Rascasse Audience Intelligence

Sacramento Kings Audience in United States

A data profile of the people who buy, follow and care about Sacramento Kings in United States — modelled from more than twelve digital signal sources. Sacramento Kings has an estimated audience of 9,792,296 people in United States.

#44among Basketball in United States#81among Team in United States#301in Sports

The average Sacramento Kings fan in United States is 29.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luka Dončić, De'Aaron Fox, Minnesota Timberwolves, with strongest over-indexing on Luka Dončić (38.5× the country average).

Demographically, the Sacramento Kings audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sacramento Kings fan in United States is more male, around 29.3 years old, with strong Community Orientation tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sacramento Kings profile in United States.

Audience size
9.8M
in United States
Gender
42.0%♀
58.0% male
Age
29.3
average years
Country rank
#3647
Team in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sacramento Kings fans

42.0% are female, 58.0% are male, average age 29.3.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Sacramento Kings audience in United States
MetricValue
Female42.0%
Male58.0%
Average age29.3
Estimated audience size9,792,296
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Sacramento Kings audience in United States
Age bracketShare%
16-1952%
20-2918%
30-3912%
40-499%
50+8%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Sacramento Kings audience comes from United States.

Worldwide audience distribution share by country for Sacramento Kings
CountryShare
United States56.5%
Brazil5.2%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sacramento Kings audience in United States is strongest.

Fig. 05

Top regions by affinity

Sacramento Kings fans by region: top regions in United States
#RegionReachAffinity×
01California~7.5M6.58×
02Nevada~200K2.34×
03Hawaii~80K1.85×
04Oregon~200K1.37×
05Oklahoma~100K1.33×
06Idaho~60K1.23×
07Arizona~300K1.22×
08Utah~100K1.15×
09Louisiana~100K1.14×
10Iowa~90K1.14×
11Arkansas~90K1.12×
12Mississippi~90K1.11×
13Colorado~200K1.06×
14Washington~200K1.00×
15Montana~30K0.97×
16Illinois~300K0.95×
17Tennessee~200K0.91×
18Alabama~100K0.91×
19Texas~800K0.87×
20Washington, District of Columbia~30K0.87×
21New York~500K0.85×
22Georgia~300K0.85×
23Maryland~100K0.85×
24Indiana~200K0.84×
25Ohio~300K0.83×
26Florida~600K0.82×
27North Carolina~200K0.82×
28South Carolina~100K0.82×
29Missouri~100K0.77×
30Michigan~200K0.76×
31New Jersey~200K0.76×
32Kentucky~90K0.75×
33Nebraska~40K0.75×
34Virginia~200K0.74×
35Massachusetts~100K0.74×
36New Mexico~40K0.74×
37Wyoming~10K0.74×
38Minnesota~100K0.73×
39North Dakota~20K0.73×
40Delaware~20K0.71×
41Connecticut~70K0.70×
42Alaska~20K0.70×
43Rhode Island~20K0.69×
44Kansas~50K0.67×
45Pennsylvania~200K0.66×
46Wisconsin~100K0.65×
47South Dakota~10K0.62×
48Maine~20K0.57×
49New Hampshire~20K0.55×
50West Virginia~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Sacramento Kings, United States
0.50×1.00×6.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sacramento Kings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sacramento Kings audience
#·InterestCategoryAffinity×
01Luka DončićSports38.50×
02Oscar RobertsonSports32.74×
03Harrison BarnesSports22.29×
04De'Aaron FoxSports20.35×
05Folsom Lake CollegeBrand19.94×
06Seth CurrySports15.27×
07Chris PaulSports10.37×
08Klay ThompsonSports9.77×
09Minnesota TimberwolvesSports9.69×
10Memphis GrizzliesSports9.54×
11Indiana PacersSports9.03×
12Washington WizardsSports8.00×
13Los Angeles ClippersSports7.89×
14Carmelo AnthonySports7.86×
15Phoenix SunsSports7.63×
16Utah JazzSports7.29×
17Robert RedfordMovies & TV5.71×
18San Antonio SpursSports5.27×
19WNBASports5.22×
20Lindsey GrahamPolitics & Society3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sacramento Kings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sacramento Kings audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
Family OrientationCONSERVATISM1.33×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sacramento Kings audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
PatriotismCONSERVATISM0.84×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sacramento Kings have in United States?

Sacramento Kings has an estimated audience of 9,792,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sacramento Kings fans?

42.0% of Sacramento Kings fans are female, 58.0% are male, with an average age of 29.3 years.

03

Which brands do Sacramento Kings fans like most?

Sacramento Kings fans show strongest brand affinity for Luka Dončić (38.5×), De'Aaron Fox (20.35×), and Minnesota Timberwolves (9.69×) over the country average.

04

Where do Sacramento Kings fans live in United States?

Sacramento Kings fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sacramento Kings fans also like?

Beyond Sacramento Kings itself, the audience over-indexes on De'Aaron Fox (20.35×), Minnesota Timberwolves (9.69×), Phoenix Suns (7.63×), and WNBA (5.22×) compared to the United States average.

Appendix

Explore more audiences

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See Sacramento Kings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sacramento Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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