SailGP Audience in United States

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SailGP has an estimated audience of 672,290 people in United States. 40.9% are female, 59.1% are male, average age 41.1. Top regions: California, New York, Florida. Top brand affinities: America's Cup, Bwin, Sailing, Mike Sexton, Société Nautique de Genève.

The average SailGP fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include America's Cup, Bwin, Sailing, with strongest over-indexing on America's Cup (452.94× the country average). Demographically, the SailGP audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Sailing

Demographics of SailGP fans

Demographic split for SailGP audience in United States
MetricValue
Female40.9%
Male59.1%
Average age41.1
Estimated audience size672,290

Audience persona

The typical SailGP fan in United States is more male, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for America's Cup.

Top regions in United States

Top regions ranked by reach for SailGP in United States
RegionReachAffinity
California249,2633.37×
New York112,1252.98×
Florida43,8770.96×
Texas32,7060.57×
New Jersey31,0301.81×
Massachusetts26,1201.97×
Washington20,5751.53×
Illinois18,2480.81×
Michigan15,3390.87×
North Carolina14,6890.73×
Pennsylvania14,1360.62×
Connecticut13,6772.03×
Virginia13,6680.83×
Ohio12,5030.6×
Colorado12,2491.16×
Georgia11,6250.56×
Maryland11,0120.95×
Oregon8,2851.08×
Rhode Island8,0563.76×
Wisconsin7,6030.75×
Arizona7,3220.53×
Minnesota7,2980.76×
Tennessee6,8910.51×
South Carolina6,6700.66×
Indiana6,2180.51×
Nevada6,0640.93×
Missouri5,3710.5×
Hawaii4,9211.7×
Utah4,3320.72×
Maine4,0021.66×
Louisiana3,9180.45×
Kansas3,5840.68×
Washington, District of Columbia3,5561.76×
Kentucky3,4540.41×
Alabama3,4040.36×
Idaho3,3040.98×
Oklahoma3,2540.44×
Iowa2,9240.53×
New Hampshire2,8481.08×
Vermont2,0401.73×
Arkansas1,8920.34×
New Mexico1,8010.53×
Montana1,7410.93×
Mississippi1,5420.28×
Nebraska1,4190.42×
West Virginia1,3340.43×
Delaware1,1660.63×
Alaska1,1500.8×
South Dakota8850.57×
Wyoming7360.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SailGP audience
BrandAffinityCategory
America's Cup452.94×Sports
Bwin771.43×Games
Sailing56.88×Sports
Mike Sexton756.87×Sports
Société Nautique de Genève238.77×Travel & Leisure
North Sails278.85×Fashion & Accessoires
Golden Gate Yacht Club229.1×Travel & Leisure
The Ocean Race792.04×Sports
Oracle Team USA281.27×Sports
Yachting World61.54×Travel & Leisure
West Marine27.15×Shopping
Yacht racing60.02×Sports
Motorboat13.57×Cars & Mobility
SAIL Magazine128.41×Travel & Leisure
Musto (company)122.54×Fashion & Accessoires
Vestas52.21×Business & Career
Sailing ship24.7×Travel & Leisure
Regatta31.71×Sports
Sailing yacht49.5×Cars & Mobility
Yacht7.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SailGP audience
TraitClusterScore
Career OrientationPOWER3.19
Luxury OrientationPREMIUM2.25
Risk AppetiteTHRILL2.19
Quality AwarenessPREMIUM1.91
SustainabilityBALANCE1.75
Sports ActivityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for SailGP
CountryShare
United Kingdom14.2%
Australia13.7%
France13.6%

See SailGP audiences in other countries

More Sailing audiences in United States

Frequently asked questions

How many fans does SailGP have in United States?

SailGP has an estimated audience of 672,290 people in United States, concentrated in California and New York.

What is the gender split and age of SailGP fans?

40.9% of SailGP fans are female, 59.1% are male, with an average age of 41.1 years.

Which brands do SailGP fans like most?

SailGP fans show strongest brand affinity for America's Cup (452.94×), Bwin (771.43×), and Sailing (56.88×) over the country average.

Where do SailGP fans live in United States?

SailGP fans in United States are most concentrated in California (reach 249,263), New York (reach 112,125), and Florida (reach 43,877). These three regions account for the largest share of the active audience.

What other brands do SailGP fans also like?

Beyond SailGP itself, the audience over-indexes on Bwin (771.43×), Sailing (56.88×), Mike Sexton (756.87×), and Société Nautique de Genève (238.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SailGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.