Rascasse Audience Intelligence

Nathan Fillion Audience in United States

A data profile of the people who buy, follow and care about Nathan Fillion in United States — modelled from more than twelve digital signal sources. Nathan Fillion has an estimated audience of 4,751,839 people in United States.

#275among Actor Actress or TV Star in United States#789among Person in United States#721in Movies & TV

The average Nathan Fillion fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ming-Na Wen, Matthew Gray Gubler, Mariska Hargitay, with strongest over-indexing on Ming-Na Wen (535.66× the country average).

Demographically, the Nathan Fillion audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nathan Fillion fan in United States is more female, around 35.8 years old, with strong Mindfulness tendencies and a notable affinity for Ming-Na Wen.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nathan Fillion profile in United States.

Audience size
4.8M
in United States
Gender
61.3%♀
38.7% male
Age
35.8
average years
Country rank
#6991
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nathan Fillion fans

61.3% are female, 38.7% are male, average age 35.8.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Nathan Fillion audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.8
Estimated audience size4,751,839
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Nathan Fillion audience in United States
Age bracketShare%
16-1932%
20-2914%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Nathan Fillion audience comes from United States.

Worldwide audience distribution share by country for Nathan Fillion
CountryShare
United States31.8%
Germany8.7%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nathan Fillion audience in United States is strongest.

Fig. 05

Top regions by affinity

Nathan Fillion fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.38×
02Utah~60K1.32×
03Oklahoma~70K1.22×
04Oregon~70K1.21×
05Washington~100K1.19×
06Arkansas~50K1.16×
07Kentucky~70K1.14×
08Kansas~40K1.12×
09Iowa~50K1.11×
10Montana~20K1.11×
11Alaska~10K1.11×
12Wyoming~8K1.11×
13Missouri~90K1.10×
14West Virginia~30K1.10×
15Ohio~200K1.07×
16Arizona~100K1.07×
17Nebraska~30K1.07×
18Tennessee~100K1.06×
19Indiana~100K1.06×
20New Mexico~30K1.06×
21North Dakota~10K1.05×
22New Hampshire~20K1.04×
23Colorado~80K1.03×
24Maine~20K1.03×
25Wisconsin~80K1.02×
26South Dakota~10K1.02×
27Michigan~100K1.01×
28California~500K1.00×
29Minnesota~70K0.99×
30Nevada~50K0.98×
31Texas~400K0.97×
32North Carolina~100K0.94×
33Alabama~60K0.93×
34Pennsylvania~200K0.92×
35Illinois~200K0.92×
36South Carolina~70K0.91×
37Virginia~100K0.90×
38Mississippi~40K0.88×
39Hawaii~20K0.87×
40Florida~300K0.86×
41Georgia~100K0.86×
42Connecticut~40K0.85×
43Rhode Island~10K0.85×
44Massachusetts~80K0.84×
45New Jersey~100K0.83×
46Louisiana~50K0.83×
47Maryland~70K0.82×
48Delaware~10K0.82×
49New York~200K0.77×
50Washington, District of Columbia~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Nathan Fillion, United States
0.59×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nathan Fillion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nathan Fillion audience
#·InterestCategoryAffinity×
01Matthew Gray GublerFashion & Accessoires549.23×
02Ming-Na WenMovies & TV535.66×
03Bradley WhitfordMovies & TV444.90×
04FreshdeskTechnology & Electronics223.62×
05Jennifer WingetMovies & TV198.11×
06Josh PeckMovies & TV176.27×
07Mariska HargitayMovies & TV91.50×
08Kat DenningsMovies & TV86.73×
09Sophia BushMovies & TV54.89×
10Ron PerlmanMovies & TV53.26×
11Pete CarrollSports51.77×
12Gwendoline ChristieMovies & TV48.90×
13Seth GreenMovies & TV48.45×
14Aaron PaulMovies & TV37.25×
15Alyssa MilanoMovies & TV33.21×
16Ian SomerhalderMovies & TV32.19×
17Alison BrieMovies & TV28.43×
18Elizabeth BanksMovies & TV26.57×
19Sharon OsbourneMovies & TV25.91×
20Brittany SnowMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nathan Fillion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nathan Fillion audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.97×
Healthy LifestyleBALANCE1.54×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nathan Fillion audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.52×
Convenience OrientationPREMIUM0.65×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nathan Fillion have in United States?

Nathan Fillion has an estimated audience of 4,751,839 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nathan Fillion fans?

61.3% of Nathan Fillion fans are female, 38.7% are male, with an average age of 35.8 years.

03

Which brands do Nathan Fillion fans like most?

Nathan Fillion fans show strongest brand affinity for Ming-Na Wen (535.66×), Matthew Gray Gubler (549.23×), and Mariska Hargitay (91.5×) over the country average.

04

Where do Nathan Fillion fans live in United States?

Nathan Fillion fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nathan Fillion fans also like?

Beyond Nathan Fillion itself, the audience over-indexes on Matthew Gray Gubler (549.23×), Mariska Hargitay (91.5×), Kat Dennings (86.73×), and Josh Peck (176.27×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan Fillion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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