Rascasse Audience Intelligence

Azimut Yachts Target Market in United States

A data profile of the people who buy, follow and care about Azimut Yachts in United States — modelled from more than twelve digital signal sources. Azimut Yachts has an estimated audience of 260,485 people in United States.

#5380among Brand in United States#1362in Cars & Mobility

The average Azimut Yachts fan in United States is 47.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Private banking, Motorboat, Monsters, with strongest over-indexing on Private banking (149.63× the country average).

Demographically, the Azimut Yachts audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Azimut Yachts fan in United States is more male, around 47.2 years old, with strong Career Orientation tendencies and a notable affinity for Private banking.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Azimut Yachts profile in United States.

Audience size
260K
in United States
Gender
25.4%♀
74.6% male
Age
47.2
average years
Country rank
#51803
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Azimut Yachts

25.4% are female, 74.6% are male, average age 47.2.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Azimut Yachts audience in United States
MetricValue
Female25.4%
Male74.6%
Average age47.2
Estimated audience size260,485
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Azimut Yachts audience in United States
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4926%
50+40%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Azimut Yachts audience comes from United States.

Worldwide audience distribution share by country for Azimut Yachts
CountryShare
Italy33.8%
United States18.1%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azimut Yachts audience in United States is strongest.

Fig. 05

Top regions by affinity

Azimut Yachts customers by region in United States
#RegionReachAffinity×
01Florida~80K4.30×
02Rhode Island~2K1.98×
03Connecticut~4K1.60×
04Massachusetts~8K1.54×
05New York~20K1.33×
06South Carolina~5K1.28×
07Michigan~9K1.25×
08Washington, District of Columbia<1K1.18×
09Vermont<1K1.15×
10New Jersey~8K1.14×
11Illinois~10K1.10×
12Maine<1K1.06×
13Alaska<1K1.05×
14Maryland~5K1.04×
15New Hampshire~1K1.04×
16Montana<1K1.03×
17North Dakota<1K1.02×
18North Carolina~8K0.99×
19South Dakota<1K0.99×
20Kentucky~3K0.96×
21Delaware<1K0.96×
22Washington~5K0.93×
23West Virginia~1K0.93×
24Hawaii~1K0.92×
25Georgia~7K0.91×
26Tennessee~5K0.91×
27Wisconsin~4K0.91×
28Louisiana~3K0.91×
29Idaho~1K0.91×
30Nebraska~1K0.90×
31Virginia~6K0.89×
32New Mexico~1K0.89×
33Mississippi~2K0.88×
34Arkansas~2K0.87×
35Kansas~2K0.87×
36Alabama~3K0.86×
37Oklahoma~2K0.86×
38Missouri~4K0.85×
39Nevada~2K0.85×
40Iowa~2K0.85×
41Minnesota~3K0.84×
42Indiana~4K0.83×
43Utah~2K0.82×
44Ohio~6K0.81×
45California~20K0.79×
46Oregon~2K0.79×
47Colorado~3K0.78×
48Arizona~4K0.76×
49Pennsylvania~6K0.72×
50Texas~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Azimut Yachts, United States
0.71×1.00×4.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Azimut Yachts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Azimut Yachts audience
#·InterestCategoryAffinity×
01Private bankingBusiness & Career149.63×
02Amalfi CoastTravel & Leisure26.25×
03MotorboatCars & Mobility22.07×
04Alfa Romeo GiuliaCars & Mobility20.00×
05Boat showTravel & Leisure18.63×
06MonstersMovies & TV18.36×
07NetJetsCars & Mobility16.56×
08John GoodmanMovies & TV10.17×
09Truck camperCars & Mobility8.81×
10Jet skiSports6.89×
11Hawaiian AirlinesTravel & Leisure6.66×
12Family carCars & Mobility6.21×
13CarcareCars & Mobility5.90×
14High-net-worth individualBusiness & Career4.97×
15Masters TournamentSports3.22×
16InnovationBusiness & Career2.86×
17Solar energyHome & Garden2.76×
18Used carCars & Mobility2.58×
19SUVsCars & Mobility2.03×
20AirbnbTravel & Leisure1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azimut Yachts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azimut Yachts audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER22.69×
PatriotismCONSERVATISM2.48×
Risk AppetiteTHRILL2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azimut Yachts audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
CreativityOPEN0.75×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Azimut Yachts's target market in United States?

Azimut Yachts's target market in United States covers an estimated 260,485 people, concentrated in Florida and California.

02

What is the gender split and age of Azimut Yachts customers?

25.4% of the Azimut Yachts audience are female, 74.6% are male, with an average age of 47.2 years.

03

Which brands do Azimut Yachts fans like most?

Azimut Yachts fans show strongest brand affinity for Private banking (149.63×), Motorboat (22.07×), and Monsters (18.36×) over the country average.

04

Where do Azimut Yachts fans live in United States?

Azimut Yachts fans in United States are most concentrated in Florida (reach ~80K), California (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Azimut Yachts fans also like?

Beyond Azimut Yachts itself, the audience over-indexes on Motorboat (22.07×), Monsters (18.36×), Boat show (18.63×), and Amalfi Coast (26.25×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Azimut Yachts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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