Rascasse Audience Intelligence

Mario Chalmers Audience in United States

A data profile of the people who buy, follow and care about Mario Chalmers in United States — modelled from more than twelve digital signal sources. Mario Chalmers has an estimated audience of 180,232 people in United States.

#933among Basketball in United States#16316among Person in United States#6556in Sports

The average Mario Chalmers fan in United States is 33.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Erin Andrews, Capital One, Minnesota Timberwolves, with strongest over-indexing on Erin Andrews (1242.93× the country average).

Demographically, the Mario Chalmers audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Chalmers fan in United States is more male, around 33.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mario Chalmers profile in United States.

Audience size
180K
in United States
Gender
21.7%♀
78.3% male
Age
33.0
average years
Country rank
#61467
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Chalmers fans

21.7% are female, 78.3% are male, average age 33.0.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Mario Chalmers audience in United States
MetricValue
Female21.7%
Male78.3%
Average age33.0
Estimated audience size180,232
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Mario Chalmers audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3919%
40-4914%
50+10%
Fig. 04

Worldwide distribution

94.8%

of the worldwide Mario Chalmers audience comes from United States.

Worldwide audience distribution share by country for Mario Chalmers
CountryShare
United States94.8%
Italy2.2%
Germany1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Chalmers audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Chalmers fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K4.81×
02Kansas~5K3.86×
03North Carolina~7K1.38×
04Florida~20K1.31×
05Georgia~7K1.30×
06Missouri~4K1.24×
07Mississippi~2K1.17×
08Maryland~4K1.15×
09Washington, District of Columbia<1K1.10×
10Louisiana~2K1.07×
11New York~10K1.04×
12Tennessee~4K1.03×
13Alabama~3K1.03×
14Michigan~5K1.00×
15New Jersey~5K1.00×
16Virginia~4K0.99×
17South Carolina~3K0.99×
18Illinois~6K0.98×
19Kentucky~2K0.98×
20Indiana~3K0.97×
21Connecticut~2K0.96×
22Massachusetts~3K0.94×
23Ohio~5K0.92×
24Nevada~2K0.92×
25Delaware<1K0.92×
26Arkansas~1K0.91×
27Rhode Island<1K0.91×
28Oklahoma~2K0.90×
29South Dakota<1K0.88×
30Nebraska<1K0.87×
31North Dakota<1K0.87×
32Vermont<1K0.86×
33Pennsylvania~5K0.85×
34Texas~10K0.84×
35West Virginia<1K0.83×
36Hawaii<1K0.82×
37Montana<1K0.82×
38Iowa~1K0.81×
39Minnesota~2K0.80×
40California~20K0.79×
41New Hampshire<1K0.79×
42Maine<1K0.78×
43Wisconsin~2K0.76×
44Arizona~3K0.75×
45Idaho<1K0.74×
46Washington~3K0.73×
47New Mexico<1K0.72×
48Oregon~1K0.69×
49Colorado~2K0.68×
50Utah~1K0.66×
Fig. 06

Affinity by region

Affinity by region — Mario Chalmers, United States
0.66×1.00×4.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Chalmers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Chalmers audience
#·InterestCategoryAffinity×
01Erin AndrewsSports1242.93×
02Minnesota TimberwolvesSports29.22×
03Daytona International SpeedwaySports25.11×
04StubHubTravel & Leisure19.98×
05Josh DuhamelFashion & Accessoires19.70×
06Capital OneBusiness & Career17.21×
07NBA Summer LeagueSports16.86×
08Sharon OsbourneMovies & TV16.67×
09Christopher WalkenMovies & TV15.58×
10Dead Poets SocietyMovies & TV14.44×
11Indiana PacersSports9.00×
12New York KnicksSports8.36×
13Los Angeles ClippersSports8.28×
14Sacramento KingsSports7.93×
15Atlanta HawksSports7.42×
16Charlotte HornetsSports7.37×
17Cleveland CavaliersSports7.14×
18Miami HeatSports6.57×
19Dallas MavericksSports6.26×
20Oklahoma City ThunderSports4.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Chalmers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Chalmers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
Career OrientationPOWER1.34×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Chalmers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
CreativityOPEN0.58×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Chalmers have in United States?

Mario Chalmers has an estimated audience of 180,232 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Mario Chalmers fans?

21.7% of Mario Chalmers fans are female, 78.3% are male, with an average age of 33.0 years.

03

Which brands do Mario Chalmers fans like most?

Mario Chalmers fans show strongest brand affinity for Erin Andrews (1242.93×), Capital One (17.21×), and Minnesota Timberwolves (29.22×) over the country average.

04

Where do Mario Chalmers fans live in United States?

Mario Chalmers fans in United States are most concentrated in Florida (reach ~20K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Chalmers fans also like?

Beyond Mario Chalmers itself, the audience over-indexes on Capital One (17.21×), Minnesota Timberwolves (29.22×), StubHub (19.98×), and Daytona International Speedway (25.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Chalmers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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