America's Cup Audience in United States

America's Cup logo

America's Cup has an estimated audience of 411,186 people in United States. 25.6% are female, 74.4% are male, average age 44.4. Top regions: California, New York, Washington. Top brand affinities: Sailing, Société Nautique de Genève, Golden Gate Yacht Club, Oracle Team USA, SailGP.

The average America's Cup fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Sailing, Société Nautique de Genève, Golden Gate Yacht Club, with strongest over-indexing on Sailing (56.88× the country average). Demographically, the America's Cup audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Sailing

Demographics of America's Cup fans

Demographic split for America's Cup audience in United States
MetricValue
Female25.6%
Male74.4%
Average age44.4
Estimated audience size411,186

Audience persona

The typical America's Cup fan in United States is more male, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Sailing.

Top regions in United States

Top regions ranked by reach for America's Cup in United States
RegionReachAffinity
California60,8041.34×
New York28,3541.23×
Washington24,7763×
Texas23,4660.66×
Florida22,4260.81×
New Jersey17,0371.63×
Massachusetts15,0981.86×
Illinois10,9760.8×
Virginia10,2341.02×
Pennsylvania10,1660.73×
Rhode Island9,8977.56×
North Carolina9,1280.74×
Michigan8,7600.81×
Ohio8,7020.69×
Georgia8,6030.68×
Connecticut6,9151.68×
Maryland6,3970.9×
Colorado6,1770.95×
Wisconsin5,3500.86×
Tennessee5,1640.63×
Arizona5,1210.61×
South Carolina4,6970.76×
Minnesota4,5510.77×
Indiana4,1920.56×
Oregon4,1810.89×
Missouri3,9580.6×
Louisiana3,0950.58×
Alabama3,0700.53×
Kentucky2,8980.56×
Nevada2,4500.62×
Utah2,3750.64×
Maine2,3151.57×
Iowa2,1880.65×
Oklahoma2,1490.47×
Kansas2,1300.66×
New Hampshire1,9321.19×
Washington, District of Columbia1,8481.5×
Hawaii1,8341.04×
Idaho1,3970.68×
Arkansas1,3020.38×
Mississippi1,2820.38×
Nebraska1,2810.62×
West Virginia1,1720.61×
New Mexico1,1230.54×
Montana9870.87×
Vermont8581.19×
Alaska6040.69×
Delaware5660.5×
South Dakota4870.51×
North Dakota4430.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for America's Cup audience
BrandAffinityCategory
Sailing56.88×Sports
Société Nautique de Genève340.24×Travel & Leisure
Golden Gate Yacht Club331.97×Travel & Leisure
Oracle Team USA427.38×Sports
SailGP100.02×Sports
Yachting World76.07×Travel & Leisure
Yacht racing72.57×Sports
North Sails150.27×Fashion & Accessoires
Emirates Team New Zealand272×Sports
Motorboat10.72×Cars & Mobility
SAIL Magazine104.44×Travel & Leisure
West Marine17.84×Shopping
Sailing yacht52.62×Cars & Mobility
Vestas46.7×Business & Career
American Sailing Association59.01×Sports
Naval architecture27.1×Home & Garden
The Ocean Race282.76×Sports
Helly Hansen22.25×Fashion & Accessoires
Yacht6.46×Travel & Leisure
Kite21.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by America's Cup audience
TraitClusterScore
Risk AppetiteTHRILL2.92
Luxury OrientationPREMIUM2.05
Quality AwarenessPREMIUM1.66
Early Adopter MentalityPOWER1.64
SustainabilityBALANCE1.61
Sports ActivityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for America's Cup
CountryShare
Italy19.5%
United States15.8%
France9.3%

See America's Cup audiences in other countries

More Sailing audiences in United States

Frequently asked questions

How many fans does America's Cup have in United States?

America's Cup has an estimated audience of 411,186 people in United States, concentrated in California and New York.

What is the gender split and age of America's Cup fans?

25.6% of America's Cup fans are female, 74.4% are male, with an average age of 44.4 years.

Which brands do America's Cup fans like most?

America's Cup fans show strongest brand affinity for Sailing (56.88×), Société Nautique de Genève (340.24×), and Golden Gate Yacht Club (331.97×) over the country average.

Where do America's Cup fans live in United States?

America's Cup fans in United States are most concentrated in California (reach 60,804), New York (reach 28,354), and Washington (reach 24,776). These three regions account for the largest share of the active audience.

What other brands do America's Cup fans also like?

Beyond America's Cup itself, the audience over-indexes on Société Nautique de Genève (340.24×), Golden Gate Yacht Club (331.97×), Oracle Team USA (427.38×), and SailGP (100.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for America's Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.