Rascasse Audience Intelligence

Larry Fitzgerald Audience in United States

A data profile of the people who buy, follow and care about Larry Fitzgerald in United States — modelled from more than twelve digital signal sources. Larry Fitzgerald has an estimated audience of 981,020 people in United States.

#391among American football in United States#5376among Person in United States#2225in Sports

The average Larry Fitzgerald fan in United States is 40.3 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Erin Andrews, Josh Duhamel, Sharon Osbourne, with strongest over-indexing on Erin Andrews (538.49× the country average).

Demographically, the Larry Fitzgerald audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Larry Fitzgerald fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Larry Fitzgerald profile in United States.

Audience size
981K
in United States
Gender
35.5%♀
64.5% male
Age
40.3
average years
Country rank
#23983
Person in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Larry Fitzgerald fans

35.5% are female, 64.5% are male, average age 40.3.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Larry Fitzgerald audience in United States
MetricValue
Female35.5%
Male64.5%
Average age40.3
Estimated audience size981,020
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Larry Fitzgerald audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Larry Fitzgerald audience comes from United States.

Worldwide audience distribution share by country for Larry Fitzgerald
CountryShare
United States95.1%
United Kingdom0.9%
Germany0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Larry Fitzgerald audience in United States is strongest.

Fig. 05

Top regions by affinity

Larry Fitzgerald fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~90K4.87×
02Minnesota~20K1.90×
03Pennsylvania~50K1.50×
04North Dakota~2K1.23×
05Maryland~20K1.22×
06Tennessee~20K1.16×
07Washington, District of Columbia~3K1.16×
08South Dakota~2K1.07×
09Louisiana~10K1.06×
10Delaware~3K1.05×
11Ohio~30K1.03×
12Iowa~7K1.01×
13Wisconsin~10K1.00×
14Virginia~20K0.98×
15West Virginia~4K0.98×
16Missouri~10K0.97×
17Nevada~8K0.97×
18Mississippi~7K0.97×
19Georgia~30K0.96×
20Kansas~7K0.96×
21South Carolina~10K0.93×
22Illinois~30K0.91×
23Alabama~10K0.91×
24North Carolina~20K0.90×
25New Jersey~20K0.90×
26Indiana~10K0.89×
27Montana~2K0.89×
28Nebraska~4K0.88×
29Massachusetts~20K0.87×
30Texas~70K0.86×
31Connecticut~8K0.86×
32New Mexico~4K0.86×
33Rhode Island~2K0.86×
34Michigan~20K0.83×
35Washington~10K0.83×
36Colorado~10K0.83×
37Idaho~4K0.83×
38Kentucky~9K0.81×
39Alaska~2K0.81×
40New York~40K0.80×
41Arkansas~6K0.80×
42New Hampshire~3K0.80×
43Hawaii~3K0.79×
44Florida~50K0.77×
45Oklahoma~8K0.77×
46California~70K0.75×
47Utah~6K0.73×
48Vermont~1K0.73×
49Maine~2K0.71×
50Oregon~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Larry Fitzgerald, United States
0.63×1.00×4.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Larry Fitzgerald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Larry Fitzgerald audience
#·InterestCategoryAffinity×
01Erin AndrewsSports538.49×
02Josh DuhamelFashion & Accessoires165.97×
03Sharon OsbourneMovies & TV107.57×
04Seth GreenMovies & TV99.08×
05Rose McGowanMovies & TV93.05×
06Sophia BushMovies & TV87.24×
07Toni ColletteMovies & TV73.21×
08Winona RyderMovies & TV65.42×
09Dumb and DumberMovies & TV54.55×
10Jack NicholsonMovies & TV51.79×
11Alyssa MilanoMovies & TV51.29×
12Mariska HargitayMovies & TV47.46×
13Elizabeth BanksMovies & TV42.38×
14John CusackMovies & TV38.11×
15Peyton ManningSports36.47×
16Russell WilsonSports30.69×
17Christina ApplegateMovies & TV25.59×
18Aaron RodgersSports22.38×
19Twin PeaksMovies & TV20.89×
20Kelly OsbourneMusic & Radio20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Larry Fitzgerald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Larry Fitzgerald audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Convenience OrientationPREMIUM1.88×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Larry Fitzgerald audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
DIY MentalityTHRILL0.63×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Larry Fitzgerald have in United States?

Larry Fitzgerald has an estimated audience of 981,020 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Larry Fitzgerald fans?

35.5% of Larry Fitzgerald fans are female, 64.5% are male, with an average age of 40.3 years.

03

Which brands do Larry Fitzgerald fans like most?

Larry Fitzgerald fans show strongest brand affinity for Erin Andrews (538.49×), Josh Duhamel (165.97×), and Sharon Osbourne (107.57×) over the country average.

04

Where do Larry Fitzgerald fans live in United States?

Larry Fitzgerald fans in United States are most concentrated in Arizona (reach ~90K), California (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Larry Fitzgerald fans also like?

Beyond Larry Fitzgerald itself, the audience over-indexes on Josh Duhamel (165.97×), Sharon Osbourne (107.57×), Winona Ryder (65.42×), and Seth Green (99.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Larry Fitzgerald audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Larry Fitzgerald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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