Rascasse Audience Intelligence

Barbra Streisand Audience in United States

A data profile of the people who buy, follow and care about Barbra Streisand in United States — modelled from more than twelve digital signal sources. Barbra Streisand has an estimated audience of 5,128,854 people in United States.

#31among Pop in United States#687among Person in United States#574in Music & Radio

The average Barbra Streisand fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Invincible (2006 film), Diane Keaton, Matt Bomer, with strongest over-indexing on Invincible (2006 film) (13.49× the country average).

Demographically, the Barbra Streisand audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbra Streisand fan in United States is more female, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Invincible (2006 film).

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbra Streisand profile in United States.

Audience size
5.1M
in United States
Gender
67.8%♀
32.2% male
Age
44.3
average years
Country rank
#6537
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbra Streisand fans

67.8% are female, 32.2% are male, average age 44.3.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Barbra Streisand audience in United States
MetricValue
Female67.8%
Male32.2%
Average age44.3
Estimated audience size5,128,854
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Barbra Streisand audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4922%
50+35%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Barbra Streisand audience comes from United States.

Worldwide audience distribution share by country for Barbra Streisand
CountryShare
United States33.0%
United Kingdom9.0%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbra Streisand audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbra Streisand fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~70K1.27×
02Massachusetts~100K1.25×
03Arizona~100K1.24×
04New York~300K1.20×
05New Hampshire~20K1.20×
06New Jersey~200K1.17×
07Pennsylvania~200K1.16×
08Rhode Island~20K1.16×
09Florida~400K1.13×
10Oregon~70K1.13×
11Utah~50K1.13×
12Washington~100K1.11×
13Illinois~200K1.10×
14Idaho~30K1.09×
15California~600K1.08×
16Maine~20K1.08×
17Maryland~90K1.06×
18Ohio~200K1.05×
19Wisconsin~80K1.05×
20Delaware~10K1.05×
21Michigan~100K1.04×
22Missouri~90K1.04×
23Colorado~80K1.03×
24Minnesota~80K1.03×
25Nevada~50K1.02×
26Vermont~9K1.02×
27Indiana~90K1.00×
28New Mexico~30K0.99×
29Oklahoma~60K0.97×
30Kansas~40K0.97×
31Tennessee~100K0.95×
32Montana~10K0.93×
33North Carolina~100K0.92×
34Virginia~100K0.92×
35South Carolina~70K0.92×
36Alaska~10K0.92×
37Iowa~40K0.91×
38Alabama~70K0.90×
39Nebraska~20K0.89×
40Hawaii~20K0.89×
41Kentucky~60K0.87×
42Texas~400K0.86×
43Georgia~100K0.86×
44Arkansas~40K0.86×
45Washington, District of Columbia~10K0.86×
46Louisiana~60K0.84×
47West Virginia~20K0.81×
48South Dakota~10K0.80×
49North Dakota~8K0.77×
50Mississippi~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Barbra Streisand, United States
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbra Streisand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbra Streisand audience
#·InterestCategoryAffinity×
01Lawrence TaylorMovies & TV27.45×
02Nat King ColeMusic & Radio23.16×
03Troy PolamaluSports23.08×
04Randy MossSports22.89×
05Matt BomerMovies & TV20.68×
06People's Choice AwardsMovies & TV20.34×
07Dean MartinMusic & Radio19.12×
08Rosie O'DonnellMovies & TV14.57×
09Jimmy ButlerSports14.21×
10Invincible (2006 film)Movies & TV13.49×
11Liza MinnelliMusic & Radio12.87×
12Judy GarlandMovies & TV12.28×
13Natasha LyonneMovies & TV11.28×
14Julie AndrewsMovies & TV11.03×
15Winona RyderMovies & TV10.10×
16Deion SandersSports9.57×
17Elizabeth TaylorMovies & TV8.83×
18Diane KeatonMovies & TV6.75×
19Dick Van DykeMovies & TV4.67×
20Mitch McConnellPolitics & Society3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbra Streisand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbra Streisand audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
Community OrientationOPEN1.53×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbra Streisand audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM1.06×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbra Streisand have in United States?

Barbra Streisand has an estimated audience of 5,128,854 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Barbra Streisand fans?

67.8% of Barbra Streisand fans are female, 32.2% are male, with an average age of 44.3 years.

03

Which brands do Barbra Streisand fans like most?

Barbra Streisand fans show strongest brand affinity for Invincible (2006 film) (13.49×), Diane Keaton (6.75×), and Matt Bomer (20.68×) over the country average.

04

Where do Barbra Streisand fans live in United States?

Barbra Streisand fans in United States are most concentrated in California (reach ~600K), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Barbra Streisand fans also like?

Beyond Barbra Streisand itself, the audience over-indexes on Diane Keaton (6.75×), Matt Bomer (20.68×), Mitch McConnell (3.73×), and Winona Ryder (10.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Barbra Streisand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbra Streisand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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