Sacramento Kings Audience in United States

Sacramento Kings logo

Sacramento Kings has an estimated audience of 10,079,363 people in United States. 42.0% are female, 58.0% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Luka Dončić, Minnesota Timberwolves, Indiana Pacers, Phoenix Suns, De'Aaron Fox.

The average Sacramento Kings fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Luka Dončić, Minnesota Timberwolves, Indiana Pacers, with strongest over-indexing on Luka Dončić (38.5× the country average). Demographically, the Sacramento Kings audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Sacramento Kings fans

Demographic split for Sacramento Kings audience in United States
MetricValue
Female42.0%
Male58.0%
Average age29.3
Estimated audience size10,079,363

Audience persona

The typical Sacramento Kings fan in United States is more male, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Luka Dončić.

Top regions in United States

Top regions ranked by reach for Sacramento Kings in United States
RegionReachAffinity
California7,559,5227.46×
Texas819,7410.95×
Florida560,6020.82×
New York463,7690.82×
Illinois348,1931.04×
Arizona301,8101.47×
Georgia278,1860.9×
Ohio258,2110.83×
North Carolina245,1850.81×
Nevada237,9022.44×
Pennsylvania207,7520.61×
Washington195,2560.97×
New Jersey184,6120.72×
Michigan184,2770.7×
Tennessee182,3650.9×
Virginia180,9670.74×
Oregon171,7501.49×
Colorado168,7941.06×
Indiana150,2140.82×
Maryland146,3330.84×
Massachusetts144,4300.73×
Oklahoma138,0851.23×
Louisiana136,7541.05×
Missouri126,2010.78×
South Carolina123,4420.81×
Minnesota122,4840.85×
Alabama122,0350.87×
Iowa107,3691.29×
Wisconsin97,0300.64×
Mississippi94,3451.14×
Kentucky91,5580.72×
Arkansas80,2080.97×
Utah78,3510.87×
Hawaii64,4511.49×
Connecticut63,0130.62×
Idaho60,3621.19×
Kansas51,1750.64×
New Mexico38,7790.77×
Nebraska36,8730.73×
Montana26,9580.96×
Washington, District of Columbia26,9400.89×
Rhode Island20,5540.64×
West Virginia19,2970.41×
New Hampshire18,6460.47×
Maine17,7450.49×
Delaware16,3730.59×
North Dakota13,7620.66×
Alaska12,2930.57×
South Dakota12,2690.53×
Wyoming9,5480.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sacramento Kings audience
BrandAffinityCategory
Luka Dončić38.5×Sports
Minnesota Timberwolves9.69×Sports
Indiana Pacers9.03×Sports
Phoenix Suns7.63×Sports
De'Aaron Fox20.35×Sports
Memphis Grizzlies9.54×Sports
WNBA5.22×Sports
Los Angeles Clippers7.89×Sports
Utah Jazz7.29×Sports
Robert Redford5.71×Movies & TV
Washington Wizards8×Sports
Caitlin Clark5.8×Sports
Oscar Robertson32.74×Sports
Klay Thompson9.77×Sports
Seth Curry15.27×Sports
Diane Keaton4.22×Movies & TV
Chris Paul10.37×Sports
Denver Nuggets4.07×Sports
Charlotte Hornets6.31×Sports
Brooklyn Nets5.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sacramento Kings audience
TraitClusterScore
Luxury OrientationPREMIUM2.04
LGBTQ+ IdentityOPEN1.9
Family OrientationCONSERVATISM1.67
Risk AppetiteTHRILL1.66
Convenience OrientationPREMIUM1.43
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Sacramento Kings
CountryShare
United States57.4%
Brazil5.2%
Canada3.9%

See Sacramento Kings audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Sacramento Kings have in United States?

Sacramento Kings has an estimated audience of 10,079,363 people in United States, concentrated in California and Texas.

What is the gender split and age of Sacramento Kings fans?

42.0% of Sacramento Kings fans are female, 58.0% are male, with an average age of 29.3 years.

Which brands do Sacramento Kings fans like most?

Sacramento Kings fans show strongest brand affinity for Luka Dončić (38.5×), Minnesota Timberwolves (9.69×), and Indiana Pacers (9.03×) over the country average.

Where do Sacramento Kings fans live in United States?

Sacramento Kings fans in United States are most concentrated in California (reach 7,559,522), Texas (reach 819,741), and Florida (reach 560,602). These three regions account for the largest share of the active audience.

What other brands do Sacramento Kings fans also like?

Beyond Sacramento Kings itself, the audience over-indexes on Minnesota Timberwolves (9.69×), Indiana Pacers (9.03×), Phoenix Suns (7.63×), and De'Aaron Fox (20.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sacramento Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.