Sailboat Audience in Germany
Sailboat has an estimated audience of 527,255 people in Germany. 34.9% are female, 65.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Marina, Sailing, Sailing, Largemouth bass, Catamaran.
The average Sailboat fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Marina, Sailing, Sailing, with strongest over-indexing on Marina (9.45× the country average). Demographically, the Sailboat audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sailboat fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 39.8 |
| Estimated audience size | 527,255 |
Audience persona
The typical Sailboat fan in Germany is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Marina.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,736 | 0.89× |
| Bayern | 76,015 | 0.9× |
| Baden-Württemberg | 66,459 | 0.92× |
| Niedersachsen | 54,770 | 1.07× |
| Schleswig-Holstein | 35,648 | 1.88× |
| Hessen | 28,978 | 0.72× |
| Berlin | 22,466 | 0.95× |
| Sachsen | 21,587 | 0.83× |
| Hamburg | 18,144 | 1.52× |
| Rheinland-Pfalz | 18,024 | 0.68× |
| Mecklenburg-Vorpommern | 16,905 | 1.68× |
| Brandenburg | 16,502 | 1.01× |
| Sachsen-Anhalt | 10,726 | 0.79× |
| Thüringen | 8,704 | 0.65× |
| Bremen | 4,438 | 0.98× |
| Saarland | 3,344 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marina | 9.45× | Travel & Leisure |
| Sailing | 8.45× | Sports |
| Sailing | 9.2× | Travel & Leisure |
| Largemouth bass | 9.78× | Food & Beverages |
| Catamaran | 19.38× | Cars & Mobility |
| Tagesschau | 2.22× | Movies & TV |
| Sailing ship | 15.94× | Travel & Leisure |
| Spiegel Online | 2.34× | News |
| Motorboat | 7.09× | Cars & Mobility |
| Luxury yacht | 4.94× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Ship transport | 10.26× | Cars & Mobility |
| AutoScout24 | 2.34× | Cars & Mobility |
| Natural World | 2.35× | Fashion & Accessoires |
| Yacht | 4.86× | Travel & Leisure |
| Powerboating | 15.58× | Cars & Mobility |
| Trout | 8.06× | Pets & Animals |
| Hornbach | 2.17× | Shopping |
| 2. Bundesliga | 2.21× | Sports |
| Airbnb | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.32 |
| Travelling | THRILL | 1.72 |
| Design Affinity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.65 |
| Early Adopter Mentality | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 12.2% |
| Germany | 4.2% |
See Sailboat audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sailboat have in Germany?
Sailboat has an estimated audience of 527,255 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sailboat fans?
34.9% of Sailboat fans are female, 65.1% are male, with an average age of 39.8 years.
Which brands do Sailboat fans like most?
Sailboat fans show strongest brand affinity for Marina (9.45×), Sailing (8.45×), and Sailing (9.2×) over the country average.
Where do Sailboat fans live in Germany?
Sailboat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,736), Bayern (reach 76,015), and Baden-Württemberg (reach 66,459). These three regions account for the largest share of the active audience.
What other brands do Sailboat fans also like?
Beyond Sailboat itself, the audience over-indexes on Sailing (8.45×), Sailing (9.2×), Largemouth bass (9.78×), and Catamaran (19.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sailboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.