Azimut Yachts Audience in United States

Azimut Yachts logo

Azimut Yachts has an estimated audience of 261,301 people in United States. 25.4% are female, 74.6% are male, average age 47.2. Top regions: Florida, California, New York. Top brand affinities: Private banking, Motorboat, Boat show, Monsters, Jet ski.

The average Azimut Yachts fan in United States is 47.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Private banking, Motorboat, Boat show, with strongest over-indexing on Private banking (109.97× the country average). Demographically, the Azimut Yachts audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Azimut Yachts fans

Demographic split for Azimut Yachts audience in United States
MetricValue
Female25.4%
Male74.6%
Average age47.2
Estimated audience size261,301

Audience persona

The typical Azimut Yachts fan in United States is more male, around 47.2 years old, with strong Career Orientation tendencies and a notable affinity for Private banking.

Top regions in United States

Top regions ranked by reach for Azimut Yachts in United States
RegionReachAffinity
Florida82,0464.64×
California22,4120.78×
New York21,8281.49×
Texas15,7520.7×
Illinois10,1561.17×
Michigan9,5441.4×
Massachusetts8,7131.69×
North Carolina8,2121.04×
New Jersey8,1411.23×
Georgia7,4670.93×
Ohio5,9070.73×
South Carolina5,8921.5×
Virginia5,6340.89×
Pennsylvania5,4790.62×
Washington4,9710.95×
Connecticut4,8771.86×
Maryland4,7811.06×
Tennessee3,8040.73×
Wisconsin3,5090.89×
Missouri3,1840.76×
Arizona3,1630.59×
Indiana3,1400.66×
Minnesota2,8140.75×
Louisiana2,6880.8×
Alabama2,6620.73×
Colorado2,5950.63×
Rhode Island2,3662.84×
Oklahoma1,9000.65×
Kentucky1,8700.57×
Nevada1,5720.62×
Kansas1,2750.62×
Oregon1,2580.42×
Washington, District of Columbia1,2021.53×
New Hampshire1,1381.1×
Iowa1,0710.5×
Maine1,0561.13×
Mississippi1,0290.48×
Utah9590.41×
Arkansas9140.42×
Nebraska8140.62×
Hawaii7960.71×
Idaho7850.6×
Vermont7481.63×
West Virginia6900.57×
Alaska6361.14×
Montana6010.83×
New Mexico5540.42×
South Dakota5470.91×
North Dakota5330.99×
Delaware5300.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Azimut Yachts audience
BrandAffinityCategory
Private banking109.97×Business & Career
Motorboat20.6×Cars & Mobility
Boat show19.76×Travel & Leisure
Monsters17.05×Movies & TV
Jet ski8.92×Sports
Family car6.96×Cars & Mobility
Amalfi Coast22.4×Travel & Leisure
Kia Sportage13.1×Cars & Mobility
Private Jets17.22×Cars & Mobility
John Goodman9.53×Movies & TV
Livemusic3.26×Music & Radio
High-net-worth individual6.12×Business & Career
Personal water craft7.03×Cars & Mobility
Luxury real estate3.63×Business & Career
Carcare5.59×Cars & Mobility
Jaeger-LeCoultre9.05×Fashion & Accessoires
Property finder3.33×Home & Garden
First class travel3.75×Travel & Leisure
AutoZone2.21×Cars & Mobility
Hawaiian Airlines6.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Azimut Yachts audience
TraitClusterScore
Career OrientationPOWER17.01
Luxury OrientationPREMIUM3.13
Risk AppetiteTHRILL2.68
Design AffinityPREMIUM2.44
Quality AwarenessPREMIUM2.42
Family OrientationCONSERVATISM2.07

Worldwide distribution

Worldwide audience distribution share by country for Azimut Yachts
CountryShare
Italy34.5%
United States18.6%
France6.7%

See Azimut Yachts audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Azimut Yachts have in United States?

Azimut Yachts has an estimated audience of 261,301 people in United States, concentrated in Florida and California.

What is the gender split and age of Azimut Yachts fans?

25.4% of Azimut Yachts fans are female, 74.6% are male, with an average age of 47.2 years.

Which brands do Azimut Yachts fans like most?

Azimut Yachts fans show strongest brand affinity for Private banking (109.97×), Motorboat (20.6×), and Boat show (19.76×) over the country average.

Where do Azimut Yachts fans live in United States?

Azimut Yachts fans in United States are most concentrated in Florida (reach 82,046), California (reach 22,412), and New York (reach 21,828). These three regions account for the largest share of the active audience.

What other brands do Azimut Yachts fans also like?

Beyond Azimut Yachts itself, the audience over-indexes on Motorboat (20.6×), Boat show (19.76×), Monsters (17.05×), and Jet ski (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Azimut Yachts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.