Sailing yacht Audience in United States

Sailing yacht has an estimated audience of 332,475 people in United States. 38.9% are female, 61.1% are male, average age 37.3. Top regions: California, Florida, Texas. Top brand affinities: Finnair, AccuWeather, Motorboat, StubHub, DocuSign.

The average Sailing yacht fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, AccuWeather, Motorboat, with strongest over-indexing on Finnair (675× the country average). Demographically, the Sailing yacht audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Sailing yacht fans

Demographic split for Sailing yacht audience in United States
MetricValue
Female38.9%
Male61.1%
Average age37.3
Estimated audience size332,475

Audience persona

The typical Sailing yacht fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Sailing yacht in United States
RegionReachAffinity
California37,7671.03×
Florida30,7951.37×
Texas23,7630.83×
New York21,0531.13×
North Carolina10,0621.01×
Illinois9,5150.86×
Pennsylvania9,4610.85×
Georgia9,1530.89×
Michigan8,7081×
Massachusetts8,6291.32×
Virginia8,5801.06×
New Jersey8,5171.01×
Washington8,1391.22×
Ohio7,8060.76×
Maryland5,9261.04×
Arizona5,8070.86×
Colorado5,8041.11×
South Carolina5,4611.09×
Tennessee5,0680.76×
Indiana4,7830.79×
Missouri4,6320.86×
Connecticut4,3271.3×
Wisconsin4,2210.84×
Oregon4,1401.09×
Louisiana4,0420.94×
Minnesota3,9180.82×
Kentucky3,8870.93×
Alabama3,8270.82×
Utah3,0481.02×
Oklahoma2,9960.81×
Nevada2,5370.79×
Kansas2,3910.91×
Maine2,0071.68×
Mississippi1,9590.72×
Iowa1,7590.64×
Arkansas1,7410.64×
Hawaii1,7121.2×
Rhode Island1,6471.56×
New Hampshire1,5461.18×
Idaho1,4940.9×
Washington, District of Columbia1,3651.37×
Nebraska1,2010.72×
New Mexico1,1940.72×
West Virginia1,1000.71×
Alaska1,0981.54×
Vermont8611.47×
Montana8440.92×
South Dakota7220.94×
Delaware6920.75×
North Dakota6490.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailing yacht audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Motorboat17.55×Cars & Mobility
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Boat show16.67×Travel & Leisure
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailing yacht audience
TraitClusterScore
Risk AppetiteTHRILL2.81
Pet OwnershipJOY2.72
LGBTQ+ IdentityOPEN2.63
Community OrientationOPEN2.62
Design AffinityPREMIUM2.45
PatriotismCONSERVATISM2.29

Worldwide distribution

Worldwide audience distribution share by country for Sailing yacht
CountryShare
United States18.7%
Italy18.5%
Germany6.6%

See Sailing yacht audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Sailing yacht have in United States?

Sailing yacht has an estimated audience of 332,475 people in United States, concentrated in California and Florida.

What is the gender split and age of Sailing yacht fans?

38.9% of Sailing yacht fans are female, 61.1% are male, with an average age of 37.3 years.

Which brands do Sailing yacht fans like most?

Sailing yacht fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Motorboat (17.55×) over the country average.

Where do Sailing yacht fans live in United States?

Sailing yacht fans in United States are most concentrated in California (reach 37,767), Florida (reach 30,795), and Texas (reach 23,763). These three regions account for the largest share of the active audience.

What other brands do Sailing yacht fans also like?

Beyond Sailing yacht itself, the audience over-indexes on AccuWeather (15.97×), Motorboat (17.55×), StubHub (15.69×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailing yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.