Salt Lake City Audience in United States

Salt Lake City has an estimated audience of 9,927,393 people in United States. 52.8% are female, 47.2% are male, average age 43.2. Top regions: Utah, California, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Diane Keaton.

The average Salt Lake City fan in United States is 43.2 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.49× the country average). Demographically, the Salt Lake City audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Salt Lake City fans

Demographic split for Salt Lake City audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.2
Estimated audience size9,927,393

Audience persona

The typical Salt Lake City fan in United States is balanced, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Salt Lake City in United States
RegionReachAffinity
Utah1,047,89711.79×
California925,5430.85×
Texas577,3810.68×
Florida386,1640.57×
New York333,7190.6×
Colorado234,8721.5×
Illinois214,4320.65×
Washington210,3191.06×
Arizona202,4661×
Nevada172,8391.8×
Pennsylvania163,4100.49×
Georgia162,3660.53×
North Carolina161,8670.54×
Ohio147,8770.48×
Idaho145,2122.92×
Virginia132,6040.55×
New Jersey127,5970.51×
Massachusetts123,1160.63×
Michigan122,6750.47×
Oregon109,6520.96×
Tennessee104,6350.53×
Missouri94,8590.59×
Minnesota89,0050.63×
Indiana85,0770.47×
Wisconsin82,6150.55×
Maryland80,8120.47×
South Carolina67,8390.45×
Montana59,5662.16×
Wyoming59,0194.01×
Louisiana58,4880.46×
Oklahoma57,6480.52×
Kentucky57,4680.46×
Alabama55,1530.4×
New Mexico52,6831.06×
Iowa50,3110.62×
Kansas47,7610.61×
Connecticut45,6510.46×
Nebraska42,1010.85×
Arkansas40,3990.49×
Mississippi30,4310.37×
Hawaii28,1180.66×
Washington, District of Columbia20,4070.68×
New Hampshire19,6880.5×
South Dakota18,5910.81×
Maine16,3900.46×
North Dakota15,5150.76×
West Virginia15,4180.33×
Alaska15,0090.71×
Rhode Island13,1690.42×
Vermont9,9960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salt Lake City audience
BrandAffinityCategory
Capital One15.49×Business & Career
Google Maps11.88×Internet & Social Media
CarGurus13.74×Cars & Mobility
Indeed.com9.67×Business & Career
Diane Keaton13.26×Movies & TV
DeviantArt15.11×Internet & Social Media
AccuWeather13.06×Home & Garden
Bruce Willis13.34×Movies & TV
Circle K12.8×Shopping
Kendra Scott19.15×Fashion & Accessoires
Khan Academy14.97×Business & Career
Billy Bob Thornton15.18×Movies & TV
Beetlejuice8.4×Movies & TV
Google News10.16×News
Enterprise Rent-A-Car10.38×Cars & Mobility
Catherine Zeta-Jones18.69×Movies & TV
Aaron Rodgers10.28×Sports
Matthew McConaughey14.13×Movies & TV
Demi Moore14.12×Movies & TV
ICloud14.12×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salt Lake City audience
TraitClusterScore
Risk AppetiteTHRILL2.43
Luxury OrientationPREMIUM1.86
SustainabilityBALANCE1.49
MindfulnessBALANCE1.28
PatriotismCONSERVATISM1.27
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Salt Lake City
CountryShare
United States74.7%
Philippines4.3%
Canada2.4%

See Salt Lake City audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Salt Lake City have in United States?

Salt Lake City has an estimated audience of 9,927,393 people in United States, concentrated in Utah and California.

What is the gender split and age of Salt Lake City fans?

52.8% of Salt Lake City fans are female, 47.2% are male, with an average age of 43.2 years.

Which brands do Salt Lake City fans like most?

Salt Lake City fans show strongest brand affinity for Capital One (15.49×), Google Maps (11.88×), and CarGurus (13.74×) over the country average.

Where do Salt Lake City fans live in United States?

Salt Lake City fans in United States are most concentrated in Utah (reach 1,047,897), California (reach 925,543), and Texas (reach 577,381). These three regions account for the largest share of the active audience.

What other brands do Salt Lake City fans also like?

Beyond Salt Lake City itself, the audience over-indexes on Google Maps (11.88×), CarGurus (13.74×), Indeed.com (9.67×), and Diane Keaton (13.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salt Lake City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.