Rascasse Audience Intelligence

Sailing ship Audience in Germany

A data profile of the people who buy, follow and care about Sailing ship in Germany — modelled from more than twelve digital signal sources. Sailing ship has an estimated audience of 435,845 people in Germany.

The average Sailing ship fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorboat, Boat show, America's Cup, with strongest over-indexing on Motorboat (19.56× the country average).

Demographically, the Sailing ship audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sailing ship fan in Germany is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sailing ship profile in Germany.

Audience size
436K
in Germany
Gender
33.2%
66.8% male
Age
42.1
average years
Country rank
#13084
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sailing ship fans

33.2% are female, 66.8% are male, average age 42.1.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Sailing ship audience in Germany
MetricValue
Female33.2%
Male66.8%
Average age42.1
Estimated audience size435,845
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Sailing ship audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4928%
50+22%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Sailing ship audience comes from Germany.

Worldwide audience distribution share by country for Sailing ship
CountryShare
United States16.4%
Italy6.7%
South Korea6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sailing ship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sailing ship fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.47×
02Schleswig-Holstein~20K1.28×
03Bremen~4K1.13×
04Hamburg~10K1.12×
05Rheinland-Pfalz~20K1.08×
06Thüringen~10K1.07×
07Niedersachsen~40K1.06×
08Bayern~70K1.01×
09Baden-Württemberg~60K0.93×
10Sachsen-Anhalt~10K0.91×
11Nordrhein-Westfalen~90K0.90×
12Brandenburg~10K0.89×
13Saarland~5K0.85×
14Hessen~30K0.84×
15Sachsen~20K0.82×
16Berlin~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Sailing ship, Germany
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sailing ship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sailing ship audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure36.11×
02America's CupSports35.21×
03MotorboatCars & Mobility19.56×
04SailboatTravel & Leisure15.94×
05SailGPSports15.59×
06RembrandtArts & Culture9.79×
07CarportHome & Garden9.59×
08Jet skiSports8.97×
09Adriatic SeaTravel & Leisure7.91×
10Truck camperCars & Mobility7.24×
11Adventure parkKids & Family6.08×
12Non-alcoholic beverageFood & Beverages5.33×
13Holstein KielSports4.47×
14Wood carvingHome & Garden4.21×
15Public transportCars & Mobility3.03×
16Extreme sportSports2.69×
17FocusNews2.38×
18TagesschauMovies & TV2.35×
19TransfermarktSports1.97×
20HornbachShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sailing ship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sailing ship audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.41×
Community OrientationOPEN1.85×
Risk AppetiteTHRILL1.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sailing ship audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
CreativityOPEN0.72×
Social Media UsageJOY0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sailing ship have in Germany?

Sailing ship has an estimated audience of 435,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sailing ship fans?

33.2% of Sailing ship fans are female, 66.8% are male, with an average age of 42.1 years.

03

Which brands do Sailing ship fans like most?

Sailing ship fans show strongest brand affinity for Motorboat (19.56×), Boat show (36.11×), and America's Cup (35.21×) over the country average.

04

Where do Sailing ship fans live in Germany?

Sailing ship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sailing ship fans also like?

Beyond Sailing ship itself, the audience over-indexes on Boat show (36.11×), America's Cup (35.21×), Sailboat (15.94×), and Tagesschau (2.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sailing ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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