Rascasse Audience Intelligence

Powerboating Audience in Germany

A data profile of the people who buy, follow and care about Powerboating in Germany — modelled from more than twelve digital signal sources. Powerboating has an estimated audience of 284,693 people in Germany.

#6341among Topic in Germany#787in Cars & Mobility

The average Powerboating fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorboat, Boat show, British Airways, with strongest over-indexing on Motorboat (125.49× the country average).

Demographically, the Powerboating audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Powerboating fan in Germany is more male, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powerboating profile in Germany.

Audience size
285K
in Germany
Gender
26.3%♀
73.7% male
Age
43.6
average years
Country rank
#18017
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Powerboating fans

26.3% are female, 73.7% are male, average age 43.6.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Powerboating audience in Germany
MetricValue
Female26.3%
Male73.7%
Average age43.6
Estimated audience size284,693
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Powerboating audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4927%
50+28%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Powerboating audience comes from Germany.

Worldwide audience distribution share by country for Powerboating
CountryShare
United States38.4%
United Kingdom5.4%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powerboating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Powerboating fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.58×
02Bremen~3K1.25×
03Mecklenburg-Vorpommern~7K1.23×
04Saarland~4K1.11×
05Sachsen-Anhalt~8K1.02×
06Hamburg~6K0.98×
07Rheinland-Pfalz~10K0.95×
08Schleswig-Holstein~10K0.95×
09Thüringen~7K0.94×
10Niedersachsen~20K0.87×
11Sachsen~10K0.87×
12Berlin~10K0.87×
13Nordrhein-Westfalen~50K0.85×
14Baden-Württemberg~30K0.83×
15Hessen~20K0.81×
16Bayern~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Powerboating, Germany
0.72×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powerboating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powerboating audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility125.49×
02Boat showTravel & Leisure51.34×
03Boat racingSports44.19×
04The Ocean RaceSports21.17×
05American AirlinesTravel & Leisure20.00×
06America's CupSports20.00×
07SailboatTravel & Leisure15.58×
08British AirwaysTravel & Leisure14.94×
09Personal water craftCars & Mobility9.47×
10Amazon Web ServicesTechnology & Electronics9.09×
11Adventure parkKids & Family8.61×
12SailingSports8.37×
13WakeboardingSports6.57×
14WindsurfingSports3.85×
15Public transportCars & Mobility3.74×
16Solar energyHome & Garden3.70×
17Tour de FranceSports3.33×
18Online newspaperNews2.41×
19FRITZ!BoxTechnology & Electronics2.24×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powerboating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powerboating audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.15×
Quality AwarenessPREMIUM1.94×
Early Adopter MentalityPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powerboating audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.40×
CreativityOPEN0.61×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Powerboating have in Germany?

Powerboating has an estimated audience of 284,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Powerboating fans?

26.3% of Powerboating fans are female, 73.7% are male, with an average age of 43.6 years.

03

Which brands do Powerboating fans like most?

Powerboating fans show strongest brand affinity for Motorboat (125.49×), Boat show (51.34×), and British Airways (14.94×) over the country average.

04

Where do Powerboating fans live in Germany?

Powerboating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Powerboating fans also like?

Beyond Powerboating itself, the audience over-indexes on Boat show (51.34×), British Airways (14.94×), American Airlines (20×), and Sailing (8.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Powerboating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Powerboating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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