Jeremy Lin Audience in United States

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Jeremy Lin has an estimated audience of 1,105,429 people in United States. 38.6% are female, 61.4% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Hauptschule, Home construction, Elsword, Graham Greene, Space Hulk.

The average Jeremy Lin fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hauptschule, Home construction, Elsword, with strongest over-indexing on Hauptschule (68.51× the country average). Demographically, the Jeremy Lin audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Jeremy Lin fans

Demographic split for Jeremy Lin audience in United States
MetricValue
Female38.6%
Male61.4%
Average age33.5
Estimated audience size1,105,429

Audience persona

The typical Jeremy Lin fan in United States is more male, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hauptschule.

Top regions in United States

Top regions ranked by reach for Jeremy Lin in United States
RegionReachAffinity
California247,4152.04×
New York118,6001.92×
Texas113,0221.19×
Florida69,4100.93×
Illinois45,6801.24×
New Jersey44,8801.6×
Georgia40,2221.18×
Pennsylvania39,5541.06×
Massachusetts35,6111.64×
North Carolina35,2871.06×
Virginia33,4601.24×
Ohio30,0420.88×
Washington28,9491.31×
Michigan26,8030.93×
Maryland24,9371.31×
Arizona22,8101.01×
Tennessee19,0450.86×
Indiana19,0050.94×
Minnesota16,7241.06×
Connecticut14,9171.35×
Colorado14,8570.85×
Wisconsin14,6770.88×
Missouri14,4340.81×
South Carolina14,3230.86×
Oregon13,0421.03×
Louisiana12,8790.9×
Nevada12,8261.2×
Alabama12,5530.81×
Kentucky11,5440.83×
Oklahoma10,9810.89×
Hawaii9,1171.92×
Utah7,6070.77×
Mississippi7,5830.83×
Arkansas7,5570.83×
Kansas7,0830.81×
Iowa7,0290.77×
Washington, District of Columbia4,6441.4×
Nebraska4,0890.74×
Rhode Island3,6371.03×
New Hampshire3,6300.83×
New Mexico3,6290.65×
West Virginia3,3120.64×
Idaho3,2120.58×
Maine2,8310.72×
Delaware2,6790.88×
Alaska2,0000.85×
South Dakota1,5640.61×
Montana1,5420.5×
North Dakota1,4950.66×
Vermont1,3870.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeremy Lin audience
BrandAffinityCategory
Hauptschule68.51×Kids & Family
Home construction2.99×Home & Garden
Elsword33.57×Games
Graham Greene7.93×Literature
Space Hulk26.64×Games
Alaska2.07×Travel & Leisure
Horeca18.14×Travel & Leisure
Pat's King of Steaks20.02×
Hawes47.72×Travel & Leisure
YouTube Red20×Movies & TV
Nick Jr. (Australia)8.56×Kids & Family
Natural rubber1.97×Cars & Mobility
KLIX (AM)20×Music & Radio
Harvey Mudd College20×Business & Career
Google Photos2.15×Technology & Electronics
Surf kayaking11.81×Sports
Google Analytics3.8×Internet & Social Media
Chili con carne6.08×Food & Beverages
Khādī7.77×Home & Garden
Kendra Scott2.05×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeremy Lin audience
TraitClusterScore
Early Adopter MentalityPOWER2.04
Risk AppetiteTHRILL1.91
Luxury OrientationPREMIUM1.87
SustainabilityBALANCE1.4
Sports ActivityPOWER1.21
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Jeremy Lin
CountryShare
United States63.4%
Canada8.6%
United Kingdom5.7%

See Jeremy Lin audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Jeremy Lin have in United States?

Jeremy Lin has an estimated audience of 1,105,429 people in United States, concentrated in California and New York.

What is the gender split and age of Jeremy Lin fans?

38.6% of Jeremy Lin fans are female, 61.4% are male, with an average age of 33.5 years.

Which brands do Jeremy Lin fans like most?

Jeremy Lin fans show strongest brand affinity for Hauptschule (68.51×), Home construction (2.99×), and Elsword (33.57×) over the country average.

Where do Jeremy Lin fans live in United States?

Jeremy Lin fans in United States are most concentrated in California (reach 247,415), New York (reach 118,600), and Texas (reach 113,022). These three regions account for the largest share of the active audience.

What other brands do Jeremy Lin fans also like?

Beyond Jeremy Lin itself, the audience over-indexes on Home construction (2.99×), Elsword (33.57×), Graham Greene (7.93×), and Space Hulk (26.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeremy Lin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.