Sailing ship Audience in United States

Sailing ship has an estimated audience of 1,710,537 people in United States. 33.5% are female, 66.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Christina Hendricks, FlightAware, Kia Sportage, Houston Astros.

The average Sailing ship fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Christina Hendricks, FlightAware, with strongest over-indexing on Enterprise Rent-A-Car (7.47× the country average). Demographically, the Sailing ship audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sailing ship fans

Demographic split for Sailing ship audience in United States
MetricValue
Female33.5%
Male66.5%
Average age42.6
Estimated audience size1,710,537

Audience persona

The typical Sailing ship fan in United States is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Sailing ship in United States
RegionReachAffinity
California199,3301.06×
Texas140,2040.95×
Florida106,8930.92×
New York88,8160.93×
Pennsylvania58,0831.01×
Washington50,6921.48×
North Carolina49,7280.97×
Georgia47,2520.9×
Illinois46,8810.82×
Ohio46,1960.88×
Virginia45,5301.09×
Michigan44,5381×
New Jersey34,6470.8×
Massachusetts34,4381.02×
Arizona34,3290.98×
Colorado30,5081.13×
Tennessee29,5000.86×
Indiana27,8630.89×
Oregon27,6611.41×
Missouri26,7670.97×
Maryland26,2370.89×
Wisconsin25,3440.98×
Minnesota24,4851×
Utah22,1491.45×
South Carolina21,2170.82×
Louisiana20,4310.93×
Alabama19,2620.81×
Kentucky19,1440.89×
Connecticut17,0460.99×
Oklahoma15,8690.84×
Nevada14,5930.88×
Kansas13,0290.97×
Arkansas12,8240.91×
Iowa11,7300.83×
Idaho11,6791.36×
Mississippi10,6060.75×
Maine8,5091.39×
New Mexico8,1990.96×
West Virginia7,7830.98×
Hawaii7,7241.05×
Nebraska7,6530.89×
New Hampshire7,6151.13×
Montana5,5011.16×
Rhode Island5,4181×
Delaware4,3320.92×
Washington, District of Columbia4,2540.83×
Alaska4,1261.13×
South Dakota3,5500.9×
Vermont3,4261.14×
North Dakota3,2530.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailing ship audience
BrandAffinityCategory
Enterprise Rent-A-Car7.47×Cars & Mobility
Christina Hendricks19.49×Movies & TV
FlightAware8.96×Travel & Leisure
Kia Sportage16.15×Cars & Mobility
Houston Astros6.51×Sports
Google Maps2.95×Internet & Social Media
Motorboat6.88×Cars & Mobility
Christoph Waltz12.77×Movies & TV
Lewis Hamilton8.5×Sports
Capital One2.57×Business & Career
AutoZone2.53×Cars & Mobility
Wizz Air26.89×Travel & Leisure
Los Angeles Dodgers4.06×Sports
Indeed.com2.33×Business & Career
Boat show8.16×Travel & Leisure
Alamo Rent a Car10.08×Cars & Mobility
Flight simulator9.82×Games
Planet Fitness1.93×Sports
Jet ski5.72×Sports
Google Flights2.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailing ship audience
TraitClusterScore
Career OrientationPOWER3.7
PatriotismCONSERVATISM2.82
Risk AppetiteTHRILL2.16
Luxury OrientationPREMIUM2.07
TravellingTHRILL1.77
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Sailing ship
CountryShare
United States16.4%
Italy6.7%
South Korea6.2%

See Sailing ship audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sailing ship have in United States?

Sailing ship has an estimated audience of 1,710,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Sailing ship fans?

33.5% of Sailing ship fans are female, 66.5% are male, with an average age of 42.6 years.

Which brands do Sailing ship fans like most?

Sailing ship fans show strongest brand affinity for Enterprise Rent-A-Car (7.47×), Christina Hendricks (19.49×), and FlightAware (8.96×) over the country average.

Where do Sailing ship fans live in United States?

Sailing ship fans in United States are most concentrated in California (reach 199,330), Texas (reach 140,204), and Florida (reach 106,893). These three regions account for the largest share of the active audience.

What other brands do Sailing ship fans also like?

Beyond Sailing ship itself, the audience over-indexes on Christina Hendricks (19.49×), FlightAware (8.96×), Kia Sportage (16.15×), and Houston Astros (6.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailing ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.