Rascasse Audience Intelligence

Wetsuit Audience in United States

A data profile of the people who buy, follow and care about Wetsuit in United States — modelled from more than twelve digital signal sources. Wetsuit has an estimated audience of 3,460,335 people in United States.

#4698among Topic in United States#802in Sports

The average Wetsuit fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Twitch, Badlapur, Finswimming, with strongest over-indexing on Twitch (34.53× the country average).

Demographically, the Wetsuit audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wetsuit fan in United States is balanced, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wetsuit profile in United States.

Audience size
3.5M
in United States
Gender
52.4%♀
47.6% male
Age
43.0
average years
Country rank
#9123
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wetsuit fans

52.4% are female, 47.6% are male, average age 43.0.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Wetsuit audience in United States
MetricValue
Female52.4%
Male47.6%
Average age43.0
Estimated audience size3,460,335
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Wetsuit audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Wetsuit audience comes from United States.

Worldwide audience distribution share by country for Wetsuit
CountryShare
United States36.1%
Japan8.3%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wetsuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Wetsuit fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K4.12×
02California~900K2.24×
03Maine~20K1.68×
04Oregon~60K1.64×
05Washington~100K1.56×
06Alaska~10K1.38×
07Utah~40K1.23×
08Florida~300K1.21×
09New Hampshire~20K1.19×
10Massachusetts~80K1.15×
11Idaho~20K1.15×
12North Carolina~100K1.14×
13Rhode Island~10K1.14×
14Montana~10K1.14×
15Vermont~6K1.06×
16New York~200K1.00×
17New Jersey~90K1.00×
18Virginia~80K0.98×
19Colorado~50K0.98×
20Nevada~30K0.93×
21Delaware~9K0.93×
22South Carolina~50K0.89×
23Connecticut~30K0.89×
24Arizona~60K0.88×
25Washington, District of Columbia~9K0.88×
26Michigan~80K0.85×
27Wisconsin~40K0.84×
28Minnesota~40K0.84×
29North Dakota~6K0.84×
30South Dakota~7K0.83×
31Maryland~50K0.82×
32West Virginia~10K0.79×
33Alabama~40K0.75×
34Arkansas~20K0.75×
35Georgia~80K0.74×
36Mississippi~20K0.74×
37Louisiana~30K0.73×
38Iowa~20K0.73×
39Kansas~20K0.73×
40New Mexico~10K0.73×
41Nebraska~10K0.73×
42Pennsylvania~80K0.72×
43Missouri~40K0.70×
44Kentucky~30K0.70×
45Oklahoma~30K0.70×
46Illinois~80K0.69×
47Tennessee~50K0.69×
48Indiana~40K0.69×
49Texas~200K0.66×
50Ohio~70K0.64×
Fig. 06

Affinity by region

Affinity by region — Wetsuit, United States
0.64×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wetsuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wetsuit audience
#·InterestCategoryAffinity×
01IBM Internet Security SystemsTechnology & Electronics4251.66×
02BadlapurMovies & TV962.34×
03Holiday TravelTopic92.32×
04Jeremy LinSports78.44×
05FinswimmingSports70.80×
06Martin StarrMovies & TV70.13×
07SwimfinSports61.27×
08Diving maskSports43.96×
09Stay at HomeHealth37.71×
10Recreational dive sitesTravel & Leisure36.95×
11AquaphorBeauty & Wellness36.52×
12TwitchGames34.53×
13Recreational divingSports20.35×
14Stealth gameGames20.01×
15SurflineSports18.77×
16Diving equipmentSports17.37×
17Kai CenatInternet & Social Media12.49×
18GeoGuessrInternet & Social Media12.41×
19WhatnotShopping12.12×
20TikTokInternet & Social Media7.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wetsuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wetsuit audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY4.70×
Risk AppetiteTHRILL2.44×
Luxury OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wetsuit audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.96×
Career OrientationPOWER1.03×
Urban LifestyleOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wetsuit have in United States?

Wetsuit has an estimated audience of 3,460,335 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Wetsuit fans?

52.4% of Wetsuit fans are female, 47.6% are male, with an average age of 43.0 years.

03

Which brands do Wetsuit fans like most?

Wetsuit fans show strongest brand affinity for Twitch (34.53×), Badlapur (962.34×), and Finswimming (70.8×) over the country average.

04

Where do Wetsuit fans live in United States?

Wetsuit fans in United States are most concentrated in California (reach ~900K), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wetsuit fans also like?

Beyond Wetsuit itself, the audience over-indexes on Badlapur (962.34×), Finswimming (70.8×), Jeremy Lin (78.44×), and TikTok (7.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Wetsuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wetsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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