Boat show Audience in United States

Boat show logo

Boat show has an estimated audience of 4,026,152 people in United States. 23.1% are female, 76.9% are male, average age 47.0. Top regions: Florida, New York, California. Top brand affinities: Motorboat, West Marine, Sailing, Wakeboarding, Watercraft.

The average Boat show fan in United States is 47.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Motorboat, West Marine, Sailing, with strongest over-indexing on Motorboat (24.81× the country average). Demographically, the Boat show audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Boat show fans

Demographic split for Boat show audience in United States
MetricValue
Female23.1%
Male76.9%
Average age47.0
Estimated audience size4,026,152

Audience persona

The typical Boat show fan in United States is more male, around 47.0 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.

Top regions in United States

Top regions ranked by reach for Boat show in United States
RegionReachAffinity
Florida1,260,4734.62×
New York252,8941.12×
California239,2210.54×
Texas205,2330.59×
Michigan194,0161.84×
Illinois147,8741.1×
Ohio127,3751.03×
New Jersey125,1681.22×
North Carolina121,2981×
Maryland108,5871.57×
Pennsylvania103,9510.77×
Washington103,5711.28×
Missouri103,4351.59×
Massachusetts99,7081.26×
Virginia95,1610.97×
Minnesota92,9921.61×
Georgia89,0540.72×
South Carolina78,4711.3×
Wisconsin68,3031.13×
Indiana67,7860.92×
Tennessee60,7030.75×
Kentucky59,2011.17×
Alabama58,1591.03×
Connecticut55,3271.37×
Utah50,2341.39×
Louisiana48,6980.94×
Kansas46,0981.45×
Colorado33,9090.53×
Oregon31,6690.69×
Oklahoma29,6280.66×
Arizona27,4940.33×
Mississippi23,2520.7×
Rhode Island23,0781.8×
Arkansas18,8200.57×
New Hampshire17,2221.09×
Iowa16,4580.5×
Maine14,9241.03×
Idaho12,6050.62×
Delaware12,4611.12×
Nebraska12,3900.61×
Nevada11,9440.31×
Washington, District of Columbia9,4360.78×
Alaska8,5140.99×
North Dakota8,2020.99×
West Virginia6,3980.34×
South Dakota5,4940.59×
Vermont5,3410.76×
Montana5,1950.47×
Hawaii4,8920.28×
New Mexico4,7930.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boat show audience
BrandAffinityCategory
Motorboat24.81×Cars & Mobility
West Marine31.43×Shopping
Sailing16.6×Sports
Wakeboarding13.15×Sports
Watercraft9.44×Home & Garden
Powerboating25.33×Cars & Mobility
Outboard motor27.64×Cars & Mobility
Fishing reel6.92×Sports
Rostock22.02×Travel & Leisure
Luxury yacht8.62×Travel & Leisure
Fishing float10.9×Sports
Boston Whaler37.41×Cars & Mobility
Yacht7.76×Travel & Leisure
Jet ski11.29×Sports
Personal water craft10.77×Cars & Mobility
Sailboat16.77×Travel & Leisure
Pontoon (boat)18.52×Cars & Mobility
Yachting World29.46×Travel & Leisure
Fishing rod6.33×Sports
Fishing line6.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boat show audience
TraitClusterScore
Risk AppetiteTHRILL2.41
Luxury OrientationPREMIUM2.12
Quality AwarenessPREMIUM1.86
PatriotismCONSERVATISM1.79
Design AffinityPREMIUM1.63
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Boat show
CountryShare
United States34.4%
Italy7.4%
United Kingdom5.5%

See Boat show audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Boat show have in United States?

Boat show has an estimated audience of 4,026,152 people in United States, concentrated in Florida and New York.

What is the gender split and age of Boat show fans?

23.1% of Boat show fans are female, 76.9% are male, with an average age of 47.0 years.

Which brands do Boat show fans like most?

Boat show fans show strongest brand affinity for Motorboat (24.81×), West Marine (31.43×), and Sailing (16.6×) over the country average.

Where do Boat show fans live in United States?

Boat show fans in United States are most concentrated in Florida (reach 1,260,473), New York (reach 252,894), and California (reach 239,221). These three regions account for the largest share of the active audience.

What other brands do Boat show fans also like?

Beyond Boat show itself, the audience over-indexes on West Marine (31.43×), Sailing (16.6×), Wakeboarding (13.15×), and Watercraft (9.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.