Potato chip Audience in United States

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Potato chip has an estimated audience of 12,723,101 people in United States. 60.9% are female, 39.1% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Televisions, Healthy habits, Food and drink, Parker Posey, Friendship.

The average Potato chip fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Televisions, Healthy habits, Food and drink, with strongest over-indexing on Televisions (2.2× the country average). Demographically, the Potato chip audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Potato chip fans

Demographic split for Potato chip audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.3
Estimated audience size12,723,101

Audience persona

The typical Potato chip fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Televisions.

Top regions in United States

Top regions ranked by reach for Potato chip in United States
RegionReachAffinity
California1,994,9281.43×
Texas1,762,6061.61×
Florida877,4191.02×
New York693,8700.98×
Illinois470,8091.11×
Georgia455,5241.16×
Pennsylvania451,7471.05×
Ohio428,7201.09×
North Carolina424,4441.11×
Michigan358,6051.08×
Arizona333,1601.28×
Virginia299,2720.97×
New Jersey279,3340.86×
Tennessee265,2091.04×
Indiana265,1331.14×
Washington262,5671.03×
Maryland219,1971×
Massachusetts210,5140.84×
Missouri205,8421×
Alabama201,8301.14×
Louisiana192,0711.17×
Colorado191,9140.96×
South Carolina188,2910.98×
Minnesota180,0620.99×
Utah179,8931.58×
Wisconsin175,8260.92×
Kentucky171,3181.07×
Oklahoma162,5631.15×
Nevada158,1661.29×
Oregon145,8821×
Connecticut145,7041.14×
Mississippi119,8211.14×
Arkansas112,8051.08×
Kansas102,2951.02×
Iowa94,5790.9×
Idaho79,3331.24×
Nebraska70,0751.1×
New Mexico69,4791.09×
West Virginia55,1100.93×
Hawaii39,7610.73×
Maine33,9230.74×
New Hampshire33,3150.66×
Rhode Island31,5130.78×
Washington, District of Columbia30,7800.8×
Delaware28,7600.82×
Montana26,7620.76×
South Dakota23,1440.79×
North Dakota21,1870.81×
Alaska19,8070.73×
Vermont12,4500.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Potato chip audience
BrandAffinityCategory
Televisions2.2×Technology & Electronics
Healthy habits4.09×Health
Food and drink1.7×Food & Beverages
Parker Posey10.23×Movies & TV
Friendship2.62×Kids & Family
Dollar General2.74×Shopping
Food1.65×Food & Beverages
United States1.78×Travel & Leisure
Concurrent Versions System2.83×Technology & Electronics
Nature1.99×Home & Garden
Texas Roadhouse2.52×Food & Beverages
Video games1.9×Games
Beverages1.74×Food & Beverages
Rob Reiner3.11×Movies & TV
Philosophy2.08×Business & Career
Movies1.51×Movies & TV
Child1.83×Kids & Family
Friends2.03×Movies & TV
Mobile phones1.8×Technology & Electronics
Dollar Tree2.43×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Potato chip audience
TraitClusterScore
ExtroversionTHRILL1.6
Convenience OrientationPREMIUM1.5
IndulgenceJOY1.43
Price SensitivityPREMIUM1.31
Family OrientationCONSERVATISM1.25
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Potato chip
CountryShare
United States31.6%
United Kingdom7.6%
France4.2%

See Potato chip audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Potato chip have in United States?

Potato chip has an estimated audience of 12,723,101 people in United States, concentrated in California and Texas.

What is the gender split and age of Potato chip fans?

60.9% of Potato chip fans are female, 39.1% are male, with an average age of 41.3 years.

Which brands do Potato chip fans like most?

Potato chip fans show strongest brand affinity for Televisions (2.2×), Healthy habits (4.09×), and Food and drink (1.7×) over the country average.

Where do Potato chip fans live in United States?

Potato chip fans in United States are most concentrated in California (reach 1,994,928), Texas (reach 1,762,606), and Florida (reach 877,419). These three regions account for the largest share of the active audience.

What other brands do Potato chip fans also like?

Beyond Potato chip itself, the audience over-indexes on Healthy habits (4.09×), Food and drink (1.7×), Parker Posey (10.23×), and Friendship (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Potato chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.