Private banking Audience in United States

Private banking logo

Private banking has an estimated audience of 668,808 people in United States. 41.9% are female, 58.1% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Dubai Municipality, The Bank of New York Mellon, Yacht racing, Sailing, Cannes Lions International Festival of Creativity.

The average Private banking fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dubai Municipality, The Bank of New York Mellon, Yacht racing, with strongest over-indexing on Dubai Municipality (603.95× the country average). Demographically, the Private banking audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Private banking fans

Demographic split for Private banking audience in United States
MetricValue
Female41.9%
Male58.1%
Average age33.6
Estimated audience size668,808

Audience persona

The typical Private banking fan in United States is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Dubai Municipality.

Top regions in United States

Top regions ranked by reach for Private banking in United States
RegionReachAffinity
California142,6461.94×
Texas76,9971.34×
New York62,4101.67×
Florida49,5291.09×
Ohio44,4982.16×
Tennessee34,2922.56×
New Jersey30,0051.76×
Illinois27,5311.24×
Georgia23,2421.13×
Pennsylvania22,9071.02×
North Carolina17,4080.87×
Virginia15,5660.96×
Colorado14,8341.41×
Massachusetts13,6801.04×
Michigan12,9280.74×
Missouri11,5131.07×
Washington11,2690.84×
Arizona11,1900.82×
Maryland9,8670.86×
Kentucky9,0971.08×
Indiana8,9690.73×
South Carolina7,7440.77×
Oregon7,0590.92×
Louisiana7,0530.82×
Connecticut6,7041×
Kansas6,5471.24×
Nevada6,5341.01×
Wisconsin6,3970.64×
Minnesota6,1820.65×
Alabama6,1020.65×
Oklahoma4,9460.67×
Delaware4,6662.53×
Utah4,3550.73×
Arkansas3,8140.69×
Iowa3,6480.66×
Mississippi3,3600.61×
Hawaii3,1941.11×
Washington, District of Columbia2,8141.4×
West Virginia2,3880.77×
Nebraska2,0510.61×
Montana1,6760.9×
New Hampshire1,5870.6×
Idaho1,5650.47×
Rhode Island1,5330.72×
Maine1,4700.61×
New Mexico1,4220.42×
Alaska1,0000.7×
Wyoming9350.94×
Vermont9040.77×
South Dakota7940.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Private banking audience
BrandAffinityCategory
Dubai Municipality603.95×Travel & Leisure
The Bank of New York Mellon851.2×Business & Career
Yacht racing252.75×Sports
Sailing45.28×Sports
Cannes Lions International Festival of Creativity261.62×Movies & TV
Merrill Lynch60.57×Business & Career
American Sailing Association180.72×Sports
Banque Transatlantique1052.1×Business & Career
Vontobel354.69×Business & Career
Azimut Yachts149.63×Cars & Mobility
2hollis54.2×Music & Radio
VP Bank530.8×Business & Career
Lucy (2014 film)41.2×Movies & TV
Pictet353.18×Business & Career
Polo16.81×Sports
Julius Bär527.29×Business & Career
Mediobanca528.2×Business & Career
Art Collecting17.44×Arts & Culture
Royal Mail89.56×Business & Career
Bank of America5.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Private banking audience
TraitClusterScore
Career OrientationPOWER135.47
Luxury OrientationPREMIUM2.81
Quality AwarenessPREMIUM2.5
Design AffinityPREMIUM2.19
Family OrientationCONSERVATISM1.99
DIY MentalityTHRILL1.83

Worldwide distribution

Worldwide audience distribution share by country for Private banking
CountryShare
Brazil13.0%
India12.2%
United States9.2%

See Private banking audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Private banking have in United States?

Private banking has an estimated audience of 668,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Private banking fans?

41.9% of Private banking fans are female, 58.1% are male, with an average age of 33.6 years.

Which brands do Private banking fans like most?

Private banking fans show strongest brand affinity for Dubai Municipality (603.95×), The Bank of New York Mellon (851.2×), and Yacht racing (252.75×) over the country average.

Where do Private banking fans live in United States?

Private banking fans in United States are most concentrated in California (reach 142,646), Texas (reach 76,997), and New York (reach 62,410). These three regions account for the largest share of the active audience.

What other brands do Private banking fans also like?

Beyond Private banking itself, the audience over-indexes on The Bank of New York Mellon (851.2×), Yacht racing (252.75×), Sailing (45.28×), and Cannes Lions International Festival of Creativity (261.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Private banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.