Rascasse Audience Intelligence

People's Choice Awards Audience in United States

A data profile of the people who buy, follow and care about People's Choice Awards in United States — modelled from more than twelve digital signal sources. People's Choice Awards has an estimated audience of 1,476,844 people in United States.

#205among Event in United States#2996in Movies & TV

The average People's Choice Awards fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New Jersey, Tennessee.

Top brand affinities include Josh Gad, Evan Rachel Wood, Sting (musician), with strongest over-indexing on Josh Gad (53.65× the country average).

Demographically, the People's Choice Awards audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical People's Choice Awards fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Josh Gad.

Category: Movies & TV · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the People's Choice Awards profile in United States.

Audience size
1.5M
in United States
Gender
61.4%♀
38.6% male
Age
44.4
average years
Country rank
#17983
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of People's Choice Awards fans

61.4% are female, 38.6% are male, average age 44.4.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for People's Choice Awards audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.4
Estimated audience size1,476,844
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the People's Choice Awards audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

68.6%

of the worldwide People's Choice Awards audience comes from United States.

Worldwide audience distribution share by country for People's Choice Awards
CountryShare
United States68.6%
Australia8.2%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the People's Choice Awards audience in United States is strongest.

Fig. 05

Top regions by affinity

People's Choice Awards fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~70K4.80×
02Tennessee~100K3.36×
03New Jersey~100K3.30×
04Alabama~60K2.67×
05Arizona~80K2.62×
06Maine~10K2.14×
07Alaska~4K1.22×
08Iowa~10K1.18×
09Illinois~50K1.10×
10North Dakota~3K1.05×
11New York~80K1.03×
12Vermont~3K1.00×
13Kansas~10K0.98×
14Missouri~20K0.96×
15West Virginia~7K0.95×
16South Dakota~3K0.94×
17Kentucky~20K0.93×
18Montana~4K0.93×
19Mississippi~10K0.92×
20Minnesota~20K0.91×
21Louisiana~20K0.91×
22Rhode Island~4K0.91×
23Delaware~4K0.91×
24Wisconsin~20K0.90×
25New Hampshire~5K0.90×
26Massachusetts~30K0.89×
27Washington, District of Columbia~4K0.89×
28Nebraska~6K0.87×
29Arkansas~10K0.86×
30Hawaii~5K0.86×
31Pennsylvania~40K0.85×
32Ohio~40K0.85×
33Oklahoma~10K0.85×
34Idaho~6K0.85×
35Georgia~40K0.84×
36Indiana~20K0.84×
37New Mexico~6K0.84×
38Florida~80K0.82×
39Michigan~30K0.82×
40Virginia~30K0.81×
41California~100K0.80×
42South Carolina~20K0.80×
43Utah~10K0.79×
44Maryland~20K0.78×
45Oregon~10K0.78×
46Nevada~10K0.78×
47North Carolina~30K0.77×
48Colorado~20K0.77×
49Washington~20K0.73×
50Texas~80K0.67×
Fig. 06

Affinity by region

Affinity by region — People's Choice Awards, United States
0.67×1.00×4.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the People's Choice Awards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for People's Choice Awards audience
#·InterestCategoryAffinity×
01Josh GadMovies & TV53.65×
02Sting (musician)Music & Radio52.95×
03Evan Rachel WoodMovies & TV49.16×
0412 MonkeysMovies & TV48.65×
05Julia Louis-DreyfusMovies & TV25.26×
06Guillermo del ToroMovies & TV25.12×
07Jon FavreauMovies & TV24.52×
08Zachary QuintoMovies & TV23.45×
09John WayneMovies & TV20.47×
10Barbra StreisandMusic & Radio20.34×
11Taron EgertonMovies & TV20.00×
12Erin AndrewsSports20.00×
13John Wick 2Movies & TV20.00×
14Andy SerkisMovies & TV19.83×
15TVLineNews18.53×
16Oscar IsaacMovies & TV14.66×
17Vanessa KirbyMovies & TV14.23×
18Kumail NanjianiMovies & TV14.17×
19Amanda SeyfriedMovies & TV8.64×
20Zoe SaldanaMovies & TV7.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the People's Choice Awards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by People's Choice Awards audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
TravellingTHRILL1.27×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by People's Choice Awards audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.77×
MindfulnessBALANCE0.79×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does People's Choice Awards have in United States?

People's Choice Awards has an estimated audience of 1,476,844 people in United States, concentrated in California and New Jersey.

02

What is the gender split and age of People's Choice Awards fans?

61.4% of People's Choice Awards fans are female, 38.6% are male, with an average age of 44.4 years.

03

Which brands do People's Choice Awards fans like most?

People's Choice Awards fans show strongest brand affinity for Josh Gad (53.65×), Evan Rachel Wood (49.16×), and Sting (musician) (52.95×) over the country average.

04

Where do People's Choice Awards fans live in United States?

People's Choice Awards fans in United States are most concentrated in California (reach ~100K), New Jersey (reach ~100K), and Tennessee (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do People's Choice Awards fans also like?

Beyond People's Choice Awards itself, the audience over-indexes on Evan Rachel Wood (49.16×), Sting (musician) (52.95×), Guillermo del Toro (25.12×), and Barbra Streisand (20.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See People's Choice Awards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for People's Choice Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →