NBA Summer League Audience in United States

NBA Summer League logo

NBA Summer League has an estimated audience of 2,398,720 people in United States. 22.2% are female, 77.8% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Avengers (band), Chauncey Billups, Miami Heat, Los Angeles Clippers, Mike Conley, Jr..

The average NBA Summer League fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Avengers (band), Chauncey Billups, Miami Heat, with strongest over-indexing on Avengers (band) (23.93× the country average). Demographically, the NBA Summer League audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of NBA Summer League fans

Demographic split for NBA Summer League audience in United States
MetricValue
Female22.2%
Male77.8%
Average age37.7
Estimated audience size2,398,720

Audience persona

The typical NBA Summer League fan in United States is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Avengers (band).

Top regions in United States

Top regions ranked by reach for NBA Summer League in United States
RegionReachAffinity
California300,0141.14×
Texas211,6571.03×
Florida141,8290.87×
New York123,6550.92×
North Carolina91,7451.27×
Georgia90,3641.22×
Nevada87,6523.78×
Illinois81,9201.03×
Pennsylvania71,3360.88×
New Jersey68,0551.12×
Ohio60,8060.82×
Virginia55,6390.95×
Minnesota53,3661.55×
Massachusetts53,2131.13×
Michigan50,3260.8×
Arizona48,8991×
Tennessee46,1250.96×
Maryland45,4011.1×
Indiana44,3961.01×
Wisconsin40,2991.12×
Oregon38,1441.39×
South Carolina36,6361.02×
Washington35,6440.74×
Oklahoma35,2371.32×
Colorado35,2350.93×
Kentucky32,9001.09×
Alabama31,7640.95×
Missouri28,7660.74×
Louisiana28,2700.91×
Utah25,6531.19×
Connecticut21,2930.89×
Mississippi17,2320.87×
Arkansas15,5260.79×
Iowa15,4150.78×
Kansas13,3080.7×
Nebraska11,6240.97×
Maine11,1351.3×
Idaho8,9010.74×
Hawaii8,6270.84×
Washington, District of Columbia8,3681.16×
New Mexico7,8010.65×
Rhode Island7,4600.98×
Delaware6,7381.02×
New Hampshire6,4100.68×
West Virginia6,3450.57×
Montana4,6230.69×
North Dakota4,4090.89×
South Dakota3,6260.65×
Alaska3,4890.68×
Vermont2,7360.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA Summer League audience
BrandAffinityCategory
Avengers (band)23.93×Music & Radio
Chauncey Billups25.79×Sports
Miami Heat7.92×Sports
Los Angeles Clippers11.35×Sports
Mike Conley, Jr.35.28×Sports
Milwaukee Bucks7.82×Sports
Salt Lake City10.55×Travel & Leisure
Jonas Valančiūnas39.83×Sports
Jimmy Butler13.18×Sports
Minnesota Timberwolves8.28×Sports
Oklahoma City Thunder5.95×Sports
Portland Trail Blazers8.38×Sports
Cooper Flagg6.61×Sports
New York Knicks7.6×Sports
Detroit Pistons7.83×Sports
Golden State Warriors4.77×Sports
Houston Rockets6.55×Sports
NBA2.88×Sports
NBA League Pass16.39×Sports
Victor Wembanyama10.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA Summer League audience
TraitClusterScore
Early Adopter MentalityPOWER1.65
Family OrientationCONSERVATISM1.4
LGBTQ+ IdentityOPEN1.37
SustainabilityBALANCE1.29
Social Media UsageJOY1.26
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for NBA Summer League
CountryShare
United States52.9%
Philippines11.9%
Japan3.8%

See NBA Summer League audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA Summer League have in United States?

NBA Summer League has an estimated audience of 2,398,720 people in United States, concentrated in California and Texas.

What is the gender split and age of NBA Summer League fans?

22.2% of NBA Summer League fans are female, 77.8% are male, with an average age of 37.7 years.

Which brands do NBA Summer League fans like most?

NBA Summer League fans show strongest brand affinity for Avengers (band) (23.93×), Chauncey Billups (25.79×), and Miami Heat (7.92×) over the country average.

Where do NBA Summer League fans live in United States?

NBA Summer League fans in United States are most concentrated in California (reach 300,014), Texas (reach 211,657), and Florida (reach 141,829). These three regions account for the largest share of the active audience.

What other brands do NBA Summer League fans also like?

Beyond NBA Summer League itself, the audience over-indexes on Chauncey Billups (25.79×), Miami Heat (7.92×), Los Angeles Clippers (11.35×), and Mike Conley, Jr. (35.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA Summer League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.