Powerboating Audience in Germany
Powerboating has an estimated audience of 284,693 people in Germany. 26.3% are female, 73.7% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, cake decorating shop, Hawesko, Unique Gifts, HOGAPAGE.
The average Powerboating fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, cake decorating shop, Hawesko, with strongest over-indexing on Progressive rock (3.45× the country average). Demographically, the Powerboating audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Powerboating fans
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 43.6 |
| Estimated audience size | 284,693 |
Audience persona
The typical Powerboating fan in Germany is more male, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,246 | 0.84× |
| Baden-Württemberg | 29,510 | 0.76× |
| Bayern | 26,943 | 0.59× |
| Niedersachsen | 22,932 | 0.83× |
| Hessen | 15,814 | 0.73× |
| Brandenburg | 14,548 | 1.65× |
| Rheinland-Pfalz | 10,612 | 0.74× |
| Berlin | 9,697 | 0.76× |
| Sachsen | 9,234 | 0.66× |
| Schleswig-Holstein | 9,089 | 0.89× |
| Mecklenburg-Vorpommern | 9,019 | 1.66× |
| Sachsen-Anhalt | 7,325 | 0.99× |
| Hamburg | 6,319 | 0.98× |
| Thüringen | 5,387 | 0.74× |
| Bremen | 4,669 | 1.92× |
| Saarland | 4,392 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.45× | Music & Radio |
| cake decorating shop | 61.32× | Food & Beverages |
| Hawesko | 6.79× | Food & Beverages |
| Unique Gifts | 1.78× | Shopping |
| HOGAPAGE | 9.15× | Travel & Leisure |
| Minestrone | 2.97× | Food & Beverages |
| Pillow | 1.68× | Home & Garden |
| Natural rubber | 2.59× | Cars & Mobility |
| Urban Outfitters | 1.69× | Shopping |
| Hypertext | 2.97× | Technology & Electronics |
| Christmas Gift | 1.67× | Kids & Family |
| Birthday Gifts | 1.61× | Kids & Family |
| Nationality | 2.73× | Politics & Society |
| Icon (magazine) | 2.29× | Arts & Culture |
| Jack White | 1.75× | Movies & TV |
| Corona (band) | 1.99× | Music & Radio |
| Stucco | 2.04× | Home & Garden |
| Nurse education | 1.93× | Kids & Family |
| 3D printing | 1.63× | Technology & Electronics |
| Business English | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.22 |
| Luxury Orientation | PREMIUM | 2.16 |
| Early Adopter Mentality | POWER | 2.02 |
| Sports Activity | POWER | 2.01 |
| Sustainability | BALANCE | 1.93 |
| Risk Appetite | THRILL | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| United Kingdom | 5.4% |
| Australia | 5.3% |
See Powerboating audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Powerboating have in Germany?
Powerboating has an estimated audience of 284,693 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Powerboating fans?
26.3% of Powerboating fans are female, 73.7% are male, with an average age of 43.6 years.
Which brands do Powerboating fans like most?
Powerboating fans show strongest brand affinity for Progressive rock (3.45×), cake decorating shop (61.32×), and Hawesko (6.79×) over the country average.
Where do Powerboating fans live in Germany?
Powerboating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,246), Baden-Württemberg (reach 29,510), and Bayern (reach 26,943). These three regions account for the largest share of the active audience.
What other brands do Powerboating fans also like?
Beyond Powerboating itself, the audience over-indexes on cake decorating shop (61.32×), Hawesko (6.79×), Unique Gifts (1.78×), and HOGAPAGE (9.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Powerboating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.