Rascasse Audience Intelligence

America's Cup Audience in United States

A data profile of the people who buy, follow and care about America's Cup in United States — modelled from more than twelve digital signal sources. America's Cup has an estimated audience of 414,595 people in United States.

#2among Sailing in United States#507among Event in United States#4046in Sports

The average America's Cup fan in United States is 44.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sailing, Société Nautique de Genève, Golden Gate Yacht Club, with strongest over-indexing on Sailing (56.88× the country average).

Demographically, the America's Cup audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical America's Cup fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Sailing.

Category: Sports · Type: Event · Subtype: Sailing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the America's Cup profile in United States.

Audience size
415K
in United States
Gender
25.6%♀
74.4% male
Age
44.4
average years
Country rank
#40791
Event in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of America's Cup fans

25.6% are female, 74.4% are male, average age 44.4.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for America's Cup audience in United States
MetricValue
Female25.6%
Male74.4%
Average age44.4
Estimated audience size414,595
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the America's Cup audience in United States
Age bracketShare%
16-1914%
20-2911%
30-3916%
40-4922%
50+36%
Fig. 04

Worldwide distribution

15.7%

of the worldwide America's Cup audience comes from United States.

Worldwide audience distribution share by country for America's Cup
CountryShare
Italy19.7%
United States15.7%
France9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the America's Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

America's Cup fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~8K5.77×
02Washington~20K2.65×
03New Jersey~20K1.74×
04Massachusetts~10K1.61×
05Connecticut~6K1.46×
06California~60K1.37×
07Washington, District of Columbia~1K1.20×
08New York~30K1.18×
09Maine~2K1.17×
10Vermont<1K1.07×
11New Hampshire~2K1.05×
12Virginia~10K1.03×
13Missouri~7K1.01×
14Hawaii~2K1.01×
15Alaska<1K0.97×
16Maryland~7K0.96×
17Montana~1K0.95×
18North Dakota<1K0.94×
19Colorado~6K0.93×
20South Dakota<1K0.93×
21Delaware~1K0.92×
22Oregon~4K0.90×
23Wisconsin~5K0.89×
24Idaho~2K0.89×
25West Virginia~2K0.89×
26Michigan~9K0.87×
27Minnesota~5K0.87×
28Nebraska~2K0.87×
29New Mexico~2K0.87×
30Florida~20K0.86×
31South Carolina~5K0.85×
32Nevada~3K0.85×
33Iowa~3K0.85×
34Mississippi~3K0.85×
35Illinois~10K0.84×
36Kansas~3K0.84×
37Arkansas~3K0.83×
38Utah~3K0.82×
39North Carolina~10K0.80×
40Louisiana~4K0.80×
41Kentucky~4K0.79×
42Oklahoma~4K0.79×
43Pennsylvania~10K0.78×
44Georgia~10K0.78×
45Alabama~4K0.78×
46Ohio~10K0.77×
47Indiana~6K0.76×
48Tennessee~6K0.75×
49Arizona~6K0.74×
50Texas~20K0.68×
Fig. 06

Affinity by region

Affinity by region — America's Cup, United States
0.68×1.00×5.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the America's Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for America's Cup audience
#·InterestCategoryAffinity×
01Oracle Team USASports427.38×
02Société Nautique de GenèveTravel & Leisure340.24×
03Golden Gate Yacht ClubTravel & Leisure331.97×
04The Ocean RaceSports282.76×
05Emirates Team New ZealandSports272.00×
06North SailsFashion & Accessoires150.27×
07SAIL MagazineTravel & Leisure104.44×
08SailGPSports100.02×
09Yachting WorldTravel & Leisure76.07×
10Yacht racingSports72.57×
11American Sailing AssociationSports59.01×
12SailingSports56.88×
13Sailing yachtCars & Mobility52.62×
14VestasBusiness & Career46.70×
15Naval architectureHome & Garden27.10×
16Helly HansenFashion & Accessoires22.25×
17KiteSports21.72×
18West MarineShopping17.84×
19MotorboatCars & Mobility10.72×
20YachtTravel & Leisure6.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the America's Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by America's Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Luxury OrientationPREMIUM1.64×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by America's Cup audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
MindfulnessBALANCE0.81×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does America's Cup have in United States?

America's Cup has an estimated audience of 414,595 people in United States, concentrated in California and New York.

02

What is the gender split and age of America's Cup fans?

25.6% of America's Cup fans are female, 74.4% are male, with an average age of 44.4 years.

03

Which brands do America's Cup fans like most?

America's Cup fans show strongest brand affinity for Sailing (56.88×), Société Nautique de Genève (340.24×), and Golden Gate Yacht Club (331.97×) over the country average.

04

Where do America's Cup fans live in United States?

America's Cup fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do America's Cup fans also like?

Beyond America's Cup itself, the audience over-indexes on Société Nautique de Genève (340.24×), Golden Gate Yacht Club (331.97×), Oracle Team USA (427.38×), and SailGP (100.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sailing audiences in United States

See America's Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for America's Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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