Barbra Streisand Audience in United States

Barbra Streisand logo

Barbra Streisand has an estimated audience of 5,164,320 people in United States. 67.8% are female, 32.2% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Invincible (2006 film), Matt Bomer, Diane Keaton, Jimmy Butler, Lawrence Taylor.

The average Barbra Streisand fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Invincible (2006 film), Matt Bomer, Diane Keaton, with strongest over-indexing on Invincible (2006 film) (13.49× the country average). Demographically, the Barbra Streisand audience skews more female with an average age of 44.3, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Barbra Streisand fans

Demographic split for Barbra Streisand audience in United States
MetricValue
Female67.8%
Male32.2%
Average age44.3
Estimated audience size5,164,320

Audience persona

The typical Barbra Streisand fan in United States is more female, around 44.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Invincible (2006 film).

Top regions in United States

Top regions ranked by reach for Barbra Streisand in United States
RegionReachAffinity
California640,8441.13×
Texas393,9370.89×
Florida386,7381.11×
New York365,8481.27×
Pennsylvania201,8591.16×
Illinois196,8991.14×
Ohio165,7191.04×
New Jersey153,2331.17×
Arizona146,1711.39×
North Carolina143,1660.92×
Michigan141,9421.05×
Georgia136,8320.86×
Massachusetts124,4361.22×
Washington119,8571.16×
Virginia117,0760.93×
Maryland103,0691.16×
Tennessee98,7300.95×
Indiana94,1481×
Missouri89,5331.08×
Colorado84,5111.04×
Wisconsin76,9820.99×
Minnesota74,6281.01×
Alabama72,2861×
Oregon69,0061.17×
South Carolina68,5470.88×
Connecticut65,6451.27×
Kentucky57,7240.89×
Louisiana57,4500.86×
Oklahoma55,7490.97×
Utah54,5861.18×
Nevada51,3571.03×
Kansas39,2460.96×
Iowa38,5480.91×
Arkansas37,4100.88×
Mississippi30,6140.72×
Idaho28,5361.1×
New Mexico24,8020.96×
Nebraska22,5280.87×
New Hampshire21,8241.07×
Hawaii19,4060.87×
West Virginia19,2580.8×
Maine18,5161×
Rhode Island18,3521.12×
Delaware13,5640.95×
Washington, District of Columbia13,3430.86×
Montana13,2490.92×
Alaska9,9670.9×
South Dakota8,7340.73×
Vermont8,6650.96×
North Dakota7,5350.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbra Streisand audience
BrandAffinityCategory
Invincible (2006 film)13.49×Movies & TV
Matt Bomer20.68×Movies & TV
Diane Keaton6.75×Movies & TV
Jimmy Butler14.21×Sports
Lawrence Taylor27.45×Movies & TV
Winona Ryder10.1×Movies & TV
Deion Sanders9.57×Sports
Randy Moss22.89×Sports
Rosie O'Donnell14.57×Movies & TV
Judy Garland12.28×Movies & TV
Dean Martin19.12×Music & Radio
Natasha Lyonne11.28×Movies & TV
Liza Minnelli12.87×Music & Radio
Troy Polamalu23.08×Sports
People's Choice Awards20.34×Movies & TV
Julie Andrews11.03×Movies & TV
Nat King Cole23.16×Music & Radio
Elizabeth Taylor8.83×Movies & TV
Michael Irvin15.39×Sports
Ella Fitzgerald20.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbra Streisand audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.74
Risk AppetiteTHRILL2.26
Community OrientationOPEN1.49
TraditionCONSERVATISM1.37
Family OrientationCONSERVATISM1.36
SpiritualityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Barbra Streisand
CountryShare
United States34.8%
United Kingdom9.6%
Germany6.7%

See Barbra Streisand audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Barbra Streisand have in United States?

Barbra Streisand has an estimated audience of 5,164,320 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbra Streisand fans?

67.8% of Barbra Streisand fans are female, 32.2% are male, with an average age of 44.3 years.

Which brands do Barbra Streisand fans like most?

Barbra Streisand fans show strongest brand affinity for Invincible (2006 film) (13.49×), Matt Bomer (20.68×), and Diane Keaton (6.75×) over the country average.

Where do Barbra Streisand fans live in United States?

Barbra Streisand fans in United States are most concentrated in California (reach 640,844), Texas (reach 393,937), and Florida (reach 386,738). These three regions account for the largest share of the active audience.

What other brands do Barbra Streisand fans also like?

Beyond Barbra Streisand itself, the audience over-indexes on Matt Bomer (20.68×), Diane Keaton (6.75×), Jimmy Butler (14.21×), and Lawrence Taylor (27.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbra Streisand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.