Boat show Audience in Germany
Boat show has an estimated audience of 415,363 people in Germany. 32.5% are female, 67.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dockers, Sailing, Motorboat, Technical diving, Finswimming.
The average Boat show fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dockers, Sailing, Motorboat, with strongest over-indexing on Dockers (235.74× the country average). Demographically, the Boat show audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Boat show fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 40.6 |
| Estimated audience size | 415,363 |
Audience persona
The typical Boat show fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Dockers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,554 | 0.81× |
| Bayern | 41,529 | 0.62× |
| Baden-Württemberg | 34,296 | 0.61× |
| Niedersachsen | 33,417 | 0.83× |
| Hessen | 20,351 | 0.64× |
| Brandenburg | 19,384 | 1.5× |
| Berlin | 18,011 | 0.97× |
| Sachsen-Anhalt | 18,002 | 1.67× |
| Sachsen | 15,647 | 0.77× |
| Mecklenburg-Vorpommern | 15,600 | 1.97× |
| Schleswig-Holstein | 13,883 | 0.93× |
| Rheinland-Pfalz | 10,131 | 0.49× |
| Hamburg | 9,707 | 1.03× |
| Thüringen | 8,450 | 0.8× |
| Bremen | 4,997 | 1.41× |
| Saarland | 4,861 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dockers | 235.74× | Fashion & Accessoires |
| Sailing | 43.75× | Sports |
| Motorboat | 35.51× | Cars & Mobility |
| Technical diving | 102.67× | |
| Finswimming | 92.12× | Sports |
| Boot Düsseldorf | 123.38× | Travel & Leisure |
| Diving equipment | 54.94× | Sports |
| Wakesurfing | 27.56× | Sports |
| Recreational dive sites | 57.91× | Travel & Leisure |
| RV park | 12.85× | Cars & Mobility |
| Scuba set | 56.17× | |
| Powerboating | 51.34× | Cars & Mobility |
| Sailing ship | 36.11× | Travel & Leisure |
| Sailboat | 32.1× | Travel & Leisure |
| Dive center | 41.91× | Travel & Leisure |
| Wakeboarding | 13.08× | Sports |
| Sail | 47.11× | Music & Radio |
| Yacht | 9.85× | Travel & Leisure |
| Waterskiing | 22.71× | Sports |
| Marina | 12.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.03 |
| Risk Appetite | THRILL | 1.99 |
| Travelling | THRILL | 1.96 |
| Patriotism | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.66 |
| Pet Ownership | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Italy | 7.4% |
| United Kingdom | 5.5% |
See Boat show audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Boat show have in Germany?
Boat show has an estimated audience of 415,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boat show fans?
32.5% of Boat show fans are female, 67.5% are male, with an average age of 40.6 years.
Which brands do Boat show fans like most?
Boat show fans show strongest brand affinity for Dockers (235.74×), Sailing (43.75×), and Motorboat (35.51×) over the country average.
Where do Boat show fans live in Germany?
Boat show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,554), Bayern (reach 41,529), and Baden-Württemberg (reach 34,296). These three regions account for the largest share of the active audience.
What other brands do Boat show fans also like?
Beyond Boat show itself, the audience over-indexes on Sailing (43.75×), Motorboat (35.51×), Technical diving (102.67×), and Finswimming (92.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boat show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.