Erin Andrews Audience in United States

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Erin Andrews has an estimated audience of 1,761,300 people in United States. 18.7% are female, 81.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Lauren Graham, Rich Eisen, Nathan Fillion, Pete Carroll, Sara Gilbert.

The average Erin Andrews fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lauren Graham, Rich Eisen, Nathan Fillion, with strongest over-indexing on Lauren Graham (1670.47× the country average). Demographically, the Erin Andrews audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Showmaster / moderator / host / journalist

Demographics of Erin Andrews fans

Demographic split for Erin Andrews audience in United States
MetricValue
Female18.7%
Male81.3%
Average age40.5
Estimated audience size1,761,300

Audience persona

The typical Erin Andrews fan in United States is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lauren Graham.

Top regions in United States

Top regions ranked by reach for Erin Andrews in United States
RegionReachAffinity
California140,7990.73×
Texas128,1270.85×
Florida110,1020.92×
New York87,1550.89×
Pennsylvania82,9911.4×
Illinois69,9801.19×
Ohio65,3891.21×
Michigan60,7431.32×
North Carolina52,8341×
New Jersey48,1581.08×
Georgia45,5780.84×
Wisconsin44,8571.69×
Virginia44,6121.04×
Missouri38,5741.36×
Massachusetts37,9711.09×
Minnesota34,1941.35×
Tennessee33,9990.96×
Arizona33,5060.93×
Indiana32,2411×
Washington28,2750.8×
Maryland27,3710.9×
South Carolina27,2311.03×
Colorado26,0780.94×
Alabama22,9150.93×
Kentucky20,9760.95×
Kansas20,5391.48×
Louisiana19,6550.87×
Iowa19,2521.33×
Connecticut18,4541.04×
Oklahoma17,6250.9×
Oregon15,5210.77×
Nevada12,7570.75×
Arkansas12,0400.83×
Utah11,4020.72×
Nebraska10,9751.24×
Mississippi10,2770.71×
West Virginia8,7041.06×
Idaho8,5470.97×
Maine7,4471.18×
New Hampshire7,4191.07×
New Mexico6,4640.73×
Rhode Island5,5470.99×
Montana5,2631.08×
Delaware5,1171.05×
South Dakota4,8251.19×
North Dakota4,5391.25×
Hawaii4,1170.54×
Washington, District of Columbia3,9420.74×
Vermont2,5240.82×
Wyoming2,0420.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Erin Andrews audience
BrandAffinityCategory
Lauren Graham1670.47×Movies & TV
Rich Eisen1828.14×Sports
Nathan Fillion464.51×Movies & TV
Pete Carroll587.6×Sports
Sara Gilbert843.88×Movies & TV
Elizabeth Banks416.58×Movies & TV
Rose McGowan580.28×Movies & TV
Josh Duhamel310.68×Fashion & Accessoires
Flo Rida195.08×Music & Radio
Ndamukong Suh1005.64×Sports
Seth Green391.23×Movies & TV
Paul Feig821.79×Movies & TV
Ty Lawson1452.84×Sports
Mario Chalmers1242.93×Sports
Mike Conley, Jr.533.98×Sports
Jim Rome1177.91×Movies & TV
Anne Burrell142.39×Food & Beverages
Festus Ezeli1893.2×Sports
Larry Fitzgerald538.49×Sports
Sharon Osbourne189.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Erin Andrews audience
TraitClusterScore
Luxury OrientationPREMIUM1.4
Early Adopter MentalityPOWER1.25
DIY MentalityTHRILL1.2
Sports ActivityPOWER1.18
Career OrientationPOWER1.18
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Erin Andrews
CountryShare
United States87.6%
Canada5.3%
United Kingdom1.2%

See Erin Andrews audiences in other countries

More Showmaster / moderator / host / journalist audiences in United States

Frequently asked questions

How many fans does Erin Andrews have in United States?

Erin Andrews has an estimated audience of 1,761,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Erin Andrews fans?

18.7% of Erin Andrews fans are female, 81.3% are male, with an average age of 40.5 years.

Which brands do Erin Andrews fans like most?

Erin Andrews fans show strongest brand affinity for Lauren Graham (1670.47×), Rich Eisen (1828.14×), and Nathan Fillion (464.51×) over the country average.

Where do Erin Andrews fans live in United States?

Erin Andrews fans in United States are most concentrated in California (reach 140,799), Texas (reach 128,127), and Florida (reach 110,102). These three regions account for the largest share of the active audience.

What other brands do Erin Andrews fans also like?

Beyond Erin Andrews itself, the audience over-indexes on Rich Eisen (1828.14×), Nathan Fillion (464.51×), Pete Carroll (587.6×), and Sara Gilbert (843.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Erin Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.