Yacht racing Audience in United States
Yacht racing has an estimated audience of 615,137 people in United States. 26.8% are female, 73.2% are male, average age 45.9. Top regions: California, Florida, Texas.
The average Yacht racing fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Yacht racing audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yacht racing fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 45.9 |
| Estimated audience size | 615,137 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,384 | 1.01× |
| Florida | 35,928 | 0.86× |
| Texas | 33,984 | 0.64× |
| New York | 32,048 | 0.93× |
| Michigan | 17,512 | 1.09× |
| Ohio | 15,346 | 0.81× |
| Washington | 15,036 | 1.22× |
| Virginia | 14,672 | 0.98× |
| Illinois | 14,665 | 0.72× |
| North Carolina | 14,469 | 0.78× |
| Pennsylvania | 13,681 | 0.66× |
| Georgia | 12,860 | 0.68× |
| Massachusetts | 12,454 | 1.03× |
| New Jersey | 10,161 | 0.65× |
| Maryland | 8,827 | 0.83× |
| Connecticut | 8,810 | 1.43× |
| Arizona | 8,566 | 0.68× |
| Tennessee | 8,565 | 0.69× |
| Colorado | 8,454 | 0.87× |
| Minnesota | 8,444 | 0.96× |
| Wisconsin | 7,783 | 0.84× |
| Missouri | 7,633 | 0.77× |
| Oregon | 7,083 | 1× |
| Indiana | 7,073 | 0.63× |
| Kentucky | 7,023 | 0.91× |
| South Carolina | 6,430 | 0.69× |
| Alabama | 5,920 | 0.69× |
| Louisiana | 5,889 | 0.74× |
| Oklahoma | 5,294 | 0.78× |
| Nevada | 4,900 | 0.82× |
| Utah | 4,293 | 0.78× |
| Iowa | 4,219 | 0.83× |
| Mississippi | 3,974 | 0.78× |
| Hawaii | 3,666 | 1.39× |
| Kansas | 3,636 | 0.75× |
| Rhode Island | 3,480 | 1.78× |
| Idaho | 3,030 | 0.98× |
| West Virginia | 2,843 | 0.99× |
| Arkansas | 2,824 | 0.56× |
| Maine | 2,783 | 1.26× |
| Alaska | 2,619 | 1.99× |
| New Hampshire | 2,523 | 1.04× |
| Montana | 2,283 | 1.34× |
| South Dakota | 2,254 | 1.58× |
| North Dakota | 2,194 | 1.74× |
| Wyoming | 2,123 | 2.33× |
| Nebraska | 2,118 | 0.69× |
| New Mexico | 2,107 | 0.68× |
| Vermont | 2,054 | 1.9× |
| Washington, District of Columbia | 2,025 | 1.1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 26.58 |
| Risk Appetite | THRILL | 2.64 |
| Luxury Orientation | PREMIUM | 2.61 |
| Quality Awareness | PREMIUM | 2.41 |
| Design Affinity | PREMIUM | 2.07 |
| Family Orientation | CONSERVATISM | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 11.3% |
| United Kingdom | 7.6% |
See Yacht racing audiences in other countries
More Sport audiences in United States
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- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yacht racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.