Rascasse Audience Intelligence

NBA Summer League Audience in United States

A data profile of the people who buy, follow and care about NBA Summer League in United States — modelled from more than twelve digital signal sources. NBA Summer League has an estimated audience of 2,400,237 people in United States.

#128among Basketball in United States#155among Event in United States#1102in Sports

The average NBA Summer League fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Victor Wembanyama, Avengers (band), Chauncey Billups, with strongest over-indexing on Victor Wembanyama (10.38× the country average).

Demographically, the NBA Summer League audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA Summer League fan in United States is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Victor Wembanyama.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA Summer League profile in United States.

Audience size
2.4M
in United States
Gender
22.2%♀
77.8% male
Age
37.7
average years
Country rank
#12292
Event in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA Summer League fans

22.2% are female, 77.8% are male, average age 37.7.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for NBA Summer League audience in United States
MetricValue
Female22.2%
Male77.8%
Average age37.7
Estimated audience size2,400,237
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the NBA Summer League audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3920%
40-4917%
50+18%
Fig. 04

Worldwide distribution

52.9%

of the worldwide NBA Summer League audience comes from United States.

Worldwide audience distribution share by country for NBA Summer League
CountryShare
United States52.9%
Philippines11.9%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA Summer League audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA Summer League fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~90K3.73×
02Minnesota~50K1.51×
03Oregon~40K1.35×
04Maine~10K1.28×
05Oklahoma~30K1.27×
06North Carolina~90K1.22×
07Utah~30K1.21×
08Georgia~90K1.18×
09Maryland~50K1.11×
10Wisconsin~40K1.11×
11Massachusetts~50K1.10×
12California~300K1.09×
13Kentucky~30K1.09×
14Washington, District of Columbia~8K1.08×
15New Jersey~70K1.07×
16Delaware~7K1.05×
17Rhode Island~8K1.02×
18Illinois~80K1.00×
19South Carolina~40K1.00×
20Arizona~50K0.99×
21Indiana~40K0.99×
22Nebraska~10K0.99×
23Texas~200K0.97×
24North Dakota~5K0.97×
25Alabama~30K0.96×
26Tennessee~50K0.95×
27Virginia~50K0.94×
28Louisiana~30K0.93×
29Mississippi~20K0.92×
30Colorado~30K0.91×
31Connecticut~20K0.90×
32New York~100K0.88×
33Hawaii~9K0.88×
34Florida~100K0.86×
35Pennsylvania~70K0.86×
36Arkansas~20K0.84×
37Alaska~4K0.84×
38Iowa~20K0.82×
39Ohio~60K0.81×
40Michigan~50K0.80×
41Idaho~10K0.80×
42Vermont~3K0.80×
43Montana~5K0.79×
44South Dakota~4K0.79×
45New Hampshire~7K0.77×
46Missouri~30K0.76×
47Kansas~10K0.75×
48Washington~40K0.73×
49New Mexico~9K0.72×
50West Virginia~8K0.70×
Fig. 06

Affinity by region

Affinity by region — NBA Summer League, United States
0.70×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA Summer League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA Summer League audience
#·InterestCategoryAffinity×
01Jonas ValančiūnasSports39.83×
02Mike Conley, Jr.Sports35.28×
03Chauncey BillupsSports25.79×
04Avengers (band)Music & Radio23.93×
05NBA League PassSports16.39×
06Los Angeles ClippersSports11.35×
07Salt Lake CityTravel & Leisure10.55×
08Victor WembanyamaSports10.38×
09Portland Trail BlazersSports8.38×
10Minnesota TimberwolvesSports8.28×
11Miami HeatSports7.92×
12Detroit PistonsSports7.83×
13Milwaukee BucksSports7.82×
14New York KnicksSports7.60×
15Cooper FlaggSports6.61×
16Houston RocketsSports6.55×
17Oklahoma City ThunderSports5.95×
18Boston CelticsSports5.61×
19Golden State WarriorsSports4.77×
20NBASports2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA Summer League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA Summer League audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Social Media UsageJOY1.23×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA Summer League audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
TraditionCONSERVATISM0.76×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA Summer League have in United States?

NBA Summer League has an estimated audience of 2,400,237 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NBA Summer League fans?

22.2% of NBA Summer League fans are female, 77.8% are male, with an average age of 37.7 years.

03

Which brands do NBA Summer League fans like most?

NBA Summer League fans show strongest brand affinity for Victor Wembanyama (10.38×), Avengers (band) (23.93×), and Chauncey Billups (25.79×) over the country average.

04

Where do NBA Summer League fans live in United States?

NBA Summer League fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NBA Summer League fans also like?

Beyond NBA Summer League itself, the audience over-indexes on Avengers (band) (23.93×), Chauncey Billups (25.79×), Miami Heat (7.92×), and Los Angeles Clippers (11.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See NBA Summer League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA Summer League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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