People's Choice Awards Audience in United States

People's Choice Awards logo

People's Choice Awards has an estimated audience of 1,477,054 people in United States. 61.4% are female, 38.6% are male, average age 44.4. Top regions: New Jersey, California, Tennessee. Top brand affinities: Chromebook, Urban Outfitters, Grace Slick, Natural rubber, Mount Kilimanjaro.

The average People's Choice Awards fan in United States is 44.4 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, California, Tennessee. Top brand affinities include Chromebook, Urban Outfitters, Grace Slick, with strongest over-indexing on Chromebook (19.99× the country average). Demographically, the People's Choice Awards audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event

Demographics of People's Choice Awards fans

Demographic split for People's Choice Awards audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.4
Estimated audience size1,477,054

Audience persona

The typical People's Choice Awards fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Chromebook.

Top regions in United States

Top regions ranked by reach for People's Choice Awards in United States
RegionReachAffinity
New Jersey150,7934.01×
California123,0440.76×
Tennessee118,3503.99×
Arizona93,7323.11×
New York80,0670.97×
Texas79,6160.63×
Florida68,2960.68×
Alabama67,3503.26×
Illinois41,8290.85×
Pennsylvania40,6990.82×
Ohio38,6420.85×
Georgia34,8770.77×
North Carolina32,9790.74×
Michigan29,8120.77×
Virginia29,0630.81×
Massachusetts23,3680.8×
Indiana23,2100.86×
Missouri22,4780.94×
Wisconsin20,2070.91×
Washington19,0950.64×
Kentucky17,6870.96×
Maryland17,4160.69×
Colorado16,3660.7×
Minnesota16,1320.76×
South Carolina16,0600.72×
Louisiana15,2000.8×
Oklahoma13,0710.8×
Iowa12,3761.02×
Kansas11,3410.97×
Connecticut11,2560.76×
Oregon11,0360.65×
Mississippi9,4030.77×
Arkansas8,9610.74×
Nevada8,5810.6×
Utah8,2000.62×
West Virginia6,0690.88×
Alaska5,4931.74×
Nebraska4,7830.65×
Idaho4,1710.56×
Maine4,0400.76×
New Mexico3,9650.54×
New Hampshire3,8380.66×
Hawaii3,1130.49×
Washington, District of Columbia3,0500.69×
North Dakota2,9500.97×
Rhode Island2,9200.62×
Montana2,8240.69×
Delaware2,4130.59×
Vermont2,3190.89×
South Dakota2,1810.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for People's Choice Awards audience
BrandAffinityCategory
Chromebook19.99×Technology & Electronics
Urban Outfitters4.81×Shopping
Grace Slick12.84×Music & Radio
Natural rubber2.73×Cars & Mobility
Mount Kilimanjaro20×Travel & Leisure
Paisley9.81×Fashion & Accessoires
Israel1.95×Travel & Leisure
Cambridge, Ontario44.34×Travel & Leisure
Jingoism1.8×Politics & Society
Bank account1.78×Business & Career
Nebraska Cornhuskers football2.49×Sports
Kidney Disease Awareness12.38×Health
Jesse Plemons2.22×Movies & TV
Mothercare1.88×Kids & Family
Home staging2.94×Home & Garden
Spiritualized14.85×Music & Radio
Jeep Wagoneer2.98×Cars & Mobility
Monogram1.93×Home & Garden
Jeep Grand Cherokee (WJ)3.12×Cars & Mobility
Isothermal process14.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by People's Choice Awards audience
TraitClusterScore
PatriotismCONSERVATISM2.57
ExtroversionTHRILL1.47
SustainabilityBALANCE1.46
TravellingTHRILL1.42
Risk AppetiteTHRILL1.38
TraditionCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for People's Choice Awards
CountryShare
United States68.6%
Australia8.1%
Canada7.7%

See People's Choice Awards audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does People's Choice Awards have in United States?

People's Choice Awards has an estimated audience of 1,477,054 people in United States, concentrated in New Jersey and California.

What is the gender split and age of People's Choice Awards fans?

61.4% of People's Choice Awards fans are female, 38.6% are male, with an average age of 44.4 years.

Which brands do People's Choice Awards fans like most?

People's Choice Awards fans show strongest brand affinity for Chromebook (19.99×), Urban Outfitters (4.81×), and Grace Slick (12.84×) over the country average.

Where do People's Choice Awards fans live in United States?

People's Choice Awards fans in United States are most concentrated in New Jersey (reach 150,793), California (reach 123,044), and Tennessee (reach 118,350). These three regions account for the largest share of the active audience.

What other brands do People's Choice Awards fans also like?

Beyond People's Choice Awards itself, the audience over-indexes on Urban Outfitters (4.81×), Grace Slick (12.84×), Natural rubber (2.73×), and Mount Kilimanjaro (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for People's Choice Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.