Larry Fitzgerald Audience in United States

Larry Fitzgerald logo

Larry Fitzgerald has an estimated audience of 898,465 people in United States. 35.5% are female, 64.5% are male, average age 40.3. Top regions: Arizona, California, Texas. Top brand affinities: Hauptschule, Jumia, Gilbert Burns (fighter), Elsword, Horeca.

The average Larry Fitzgerald fan in United States is 40.3 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Hauptschule, Jumia, Gilbert Burns (fighter), with strongest over-indexing on Hauptschule (51.3× the country average). Demographically, the Larry Fitzgerald audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Larry Fitzgerald fans

Demographic split for Larry Fitzgerald audience in United States
MetricValue
Female35.5%
Male64.5%
Average age40.3
Estimated audience size898,465

Audience persona

The typical Larry Fitzgerald fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Hauptschule.

Top regions in United States

Top regions ranked by reach for Larry Fitzgerald in United States
RegionReachAffinity
Arizona95,2135.19×
California78,7350.8×
Texas67,2740.87×
Pennsylvania49,0811.62×
Florida48,4110.8×
New York41,5680.83×
Illinois28,5440.95×
Ohio28,5091.03×
Georgia27,9851.01×
North Carolina24,8990.92×
Minnesota23,9901.86×
Tennessee23,6621.31×
Virginia21,9861×
Michigan20,6130.88×
New Jersey20,4650.9×
Maryland18,3371.19×
Massachusetts15,2400.86×
Indiana14,9210.91×
Missouri14,6931.01×
Washington14,3870.8×
Wisconsin13,2090.98×
South Carolina12,8200.95×
Louisiana12,5861.09×
Alabama12,0190.96×
Colorado11,6730.82×
Kentucky8,9160.79×
Nevada8,8261.02×
Connecticut7,7450.86×
Oklahoma7,6840.77×
Iowa7,6191.03×
Mississippi6,8940.93×
Kansas6,8620.97×
Oregon6,0190.58×
Utah5,7700.72×
Arkansas5,6440.76×
West Virginia3,8420.92×
New Mexico3,7620.83×
Nebraska3,6790.82×
Idaho3,3270.74×
Washington, District of Columbia2,9281.08×
Hawaii2,7000.7×
New Hampshire2,3910.68×
Delaware2,3740.96×
Rhode Island2,2450.79×
South Dakota2,2041.06×
North Dakota2,1861.18×
Montana1,9970.8×
Maine1,8760.58×
Alaska1,3360.7×
Wyoming9410.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Larry Fitzgerald audience
BrandAffinityCategory
Hauptschule51.3×Kids & Family
Jumia34.79×Fashion & Accessoires
Gilbert Burns (fighter)28.12×Sports
Elsword28.04×Games
Horeca24.14×Travel & Leisure
Hawes61.18×Travel & Leisure
Home staging7.26×Home & Garden
UncommonGoods21.9×Shopping
YouTube Red20×Movies & TV
Alaska1.81×Travel & Leisure
John Kearns51.2×Movies & TV
Song Il-gook49.63×Movies & TV
KLIX (AM)20×Music & Radio
Minnesota1.51×Travel & Leisure
Grammarly3.9×Business & Career
Shea Homes13.13×Home & Garden
Gofobo20×Movies & TV
Huisgenoot130.66×News
Goop4.03×Internet & Social Media
Khaadi5.08×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Larry Fitzgerald audience
TraitClusterScore
PatriotismCONSERVATISM1.24
Risk AppetiteTHRILL1.17
Need for SecurityCONSERVATISM1.15
Career OrientationPOWER1.14
ExtroversionTHRILL1.09
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Larry Fitzgerald
CountryShare
United States94.8%
United Kingdom1.0%
Germany0.8%

See Larry Fitzgerald audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Larry Fitzgerald have in United States?

Larry Fitzgerald has an estimated audience of 898,465 people in United States, concentrated in Arizona and California.

What is the gender split and age of Larry Fitzgerald fans?

35.5% of Larry Fitzgerald fans are female, 64.5% are male, with an average age of 40.3 years.

Which brands do Larry Fitzgerald fans like most?

Larry Fitzgerald fans show strongest brand affinity for Hauptschule (51.3×), Jumia (34.79×), and Gilbert Burns (fighter) (28.12×) over the country average.

Where do Larry Fitzgerald fans live in United States?

Larry Fitzgerald fans in United States are most concentrated in Arizona (reach 95,213), California (reach 78,735), and Texas (reach 67,274). These three regions account for the largest share of the active audience.

What other brands do Larry Fitzgerald fans also like?

Beyond Larry Fitzgerald itself, the audience over-indexes on Jumia (34.79×), Gilbert Burns (fighter) (28.12×), Elsword (28.04×), and Horeca (24.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Larry Fitzgerald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.