Sailboat Audience in United States
Sailboat has an estimated audience of 2,831,810 people in United States. 33.1% are female, 66.9% are male, average age 42.1. Top regions: California, Florida, Texas.
The average Sailboat fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Sailboat audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Category: Travel & Leisure · Type: Topic
Demographics of Sailboat fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 42.1 |
| Estimated audience size | 2,831,810 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 313,847 | 1.01× |
| Florida | 248,432 | 1.3× |
| Texas | 203,469 | 0.84× |
| New York | 168,647 | 1.07× |
| North Carolina | 89,923 | 1.06× |
| Pennsylvania | 82,982 | 0.87× |
| Illinois | 82,817 | 0.88× |
| Michigan | 81,439 | 1.1× |
| Washington | 79,494 | 1.4× |
| Massachusetts | 78,796 | 1.41× |
| Georgia | 77,187 | 0.88× |
| New Jersey | 74,027 | 1.03× |
| Virginia | 73,011 | 1.06× |
| Ohio | 72,335 | 0.83× |
| Maryland | 49,601 | 1.02× |
| Tennessee | 48,207 | 0.85× |
| South Carolina | 46,144 | 1.08× |
| Indiana | 45,843 | 0.89× |
| Wisconsin | 44,766 | 1.05× |
| Arizona | 42,536 | 0.74× |
| Minnesota | 42,396 | 1.04× |
| Colorado | 40,003 | 0.9× |
| Alabama | 39,452 | 1× |
| Missouri | 39,354 | 0.86× |
| Connecticut | 36,365 | 1.28× |
| Louisiana | 35,229 | 0.96× |
| Oregon | 34,499 | 1.06× |
| Utah | 28,209 | 1.11× |
| Kentucky | 28,093 | 0.79× |
| Oklahoma | 28,069 | 0.89× |
| Mississippi | 21,091 | 0.9× |
| Kansas | 19,894 | 0.89× |
| Arkansas | 19,712 | 0.84× |
| Nevada | 19,365 | 0.71× |
| Maine | 18,086 | 1.78× |
| Iowa | 18,004 | 0.77× |
| Hawaii | 17,180 | 1.41× |
| Rhode Island | 14,214 | 1.58× |
| New Hampshire | 14,056 | 1.26× |
| Idaho | 13,198 | 0.93× |
| Nebraska | 10,069 | 0.71× |
| New Mexico | 10,017 | 0.71× |
| West Virginia | 9,410 | 0.71× |
| Washington, District of Columbia | 7,896 | 0.93× |
| Alaska | 7,432 | 1.23× |
| Vermont | 7,285 | 1.47× |
| Montana | 7,136 | 0.91× |
| Delaware | 6,848 | 0.88× |
| North Dakota | 4,712 | 0.81× |
| South Dakota | 4,451 | 0.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.85 |
| Quality Awareness | PREMIUM | 3.47 |
| Career Orientation | POWER | 3.02 |
| Risk Appetite | THRILL | 2.86 |
| Sports Activity | POWER | 2.26 |
| Design Affinity | PREMIUM | 2.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 12.2% |
| Germany | 4.2% |
See Sailboat audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sailboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.