Wetsuit Audience in United States
Wetsuit has an estimated audience of 3,460,335 people in United States. 52.4% are female, 47.6% are male, average age 43.0. Top regions: California, Florida, New York. Top brand affinities: Twitch, Badlapur, Finswimming, Jeremy Lin, TikTok.
The average Wetsuit fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Twitch, Badlapur, Finswimming, with strongest over-indexing on Twitch (34.53× the country average). Demographically, the Wetsuit audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Wetsuit fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.0 |
| Estimated audience size | 3,460,335 |
Audience persona
The typical Wetsuit fan in United States is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Twitch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 920,630 | 2.42× |
| Florida | 294,450 | 1.26× |
| New York | 206,666 | 1.07× |
| Texas | 195,174 | 0.66× |
| North Carolina | 118,368 | 1.14× |
| Washington | 114,046 | 1.64× |
| New Jersey | 90,169 | 1.02× |
| Massachusetts | 86,267 | 1.27× |
| Pennsylvania | 84,663 | 0.73× |
| Michigan | 80,815 | 0.89× |
| Georgia | 78,608 | 0.74× |
| Illinois | 78,306 | 0.68× |
| Virginia | 76,884 | 0.91× |
| Oregon | 66,312 | 1.67× |
| Arizona | 63,455 | 0.9× |
| Hawaii | 63,384 | 4.26× |
| Ohio | 62,716 | 0.59× |
| Colorado | 55,664 | 1.02× |
| Maryland | 47,492 | 0.8× |
| South Carolina | 45,797 | 0.88× |
| Tennessee | 45,750 | 0.66× |
| Wisconsin | 43,370 | 0.83× |
| Minnesota | 42,036 | 0.85× |
| Utah | 39,777 | 1.28× |
| Indiana | 39,758 | 0.63× |
| Missouri | 36,267 | 0.65× |
| Alabama | 33,774 | 0.7× |
| Connecticut | 30,639 | 0.88× |
| Nevada | 29,689 | 0.89× |
| Louisiana | 27,779 | 0.62× |
| Kentucky | 27,123 | 0.63× |
| Oklahoma | 22,990 | 0.6× |
| Maine | 22,184 | 1.79× |
| Idaho | 20,659 | 1.19× |
| Iowa | 18,348 | 0.64× |
| New Hampshire | 17,999 | 1.32× |
| Arkansas | 17,277 | 0.61× |
| Mississippi | 17,216 | 0.6× |
| Kansas | 16,045 | 0.59× |
| Rhode Island | 13,297 | 1.21× |
| Montana | 11,562 | 1.2× |
| Alaska | 10,769 | 1.45× |
| West Virginia | 10,265 | 0.64× |
| Nebraska | 9,556 | 0.55× |
| Washington, District of Columbia | 9,343 | 0.9× |
| New Mexico | 9,295 | 0.54× |
| Delaware | 8,439 | 0.88× |
| Vermont | 6,385 | 1.05× |
| South Dakota | 5,085 | 0.64× |
| Wyoming | 4,471 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 34.53× | Games |
| Badlapur | 962.34× | Movies & TV |
| Finswimming | 70.8× | Sports |
| Jeremy Lin | 78.44× | Sports |
| TikTok | 7.88× | Internet & Social Media |
| Martin Starr | 70.13× | Movies & TV |
| Swimfin | 61.27× | Sports |
| Aquaphor | 36.52× | Beauty & Wellness |
| Recreational dive sites | 36.95× | Travel & Leisure |
| GeoGuessr | 12.41× | Internet & Social Media |
| Diving mask | 43.96× | Sports |
| Recreational diving | 20.35× | Sports |
| Stay at Home | 37.71× | Health |
| Holiday Travel | 92.32× | |
| IBM Internet Security Systems | 4251.66× | Technology & Electronics |
| Stealth game | 20.01× | Games |
| Surfline | 18.77× | Sports |
| Kai Cenat | 12.49× | Internet & Social Media |
| Diving equipment | 17.37× | Sports |
| Whatnot | 12.12× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.74 |
| Design Affinity | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.54 |
| Early Adopter Mentality | POWER | 1.51 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Risk Appetite | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Japan | 8.3% |
| Australia | 6.3% |
See Wetsuit audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wetsuit have in United States?
Wetsuit has an estimated audience of 3,460,335 people in United States, concentrated in California and Florida.
What is the gender split and age of Wetsuit fans?
52.4% of Wetsuit fans are female, 47.6% are male, with an average age of 43.0 years.
Which brands do Wetsuit fans like most?
Wetsuit fans show strongest brand affinity for Twitch (34.53×), Badlapur (962.34×), and Finswimming (70.8×) over the country average.
Where do Wetsuit fans live in United States?
Wetsuit fans in United States are most concentrated in California (reach 920,630), Florida (reach 294,450), and New York (reach 206,666). These three regions account for the largest share of the active audience.
What other brands do Wetsuit fans also like?
Beyond Wetsuit itself, the audience over-indexes on Badlapur (962.34×), Finswimming (70.8×), Jeremy Lin (78.44×), and TikTok (7.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wetsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.