

Polo fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Polo fans also like?

Beyond Polo itself, the audience over-indexes on Hanoi (16.33×), Obsessed (2009 film) (5.75×), Da Nang (20.53×), and Justin Rose (14.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Polo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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