Rascasse Audience Intelligence

Boat show Audience in Germany

A data profile of the people who buy, follow and care about Boat show in Germany — modelled from more than twelve digital signal sources. Boat show has an estimated audience of 415,363 people in Germany.

#214among Touchpoint in Germany#1073in Travel & Leisure

The average Boat show fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dockers, Sailing, Motorboat, with strongest over-indexing on Dockers (235.74× the country average).

Demographically, the Boat show audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boat show fan in Germany is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Dockers.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boat show profile in Germany.

Audience size
415K
in Germany
Gender
32.5%♀
67.5% male
Age
40.6
average years
Country rank
#13582
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boat show fans

32.5% are female, 67.5% are male, average age 40.6.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Boat show audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age40.6
Estimated audience size415,363
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Boat show audience in Germany
Age bracketShare%
16-1920%
20-2914%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Boat show audience comes from Germany.

Worldwide audience distribution share by country for Boat show
CountryShare
United States34.4%
Italy7.4%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boat show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boat show fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.44×
02Brandenburg~20K1.27×
03Sachsen-Anhalt~10K1.26×
04Bremen~4K1.19×
05Saarland~5K1.02×
06Hamburg~9K0.99×
07Schleswig-Holstein~10K0.97×
08Berlin~20K0.96×
09Thüringen~10K0.95×
10Nordrhein-Westfalen~80K0.91×
11Sachsen~20K0.88×
12Niedersachsen~30K0.87×
13Rheinland-Pfalz~20K0.83×
14Hessen~20K0.78×
15Baden-Württemberg~40K0.73×
16Bayern~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Boat show, Germany
0.72×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boat show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boat show audience
#·InterestCategoryAffinity×
01DockersFashion & Accessoires235.74×
02Boot DüsseldorfTravel & Leisure123.38×
03Technical divingTopic102.67×
04FinswimmingSports92.12×
05Recreational dive sitesTravel & Leisure57.91×
06Scuba setTopic56.17×
07Diving equipmentSports54.94×
08PowerboatingCars & Mobility51.34×
09SailMusic & Radio47.11×
10SailingSports43.75×
11Dive centerTravel & Leisure41.91×
12Sailing shipTravel & Leisure36.11×
13MotorboatCars & Mobility35.51×
14SailboatTravel & Leisure32.10×
15WakesurfingSports27.56×
16WaterskiingSports22.71×
17WakeboardingSports13.08×
18RV parkCars & Mobility12.85×
19MarinaTravel & Leisure12.12×
20YachtTravel & Leisure9.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boat show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boat show audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.36×
MindfulnessBALANCE3.37×
Quality AwarenessPREMIUM2.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boat show audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Price SensitivityPREMIUM0.81×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boat show have in Germany?

Boat show has an estimated audience of 415,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boat show fans?

32.5% of Boat show fans are female, 67.5% are male, with an average age of 40.6 years.

03

Which brands do Boat show fans like most?

Boat show fans show strongest brand affinity for Dockers (235.74×), Sailing (43.75×), and Motorboat (35.51×) over the country average.

04

Where do Boat show fans live in Germany?

Boat show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boat show fans also like?

Beyond Boat show itself, the audience over-indexes on Sailing (43.75×), Motorboat (35.51×), Technical diving (102.67×), and Boot Düsseldorf (123.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Boat show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boat show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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