Sailing ship Audience in Germany
Sailing ship has an estimated audience of 435,845 people in Germany. 33.2% are female, 66.8% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boat show, Motorboat, America's Cup, Livemusic, Real property.
The average Sailing ship fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boat show, Motorboat, America's Cup, with strongest over-indexing on Boat show (43.72× the country average). Demographically, the Sailing ship audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sailing ship fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 42.1 |
| Estimated audience size | 435,845 |
Audience persona
The typical Sailing ship fan in Germany is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Boat show.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,399 | 0.9× |
| Bayern | 76,546 | 1.09× |
| Baden-Württemberg | 58,457 | 0.98× |
| Niedersachsen | 44,747 | 1.06× |
| Hessen | 28,921 | 0.87× |
| Rheinland-Pfalz | 24,391 | 1.12× |
| Schleswig-Holstein | 20,507 | 1.31× |
| Berlin | 15,192 | 0.78× |
| Sachsen | 14,108 | 0.66× |
| Mecklenburg-Vorpommern | 12,904 | 1.55× |
| Thüringen | 12,374 | 1.11× |
| Brandenburg | 11,706 | 0.87× |
| Hamburg | 11,246 | 1.14× |
| Sachsen-Anhalt | 8,984 | 0.8× |
| Saarland | 3,953 | 0.74× |
| Bremen | 3,829 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boat show | 43.72× | Travel & Leisure |
| Motorboat | 16.93× | Cars & Mobility |
| America's Cup | 39.39× | Sports |
| Livemusic | 3.95× | Music & Radio |
| Real property | 5.16× | Home & Garden |
| Tagesschau | 2.16× | Movies & TV |
| Holstein Kiel | 5.91× | Sports |
| Sailboat | 13.2× | Travel & Leisure |
| Pets | 1.83× | Pets & Animals |
| Carport | 9.36× | Home & Garden |
| Truck camper | 7.2× | Cars & Mobility |
| Ski resort | 3.56× | Travel & Leisure |
| Automobiles | 1.79× | Cars & Mobility |
| Western Union | 3.54× | Business & Career |
| Spiegel Online | 1.83× | News |
| Modern architecture | 2.92× | Arts & Culture |
| Italo disco | 6.8× | Music & Radio |
| Airbnb | 1.86× | Travel & Leisure |
| Rembrandt | 10.95× | Arts & Culture |
| Transfermarkt | 2.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.01 |
| Travelling | THRILL | 1.87 |
| Patriotism | CONSERVATISM | 1.66 |
| Early Adopter Mentality | POWER | 1.6 |
| DIY Mentality | THRILL | 1.58 |
| Sustainability | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.7% |
| South Korea | 6.2% |
See Sailing ship audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sailing ship have in Germany?
Sailing ship has an estimated audience of 435,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sailing ship fans?
33.2% of Sailing ship fans are female, 66.8% are male, with an average age of 42.1 years.
Which brands do Sailing ship fans like most?
Sailing ship fans show strongest brand affinity for Boat show (43.72×), Motorboat (16.93×), and America's Cup (39.39×) over the country average.
Where do Sailing ship fans live in Germany?
Sailing ship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,399), Bayern (reach 76,546), and Baden-Württemberg (reach 58,457). These three regions account for the largest share of the active audience.
What other brands do Sailing ship fans also like?
Beyond Sailing ship itself, the audience over-indexes on Motorboat (16.93×), America's Cup (39.39×), Livemusic (3.95×), and Real property (5.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sailing ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.