Rascasse Audience Intelligence

Cannes Lions International Festival of Creativity Audience in United States

A data profile of the people who buy, follow and care about Cannes Lions International Festival of Creativity in United States — modelled from more than twelve digital signal sources. Cannes Lions International Festival of Creativity has an estimated audience of 192,042 people in United States.

#838among Event in United States#10233in Movies & TV

The average Cannes Lions International Festival of Creativity fan in United States is 38.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Private banking, Costa Coffee, Olivia Munn, with strongest over-indexing on Private banking (261.62× the country average).

Demographically, the Cannes Lions International Festival of Creativity audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cannes Lions International Festival of Creativity fan in United States is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Private banking.

Category: Movies & TV · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Cannes Lions International Festival of Creativity profile in United States.

Audience size
192K
in United States
Gender
53.0%♀
47.0% male
Age
38.0
average years
Country rank
#59771
Event in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cannes Lions International Festival of Creativity fans

53.0% are female, 47.0% are male, average age 38.0.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Cannes Lions International Festival of Creativity audience in United States
MetricValue
Female53.0%
Male47.0%
Average age38.0
Estimated audience size192,042
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Cannes Lions International Festival of Creativity audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4922%
50+17%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Cannes Lions International Festival of Creativity audience comes from United States.

Worldwide audience distribution share by country for Cannes Lions International Festival of Creativity
CountryShare
United States18.8%
France13.4%
Italy10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cannes Lions International Festival of Creativity audience in United States is strongest.

Fig. 05

Top regions by affinity

Cannes Lions International Festival of Creativity fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K5.38×
02California~60K2.71×
03Washington, District of Columbia~1K2.38×
04New Jersey~10K2.18×
05Illinois~10K1.78×
06Connecticut~3K1.55×
07Massachusetts~6K1.51×
08Washington~5K1.38×
09Georgia~7K1.24×
10Virginia~5K1.15×
11Oregon~2K1.12×
12Colorado~3K1.11×
13Florida~10K1.05×
14Vermont<1K1.04×
15Maryland~3K1.02×
16Rhode Island<1K1.02×
17Maine<1K0.98×
18Alaska<1K0.96×
19South Dakota<1K0.95×
20North Dakota<1K0.95×
21Utah~2K0.94×
22Montana<1K0.94×
23Delaware<1K0.94×
24New Hampshire<1K0.93×
25Nevada~2K0.92×
26Idaho<1K0.91×
27West Virginia<1K0.91×
28Hawaii<1K0.91×
29Mississippi~1K0.90×
30Pennsylvania~6K0.89×
31New Mexico<1K0.89×
32Nebraska<1K0.89×
33Arkansas~1K0.88×
34South Carolina~3K0.87×
35Texas~10K0.86×
36Tennessee~3K0.86×
37Kansas~1K0.86×
38Minnesota~2K0.85×
39Iowa~1K0.85×
40North Carolina~5K0.84×
41Oklahoma~2K0.84×
42Louisiana~2K0.82×
43Arizona~3K0.81×
44Missouri~3K0.81×
45Kentucky~2K0.81×
46Michigan~4K0.79×
47Wisconsin~2K0.79×
48Alabama~2K0.79×
49Indiana~3K0.76×
50Ohio~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Cannes Lions International Festival of Creativity, United States
0.73×1.00×5.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cannes Lions International Festival of Creativity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cannes Lions International Festival of Creativity audience
#·InterestCategoryAffinity×
01Private bankingBusiness & Career261.62×
02Costa CoffeeFood & Beverages56.57×
03PhilatelyGames37.07×
04CannesTravel & Leisure31.03×
05Arabic coffeeFood & Beverages20.00×
06Edward NortonMovies & TV20.00×
07Kellie PicklerMusic & Radio20.00×
08Alan TuringPolitics & Society20.00×
09Olivia MunnMovies & TV19.70×
10NescaféFood & Beverages18.05×
11Eva GreenMovies & TV17.04×
12Patricia ArquetteMovies & TV16.63×
13Night at the MuseumMovies & TV15.28×
14Anna FarisMovies & TV14.67×
15Books-A-MillionLiterature14.54×
16Jennifer Love HewittMovies & TV8.26×
17MonstersMovies & TV8.00×
18Zoom!Business & Career4.60×
19Scooby-DooMovies & TV4.54×
20InnovationBusiness & Career4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cannes Lions International Festival of Creativity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cannes Lions International Festival of Creativity audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER38.62×
Family OrientationCONSERVATISM2.71×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cannes Lions International Festival of Creativity audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
Healthy LifestyleBALANCE1.01×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cannes Lions International Festival of Creativity have in United States?

Cannes Lions International Festival of Creativity has an estimated audience of 192,042 people in United States, concentrated in New York and California.

02

What is the gender split and age of Cannes Lions International Festival of Creativity fans?

53.0% of Cannes Lions International Festival of Creativity fans are female, 47.0% are male, with an average age of 38.0 years.

03

Which brands do Cannes Lions International Festival of Creativity fans like most?

Cannes Lions International Festival of Creativity fans show strongest brand affinity for Private banking (261.62×), Costa Coffee (56.57×), and Olivia Munn (19.7×) over the country average.

04

Where do Cannes Lions International Festival of Creativity fans live in United States?

Cannes Lions International Festival of Creativity fans in United States are most concentrated in New York (reach ~60K), California (reach ~60K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Cannes Lions International Festival of Creativity fans also like?

Beyond Cannes Lions International Festival of Creativity itself, the audience over-indexes on Costa Coffee (56.57×), Olivia Munn (19.7×), Anna Faris (14.67×), and Arabic coffee (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cannes Lions International Festival of Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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