Rascasse Audience Intelligence

Jeremy Lin Audience in United States

A data profile of the people who buy, follow and care about Jeremy Lin in United States — modelled from more than twelve digital signal sources. Jeremy Lin has an estimated audience of 1,314,550 people in United States.

#226among Basketball in United States#4075among Person in United States#1782in Sports

The average Jeremy Lin fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Winona Ryder, Jack Nicholson, Toni Collette, with strongest over-indexing on Winona Ryder (104.34× the country average).

Demographically, the Jeremy Lin audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeremy Lin fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Winona Ryder.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeremy Lin profile in United States.

Audience size
1.3M
in United States
Gender
38.6%♀
61.4% male
Age
33.5
average years
Country rank
#19551
Person in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeremy Lin fans

38.6% are female, 61.4% are male, average age 33.5.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Jeremy Lin audience in United States
MetricValue
Female38.6%
Male61.4%
Average age33.5
Estimated audience size1,314,550
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Jeremy Lin audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

66.3%

of the worldwide Jeremy Lin audience comes from United States.

Worldwide audience distribution share by country for Jeremy Lin
CountryShare
United States66.3%
Canada8.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeremy Lin audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeremy Lin fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K2.34×
02California~200K1.87×
03Hawaii~9K1.84×
04New Jersey~50K1.80×
05Massachusetts~30K1.50×
06Connecticut~20K1.41×
07Washington, District of Columbia~4K1.35×
08Maryland~30K1.33×
09Washington~30K1.25×
10Virginia~30K1.20×
11Illinois~40K1.16×
12Texas~100K1.15×
13Nevada~10K1.12×
14Georgia~40K1.10×
15Pennsylvania~40K1.05×
16North Carolina~30K1.04×
17Oregon~10K1.04×
18Rhode Island~4K1.02×
19Minnesota~20K1.00×
20Oklahoma~10K1.00×
21Delaware~3K0.97×
22Michigan~30K0.94×
23Arizona~20K0.94×
24Alaska~2K0.93×
25Indiana~20K0.92×
26Louisiana~10K0.88×
27Ohio~30K0.87×
28South Carolina~10K0.87×
29Florida~60K0.86×
30Wisconsin~10K0.86×
31New Hampshire~4K0.86×
32Arkansas~8K0.85×
33Vermont~2K0.85×
34Kentucky~10K0.83×
35Mississippi~8K0.83×
36Colorado~10K0.82×
37Tennessee~20K0.81×
38Kansas~7K0.81×
39Nebraska~4K0.80×
40Maine~3K0.80×
41North Dakota~2K0.80×
42Missouri~10K0.78×
43Alabama~10K0.78×
44Utah~8K0.78×
45Iowa~7K0.78×
46South Dakota~2K0.74×
47New Mexico~4K0.73×
48West Virginia~4K0.72×
49Montana~2K0.68×
50Idaho~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Jeremy Lin, United States
0.64×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeremy Lin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeremy Lin audience
#·InterestCategoryAffinity×
01Toni ColletteMovies & TV107.56×
02Winona RyderMovies & TV104.34×
03Pau GasolSports88.58×
04Dumb and DumberMovies & TV79.89×
05WetsuitSports78.44×
06Jack NicholsonMovies & TV76.04×
07The Big LebowskiMovies & TV59.34×
08Donnie DarkoMovies & TV37.07×
09Blake GriffinSports36.44×
10Kyrie IrvingSports33.48×
11Rob GronkowskiSports31.87×
12Twin PeaksMovies & TV30.40×
13Nicolas CageMovies & TV26.73×
14Aaron RodgersSports23.65×
15Melissa McCarthyMovies & TV22.33×
16Barbra StreisandMusic & Radio20.40×
17Luka DončićSports19.78×
18Charlotte HornetsSports15.59×
19Brooklyn NetsSports15.24×
20Obsessed (2009 film)Movies & TV11.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeremy Lin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeremy Lin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Early Adopter MentalityPOWER1.69×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeremy Lin audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
CreativityOPEN0.68×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeremy Lin have in United States?

Jeremy Lin has an estimated audience of 1,314,550 people in United States, concentrated in California and New York.

02

What is the gender split and age of Jeremy Lin fans?

38.6% of Jeremy Lin fans are female, 61.4% are male, with an average age of 33.5 years.

03

Which brands do Jeremy Lin fans like most?

Jeremy Lin fans show strongest brand affinity for Winona Ryder (104.34×), Jack Nicholson (76.04×), and Toni Collette (107.56×) over the country average.

04

Where do Jeremy Lin fans live in United States?

Jeremy Lin fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jeremy Lin fans also like?

Beyond Jeremy Lin itself, the audience over-indexes on Jack Nicholson (76.04×), Toni Collette (107.56×), Dumb and Dumber (79.89×), and Wetsuit (78.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jeremy Lin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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