Nathan Fillion Audience in United States

Nathan Fillion logo

Nathan Fillion has an estimated audience of 5,002,854 people in United States. 61.3% are female, 38.7% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Matthew Gray Gubler, Bradley Whitford, Ming-Na Wen, Mariska Hargitay, Kat Dennings.

The average Nathan Fillion fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Matthew Gray Gubler, Bradley Whitford, Ming-Na Wen, with strongest over-indexing on Matthew Gray Gubler (549.23× the country average). Demographically, the Nathan Fillion audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nathan Fillion fans

Demographic split for Nathan Fillion audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.8
Estimated audience size5,002,854

Audience persona

The typical Nathan Fillion fan in United States is more female, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Matthew Gray Gubler.

Top regions in United States

Top regions ranked by reach for Nathan Fillion in United States
RegionReachAffinity
California549,5551×
Texas421,9020.98×
Florida293,4040.87×
New York222,9880.8×
Ohio171,0301.11×
Pennsylvania159,5010.95×
Illinois152,8980.92×
North Carolina145,0390.96×
Michigan136,7651.05×
Washington129,2211.29×
Georgia128,5610.83×
Virginia113,2860.93×
Tennessee109,1661.09×
Arizona107,9071.06×
Indiana102,6961.12×
New Jersey101,0780.79×
Missouri86,7911.08×
Colorado84,7921.08×
Massachusetts83,2750.84×
Wisconsin80,8451.07×
Kentucky73,9891.18×
Minnesota71,2390.99×
South Carolina70,4750.94×
Oregon70,1911.22×
Oklahoma69,6621.25×
Maryland69,4820.81×
Alabama60,7110.87×
Utah59,7901.33×
Louisiana54,6330.85×
Arkansas48,5231.18×
Nevada45,6170.94×
Iowa45,4011.1×
Kansas44,7961.14×
Connecticut41,7110.83×
Mississippi35,8830.87×
Idaho34,7391.38×
Nebraska27,0741.08×
New Mexico26,3011.05×
West Virginia24,9051.07×
New Hampshire20,8441.06×
Hawaii18,9400.88×
Maine17,8230.99×
Montana15,9641.15×
Rhode Island12,3900.78×
South Dakota11,4460.99×
Alaska10,7261×
Delaware10,5820.77×
North Dakota9,8740.96×
Washington, District of Columbia8,1190.54×
Wyoming8,0691.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nathan Fillion audience
BrandAffinityCategory
Matthew Gray Gubler549.23×Fashion & Accessoires
Bradley Whitford444.9×Movies & TV
Ming-Na Wen535.66×Movies & TV
Mariska Hargitay91.5×Movies & TV
Kat Dennings86.73×Movies & TV
Josh Peck176.27×Movies & TV
Sophia Bush54.89×Movies & TV
Pete Carroll51.77×Sports
Ron Perlman53.26×Movies & TV
Gwendoline Christie48.9×Movies & TV
Seth Green48.45×Movies & TV
Freshdesk223.62×Technology & Electronics
Alison Brie28.43×Movies & TV
Sharon Osbourne25.91×Movies & TV
Brittany Snow20×Movies & TV
Hina Khan205.41×Movies & TV
Aaron Paul37.25×Movies & TV
Alyssa Milano33.21×Movies & TV
Elizabeth Banks26.57×Movies & TV
Anne Burrell15.38×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nathan Fillion audience
TraitClusterScore
Risk AppetiteTHRILL2.68
PatriotismCONSERVATISM1.84
Community OrientationOPEN1.83
SpiritualityBALANCE1.73
IndividualismJOY1.73
Luxury OrientationPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Nathan Fillion
CountryShare
United States32.4%
Germany9.1%
Canada7.3%

See Nathan Fillion audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nathan Fillion have in United States?

Nathan Fillion has an estimated audience of 5,002,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Nathan Fillion fans?

61.3% of Nathan Fillion fans are female, 38.7% are male, with an average age of 35.8 years.

Which brands do Nathan Fillion fans like most?

Nathan Fillion fans show strongest brand affinity for Matthew Gray Gubler (549.23×), Bradley Whitford (444.9×), and Ming-Na Wen (535.66×) over the country average.

Where do Nathan Fillion fans live in United States?

Nathan Fillion fans in United States are most concentrated in California (reach 549,555), Texas (reach 421,902), and Florida (reach 293,404). These three regions account for the largest share of the active audience.

What other brands do Nathan Fillion fans also like?

Beyond Nathan Fillion itself, the audience over-indexes on Bradley Whitford (444.9×), Ming-Na Wen (535.66×), Mariska Hargitay (91.5×), and Kat Dennings (86.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan Fillion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.