Rascasse Audience Intelligence

SailGP Audience in United States

A data profile of the people who buy, follow and care about SailGP in United States — modelled from more than twelve digital signal sources. SailGP has an estimated audience of 682,013 people in United States.

#1among Sailing in United States#356among Event in United States#2889in Sports

The average SailGP fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include America's Cup, Bwin, Sailing, with strongest over-indexing on America's Cup (452.94× the country average).

Demographically, the SailGP audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SailGP fan in United States is more male, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for America's Cup.

Category: Sports · Type: Event · Subtype: Sailing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SailGP profile in United States.

Audience size
682K
in United States
Gender
34.6%♀
65.4% male
Age
41.3
average years
Country rank
#30389
Event in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SailGP fans

34.6% are female, 65.4% are male, average age 41.3.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for SailGP audience in United States
MetricValue
Female34.6%
Male65.4%
Average age41.3
Estimated audience size682,013
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the SailGP audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4924%
50+24%
Fig. 04

Worldwide distribution

10.8%

of the worldwide SailGP audience comes from United States.

Worldwide audience distribution share by country for SailGP
CountryShare
Australia15.3%
France13.0%
United Kingdom12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SailGP audience in United States is strongest.

Fig. 05

Top regions by affinity

SailGP fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~8K3.48×
02New York~100K2.99×
03California~200K2.64×
04Massachusetts~20K1.85×
05Connecticut~10K1.84×
06Washington~20K1.62×
07New Jersey~30K1.59×
08Maine~4K1.58×
09Washington, District of Columbia~3K1.45×
10Vermont~2K1.45×
11Hawaii~4K1.40×
12New Hampshire~3K1.11×
13Colorado~10K1.07×
14Florida~50K0.99×
15Maryland~10K0.99×
16Oregon~8K0.99×
17Montana~2K0.99×
18Nevada~6K0.97×
19Alaska~1K0.96×
20Idaho~3K0.94×
21North Dakota~1K0.90×
22Delaware~2K0.89×
23South Dakota~1K0.89×
24Michigan~20K0.87×
25Virginia~10K0.87×
26Illinois~20K0.85×
27Minnesota~8K0.83×
28West Virginia~3K0.83×
29Kansas~4K0.82×
30Wisconsin~8K0.81×
31Utah~5K0.81×
32New Mexico~3K0.81×
33North Carolina~20K0.79×
34South Carolina~8K0.79×
35Mississippi~4K0.79×
36Nebraska~3K0.79×
37Arkansas~4K0.76×
38Iowa~4K0.76×
39Oklahoma~5K0.72×
40Louisiana~6K0.71×
41Ohio~10K0.70×
42Pennsylvania~20K0.69×
43Arizona~10K0.69×
44Missouri~8K0.69×
45Kentucky~6K0.69×
46Indiana~9K0.68×
47Alabama~6K0.68×
48Tennessee~9K0.67×
49Georgia~10K0.65×
50Texas~30K0.58×
Fig. 06

Affinity by region

Affinity by region — SailGP, United States
0.58×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SailGP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SailGP audience
#·InterestCategoryAffinity×
01The Ocean RaceSports792.04×
02BwinGames771.43×
03Mike SextonSports756.87×
04America's CupSports452.94×
05Oracle Team USASports281.27×
06North SailsFashion & Accessoires278.85×
07Société Nautique de GenèveTravel & Leisure238.77×
08Golden Gate Yacht ClubTravel & Leisure229.10×
09SAIL MagazineTravel & Leisure128.41×
10Musto (company)Fashion & Accessoires122.54×
11Yachting WorldTravel & Leisure61.54×
12Yacht racingSports60.02×
13SailingSports56.88×
14VestasBusiness & Career52.21×
15Sailing yachtCars & Mobility49.50×
16RegattaSports31.71×
17West MarineShopping27.15×
18Sailing shipTravel & Leisure24.70×
19MotorboatCars & Mobility13.57×
20YachtTravel & Leisure7.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SailGP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SailGP audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.24×
PatriotismCONSERVATISM2.04×
Community OrientationOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SailGP audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Family OrientationCONSERVATISM0.82×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SailGP have in United States?

SailGP has an estimated audience of 682,013 people in United States, concentrated in California and New York.

02

What is the gender split and age of SailGP fans?

34.6% of SailGP fans are female, 65.4% are male, with an average age of 41.3 years.

03

Which brands do SailGP fans like most?

SailGP fans show strongest brand affinity for America's Cup (452.94×), Bwin (771.43×), and Sailing (56.88×) over the country average.

04

Where do SailGP fans live in United States?

SailGP fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do SailGP fans also like?

Beyond SailGP itself, the audience over-indexes on Bwin (771.43×), Sailing (56.88×), Mike Sexton (756.87×), and Société Nautique de Genève (238.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sailing audiences in United States

See SailGP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SailGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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