Rascasse Audience Intelligence

Sailing Audience in Germany

A data profile of the people who buy, follow and care about Sailing in Germany — modelled from more than twelve digital signal sources. Sailing has an estimated audience of 1,977,928 people in Germany.

#1954among Topic in Germany#297in Sports

The average Sailing fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorboat, Marca (newspaper), Borussia Dortmund, with strongest over-indexing on Motorboat (6.99× the country average).

Demographically, the Sailing audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sailing fan in Germany is more male, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sailing profile in Germany.

Audience size
2M
in Germany
Gender
32.0%♀
68.0% male
Age
40.3
average years
Country rank
#3398
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sailing fans

32.0% are female, 68.0% are male, average age 40.3.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Sailing audience in Germany
MetricValue
Female32.0%
Male68.0%
Average age40.3
Estimated audience size1,977,928
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Sailing audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Sailing audience comes from Germany.

Worldwide audience distribution share by country for Sailing
CountryShare
United States24.0%
Japan13.4%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sailing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sailing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~50K2.84×
02Hamburg~60K1.28×
03Hessen~200K1.15×
04Berlin~100K1.09×
05Schleswig-Holstein~70K0.99×
06Niedersachsen~200K0.97×
07Bayern~300K0.95×
08Baden-Württemberg~300K0.93×
09Rheinland-Pfalz~90K0.92×
10Nordrhein-Westfalen~400K0.89×
11Saarland~20K0.88×
12Mecklenburg-Vorpommern~30K0.87×
13Sachsen~80K0.81×
14Brandenburg~50K0.78×
15Thüringen~40K0.77×
16Sachsen-Anhalt~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Sailing, Germany
0.75×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sailing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sailing audience
#·InterestCategoryAffinity×
01SailGPSports12.25×
02Boat showTravel & Leisure10.35×
03Marca (newspaper)News9.78×
04Guido Maria KretschmerMovies & TV7.59×
05MotorboatCars & Mobility6.99×
06Luxury yachtTravel & Leisure4.37×
07WakeboardingSports3.60×
081. FSV Mainz 05Sports3.58×
09IHF World Men's Handball ChampionshipSports2.24×
10CHECK24Business & Career1.87×
11Müller (company)Food & Beverages1.74×
122. BundesligaSports1.73×
13SV Werder BremenSports1.71×
14Borussia DortmundSports1.70×
15SportschauSports1.69×
16Real Madrid C.F.Sports1.69×
17ImmoScout24Home & Garden1.60×
18Lieferando.deFood & Beverages1.53×
19FIFA World CupSports1.52×
20UEFA Champions LeagueSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sailing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sailing audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.83×
SustainabilityBALANCE1.41×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sailing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Price SensitivityPREMIUM0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sailing have in Germany?

Sailing has an estimated audience of 1,977,928 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sailing fans?

32.0% of Sailing fans are female, 68.0% are male, with an average age of 40.3 years.

03

Which brands do Sailing fans like most?

Sailing fans show strongest brand affinity for Motorboat (6.99×), Marca (newspaper) (9.78×), and Borussia Dortmund (1.7×) over the country average.

04

Where do Sailing fans live in Germany?

Sailing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sailing fans also like?

Beyond Sailing itself, the audience over-indexes on Marca (newspaper) (9.78×), Borussia Dortmund (1.7×), Luxury yacht (4.37×), and FIFA World Cup (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Sailing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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