Rascasse Audience Intelligence

Private banking Audience in United States

A data profile of the people who buy, follow and care about Private banking in United States — modelled from more than twelve digital signal sources. Private banking has an estimated audience of 668,808 people in United States.

#10215among Topic in United States#1938in Business & Career

The average Private banking fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dubai Municipality, The Bank of New York Mellon, Yacht racing, with strongest over-indexing on Dubai Municipality (603.95× the country average).

Demographically, the Private banking audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Private banking fan in United States is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Dubai Municipality.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private banking profile in United States.

Audience size
669K
in United States
Gender
41.9%♀
58.1% male
Age
33.6
average years
Country rank
#30721
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private banking fans

41.9% are female, 58.1% are male, average age 33.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Private banking audience in United States
MetricValue
Female41.9%
Male58.1%
Average age33.6
Estimated audience size668,808
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Private banking audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3916%
40-4914%
50+13%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Private banking audience comes from United States.

Worldwide audience distribution share by country for Private banking
CountryShare
Brazil13.0%
India12.2%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private banking audience in United States is strongest.

Fig. 05

Top regions by affinity

Private banking fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K2.20×
02Ohio~40K1.85×
03California~100K1.77×
04New York~60K1.59×
05Delaware~3K1.59×
06Kansas~8K1.53×
07Wyoming~1K1.48×
08New Jersey~20K1.38×
09Colorado~10K1.22×
10Washington, District of Columbia~2K1.17×
11Texas~70K1.15×
12Florida~50K1.06×
13Connecticut~7K1.06×
14New Hampshire~3K1.05×
15Kentucky~9K1.04×
16Montana~2K1.04×
17Illinois~20K1.02×
18Georgia~20K0.99×
19Hawaii~3K0.98×
20Nevada~6K0.97×
21Alaska~1K0.97×
22Massachusetts~10K0.96×
23Rhode Island~2K0.96×
24West Virginia~3K0.95×
25South Dakota~1K0.95×
26North Dakota~1K0.95×
27Pennsylvania~20K0.94×
28Maine~2K0.92×
29Virginia~10K0.91×
30Washington~10K0.90×
31Maryland~10K0.90×
32Arkansas~5K0.90×
33Idaho~3K0.90×
34North Carolina~20K0.89×
35South Carolina~9K0.89×
36Mississippi~5K0.89×
37Nebraska~3K0.89×
38New Mexico~3K0.89×
39Missouri~9K0.88×
40Oregon~7K0.88×
41Louisiana~7K0.87×
42Utah~5K0.86×
43Iowa~5K0.86×
44Oklahoma~6K0.85×
45Arizona~10K0.83×
46Alabama~8K0.83×
47Wisconsin~8K0.80×
48Indiana~10K0.79×
49Minnesota~8K0.78×
50Michigan~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Private banking, United States
0.76×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private banking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private banking audience
#·InterestCategoryAffinity×
01Banque TransatlantiqueBusiness & Career1052.10×
02The Bank of New York MellonBusiness & Career851.20×
03Dubai MunicipalityTravel & Leisure603.95×
04VP BankBusiness & Career530.80×
05MediobancaBusiness & Career528.20×
06LGTBusiness & Career355.53×
07VontobelBusiness & Career354.69×
08PictetBusiness & Career353.18×
09Cannes Lions International Festival of CreativityMovies & TV261.62×
10Yacht racingSports252.75×
11American Sailing AssociationSports180.72×
12Azimut YachtsCars & Mobility149.63×
13Royal MailBusiness & Career89.56×
14Merrill LynchBusiness & Career60.57×
152hollisMusic & Radio54.20×
16SailingSports45.28×
17Lucy (2014 film)Movies & TV41.20×
18Art CollectingArts & Culture17.44×
19PoloSports16.81×
20Bank of AmericaBusiness & Career5.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private banking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private banking audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.50×
Quality AwarenessPREMIUM3.00×
Family OrientationCONSERVATISM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private banking audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.05×
Pet OwnershipJOY1.06×
TraditionCONSERVATISM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private banking have in United States?

Private banking has an estimated audience of 668,808 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Private banking fans?

41.9% of Private banking fans are female, 58.1% are male, with an average age of 33.6 years.

03

Which brands do Private banking fans like most?

Private banking fans show strongest brand affinity for Dubai Municipality (603.95×), The Bank of New York Mellon (851.2×), and Yacht racing (252.75×) over the country average.

04

Where do Private banking fans live in United States?

Private banking fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Private banking fans also like?

Beyond Private banking itself, the audience over-indexes on The Bank of New York Mellon (851.2×), Yacht racing (252.75×), Sailing (45.28×), and LGT (355.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Private banking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Private banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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