Rascasse Audience Intelligence

Kite Audience in United States

A data profile of the people who buy, follow and care about Kite in United States — modelled from more than twelve digital signal sources. Kite has an estimated audience of 1,245,898 people in United States.

#7928among Topic in United States#1864in Sports

The average Kite fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sabo Skirt, Sustainable energy, Renewable energy, with strongest over-indexing on Sabo Skirt (33.81× the country average).

Demographically, the Kite audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kite fan in United States is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Sabo Skirt.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kite profile in United States.

Audience size
1.2M
in United States
Gender
33.7%♀
66.3% male
Age
46.1
average years
Country rank
#20311
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kite fans

33.7% are female, 66.3% are male, average age 46.1.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Kite audience in United States
MetricValue
Female33.7%
Male66.3%
Average age46.1
Estimated audience size1,245,898
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Kite audience in United States
Age bracketShare%
16-198%
20-2911%
30-3918%
40-4926%
50+37%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Kite audience comes from United States.

Worldwide audience distribution share by country for Kite
CountryShare
United States15.9%
South Korea6.3%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kite audience in United States is strongest.

Fig. 05

Top regions by affinity

Kite fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~30K2.80×
02Mississippi~10K1.39×
03Montana~5K1.34×
04Texas~100K1.22×
05Maryland~20K1.16×
06Louisiana~20K1.16×
07Oklahoma~20K1.12×
08South Carolina~20K1.11×
09California~200K1.10×
10Washington~30K1.10×
11New Mexico~7K1.08×
12North Carolina~40K1.07×
13Georgia~40K1.06×
14New Jersey~30K1.06×
15Virginia~30K1.06×
16Alabama~20K1.04×
17Rhode Island~4K1.03×
18Florida~90K1.02×
19Utah~10K1.01×
20Iowa~10K1.01×
21North Dakota~3K1.00×
22Nevada~10K0.98×
23Indiana~20K0.97×
24New York~70K0.96×
25Pennsylvania~40K0.96×
26Illinois~40K0.96×
27Arkansas~10K0.96×
28Nebraska~6K0.96×
29Massachusetts~20K0.94×
30Hawaii~5K0.94×
31Missouri~20K0.93×
32Kentucky~10K0.93×
33Oregon~10K0.92×
34Tennessee~20K0.91×
35Washington, District of Columbia~3K0.91×
36Delaware~3K0.91×
37Alaska~2K0.89×
38Michigan~30K0.88×
39Minnesota~20K0.88×
40Wisconsin~20K0.87×
41West Virginia~5K0.87×
42Ohio~30K0.86×
43Connecticut~10K0.84×
44Arizona~20K0.83×
45Maine~4K0.83×
46Idaho~5K0.82×
47South Dakota~2K0.81×
48Colorado~20K0.80×
49New Hampshire~4K0.78×
50Vermont~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Kite, United States
0.78×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kite audience
#·InterestCategoryAffinity×
01Sabo SkirtFashion & Accessoires33.81×
02SailGPSports21.72×
03America's CupSports21.72×
04ParaglidingSports10.74×
05WetsuitSports8.01×
06Model buildingKids & Family7.27×
07MotorboatCars & Mobility5.48×
08WakeboardingSports4.79×
09ParachutingSports4.66×
10Sustainable energyHome & Garden4.43×
11Renewable energyBusiness & Career3.88×
12Major League SoccerSports3.62×
13Weather forecastingHome & Garden3.07×
14Fly fishingSports2.87×
15Extreme sportSports2.73×
16FedExBusiness & Career2.59×
17Chuck NorrisMovies & TV2.43×
18InnovationBusiness & Career2.40×
19AirbnbTravel & Leisure1.84×
20Planet FitnessSports1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kite audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
Risk AppetiteTHRILL3.07×
SustainabilityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kite audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.85×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kite have in United States?

Kite has an estimated audience of 1,245,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kite fans?

33.7% of Kite fans are female, 66.3% are male, with an average age of 46.1 years.

03

Which brands do Kite fans like most?

Kite fans show strongest brand affinity for Sabo Skirt (33.81×), Sustainable energy (4.43×), and Renewable energy (3.88×) over the country average.

04

Where do Kite fans live in United States?

Kite fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kite fans also like?

Beyond Kite itself, the audience over-indexes on Sustainable energy (4.43×), Renewable energy (3.88×), SailGP (21.72×), and Motorboat (5.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Kite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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