Rascasse Audience Intelligence

Marca (newspaper) Audience in Germany

A data profile of the people who buy, follow and care about Marca (newspaper) in Germany — modelled from more than twelve digital signal sources. Marca (newspaper) has an estimated audience of 825,481 people in Germany.

#43among Newspaper in Germany#270among Website / Newspaper / Magazine in Germany#89in News

The average Marca (newspaper) fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marca (newspaper) profile in Germany.

Audience size
825K
in Germany
Gender
32.7%♀
67.3% male
Age
36.7
average years
Country rank
#7672
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Marca (newspaper)

32.7% are female, 67.3% are male, average age 36.7.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Marca (newspaper) audience in Germany
MetricValue
Female32.7%
Male67.3%
Average age36.7
Estimated audience size825,481
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Marca (newspaper) audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Marca (newspaper) audience comes from Germany.

Worldwide audience distribution share by country for Marca (newspaper)
CountryShare
Spain25.0%
Mexico4.6%
France4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marca (newspaper) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marca (newspaper) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.82×
02Berlin~60K1.69×
03Baden-Württemberg~200K1.67×
04Nordrhein-Westfalen~300K1.57×
05Hamburg~30K1.40×
06Bayern~200K1.20×
07Rheinland-Pfalz~40K1.07×
08Bremen~7K1.04×
09Niedersachsen~80K1.02×
10Schleswig-Holstein~20K0.68×
11Saarland~7K0.68×
12Brandenburg~10K0.60×
13Sachsen~20K0.47×
14Mecklenburg-Vorpommern~7K0.45×
15Thüringen~9K0.42×
16Sachsen-Anhalt~8K0.37×
Fig. 06

Affinity by region

Affinity by region — Marca (newspaper), Germany
0.37×1.00×1.82×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Marca (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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