Sailing yacht Audience in United States

Sailing yacht logo

Sailing yacht has an estimated audience of 332,475 people in United States. 38.9% are female, 61.1% are male, average age 37.3. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Electrolyte, Mathcore, Urban Outfitters, Google Home.

The average Sailing yacht fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Electrolyte, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sailing yacht audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Sailing yacht fans

Demographic split for Sailing yacht audience in United States
MetricValue
Female38.9%
Male61.1%
Average age37.3
Estimated audience size332,475

Audience persona

The typical Sailing yacht fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sailing yacht in United States
RegionReachAffinity
California37,7671.03×
Florida30,7951.37×
Texas23,7630.83×
New York21,0531.13×
North Carolina10,0621.01×
Illinois9,5150.86×
Pennsylvania9,4610.85×
Georgia9,1530.89×
Michigan8,7081×
Massachusetts8,6291.32×
Virginia8,5801.06×
New Jersey8,5171.01×
Washington8,1391.22×
Ohio7,8060.76×
Maryland5,9261.04×
Arizona5,8070.86×
Colorado5,8041.11×
South Carolina5,4611.09×
Tennessee5,0680.76×
Indiana4,7830.79×
Missouri4,6320.86×
Connecticut4,3271.3×
Wisconsin4,2210.84×
Oregon4,1401.09×
Louisiana4,0420.94×
Minnesota3,9180.82×
Kentucky3,8870.93×
Alabama3,8270.82×
Utah3,0481.02×
Oklahoma2,9960.81×
Nevada2,5370.79×
Kansas2,3910.91×
Maine2,0071.68×
Mississippi1,9590.72×
Iowa1,7590.64×
Arkansas1,7410.64×
Hawaii1,7121.2×
Rhode Island1,6471.56×
New Hampshire1,5461.18×
Idaho1,4940.9×
Washington, District of Columbia1,3651.37×
Nebraska1,2010.72×
New Mexico1,1940.72×
West Virginia1,1000.71×
Alaska1,0981.54×
Vermont8611.47×
Montana8440.92×
South Dakota7220.94×
Delaware6920.75×
North Dakota6490.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailing yacht audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Electrolyte14.72×Health
Mathcore18.06×Music & Radio
Urban Outfitters3.59×Shopping
Google Home11.64×Technology & Electronics
Embroidery Library26.14×Home & Garden
Product design3.03×Business & Career
Stamp collecting6.65×Home & Garden
Pro-Ject4.85×Music & Radio
Cachorro5.79×Pets & Animals
The Historian16.48×Literature
Historic site4.45×Arts & Culture
UK garage5.7×Music & Radio
Minnesota1.78×Travel & Leisure
Elsword15.84×Games
3D printing2.36×Technology & Electronics
Kona Grill9.73×Food & Beverages
Voter registration4.24×Politics & Society
Academy Award for Best Original Score15.43×Movies & TV
Unique Gifts1.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailing yacht audience
TraitClusterScore
Risk AppetiteTHRILL2.81
Pet OwnershipJOY2.72
LGBTQ+ IdentityOPEN2.63
Community OrientationOPEN2.62
Design AffinityPREMIUM2.45
PatriotismCONSERVATISM2.29

Worldwide distribution

Worldwide audience distribution share by country for Sailing yacht
CountryShare
United States18.7%
Italy18.5%
Germany6.6%

See Sailing yacht audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Sailing yacht have in United States?

Sailing yacht has an estimated audience of 332,475 people in United States, concentrated in California and Florida.

What is the gender split and age of Sailing yacht fans?

38.9% of Sailing yacht fans are female, 61.1% are male, with an average age of 37.3 years.

Which brands do Sailing yacht fans like most?

Sailing yacht fans show strongest brand affinity for Keene, New Hampshire (675×), Electrolyte (14.72×), and Mathcore (18.06×) over the country average.

Where do Sailing yacht fans live in United States?

Sailing yacht fans in United States are most concentrated in California (reach 37,767), Florida (reach 30,795), and Texas (reach 23,763). These three regions account for the largest share of the active audience.

What other brands do Sailing yacht fans also like?

Beyond Sailing yacht itself, the audience over-indexes on Electrolyte (14.72×), Mathcore (18.06×), Urban Outfitters (3.59×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailing yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.