Rascasse Audience Intelligence

Boat show Audience in United States

A data profile of the people who buy, follow and care about Boat show in United States — modelled from more than twelve digital signal sources. Boat show has an estimated audience of 4,026,152 people in United States.

#166among Touchpoint in United States#671in Travel & Leisure

The average Boat show fan in United States is 47.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Motorboat, West Marine, Sailing, with strongest over-indexing on Motorboat (24.81× the country average).

Demographically, the Boat show audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boat show fan in United States is more male, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boat show profile in United States.

Audience size
4M
in United States
Gender
23.1%♀
76.9% male
Age
47.0
average years
Country rank
#8012
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boat show fans

23.1% are female, 76.9% are male, average age 47.0.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Boat show audience in United States
MetricValue
Female23.1%
Male76.9%
Average age47.0
Estimated audience size4,026,152
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Boat show audience in United States
Age bracketShare%
16-198%
20-2910%
30-3917%
40-4925%
50+40%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Boat show audience comes from United States.

Worldwide audience distribution share by country for Boat show
CountryShare
United States34.4%
Italy7.4%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boat show audience in United States is strongest.

Fig. 05

Top regions by affinity

Boat show fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M4.32×
02Michigan~200K1.84×
03Maryland~100K1.51×
04Rhode Island~20K1.47×
05Minnesota~80K1.44×
06Missouri~90K1.32×
07Utah~50K1.29×
08Connecticut~50K1.27×
09Washington~100K1.26×
10South Carolina~70K1.23×
11Massachusetts~90K1.19×
12New Jersey~100K1.18×
13Kansas~40K1.16×
14New York~300K1.12×
15Kentucky~60K1.12×
16Wisconsin~70K1.11×
17Delaware~10K1.10×
18North Dakota~9K1.09×
19Illinois~100K1.08×
20Alabama~60K1.06×
21Ohio~100K1.05×
22New Hampshire~20K1.03×
23Maine~10K1.03×
24Alaska~9K1.02×
25Indiana~70K0.96×
26Louisiana~50K0.95×
27Vermont~7K0.95×
28North Carolina~100K0.93×
29Virginia~90K0.93×
30South Dakota~9K0.91×
31Montana~10K0.90×
32Washington, District of Columbia~10K0.89×
33Mississippi~30K0.87×
34Idaho~20K0.87×
35West Virginia~20K0.86×
36Hawaii~10K0.86×
37Nebraska~20K0.85×
38Tennessee~70K0.84×
39New Mexico~20K0.84×
40Oklahoma~40K0.82×
41Arkansas~30K0.81×
42Pennsylvania~100K0.80×
43Georgia~100K0.80×
44Oregon~40K0.78×
45Iowa~30K0.78×
46Nevada~30K0.72×
47Colorado~40K0.66×
48Texas~200K0.61×
49Arizona~50K0.60×
50California~300K0.57×
Fig. 06

Affinity by region

Affinity by region — Boat show, United States
0.57×1.00×4.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boat show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boat show audience
#·InterestCategoryAffinity×
01Boston WhalerCars & Mobility37.41×
02West MarineShopping31.43×
03Yachting WorldTravel & Leisure29.46×
04Outboard motorCars & Mobility27.64×
05PowerboatingCars & Mobility25.33×
06MotorboatCars & Mobility24.81×
07RostockTravel & Leisure22.02×
08Pontoon (boat)Cars & Mobility18.52×
09SailboatTravel & Leisure16.77×
10SailingSports16.60×
11WakeboardingSports13.15×
12Jet skiSports11.29×
13Fishing floatSports10.90×
14Personal water craftCars & Mobility10.77×
15WatercraftHome & Garden9.44×
16Luxury yachtTravel & Leisure8.62×
17YachtTravel & Leisure7.76×
18Fishing reelSports6.92×
19Fishing lineSports6.51×
20Fishing rodSports6.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boat show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boat show audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
Luxury OrientationPREMIUM2.04×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boat show audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
MindfulnessBALANCE0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boat show have in United States?

Boat show has an estimated audience of 4,026,152 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Boat show fans?

23.1% of Boat show fans are female, 76.9% are male, with an average age of 47.0 years.

03

Which brands do Boat show fans like most?

Boat show fans show strongest brand affinity for Motorboat (24.81×), West Marine (31.43×), and Sailing (16.6×) over the country average.

04

Where do Boat show fans live in United States?

Boat show fans in United States are most concentrated in Florida (reach ~1M), New York (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Boat show fans also like?

Beyond Boat show itself, the audience over-indexes on West Marine (31.43×), Sailing (16.6×), Wakeboarding (13.15×), and Watercraft (9.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Boat show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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