Rascasse Audience Intelligence

Potato chip Audience in United States

A data profile of the people who buy, follow and care about Potato chip in United States — modelled from more than twelve digital signal sources. Potato chip has an estimated audience of 12,723,101 people in United States.

#18among Dish in United States#1867among Topic in United States#223in Food & Beverages

The average Potato chip fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Televisions, Healthy habits, Food and drink, with strongest over-indexing on Televisions (2.2× the country average).

Demographically, the Potato chip audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Potato chip fan in United States is more female, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Televisions.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Potato chip profile in United States.

Audience size
12.7M
in United States
Gender
60.9%♀
39.1% male
Age
41.3
average years
Country rank
#2806
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Potato chip fans

60.9% are female, 39.1% are male, average age 41.3.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Potato chip audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.3
Estimated audience size12,723,101
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Potato chip audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Potato chip audience comes from United States.

Worldwide audience distribution share by country for Potato chip
CountryShare
United States31.6%
United Kingdom7.6%
France4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Potato chip audience in United States is strongest.

Fig. 05

Top regions by affinity

Potato chip fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.59×
02Texas~1.5M1.54×
03California~2M1.39×
04Nevada~200K1.29×
05Arizona~300K1.28×
06Idaho~80K1.28×
07Louisiana~200K1.19×
08Mississippi~100K1.18×
09Connecticut~100K1.16×
10Georgia~400K1.14×
11Alabama~200K1.13×
12New Mexico~70K1.13×
13Oklahoma~200K1.12×
14Nebraska~70K1.12×
15Indiana~300K1.09×
16Illinois~500K1.08×
17Arkansas~100K1.07×
18North Carolina~400K1.06×
19Michigan~300K1.04×
20Pennsylvania~400K1.03×
21Kentucky~200K1.03×
22Florida~900K1.01×
23Tennessee~300K1.01×
24Washington~300K1.01×
25Maryland~200K1.01×
26Kansas~100K1.01×
27Oregon~100K1.00×
28Missouri~200K0.98×
29Minnesota~200K0.98×
30Virginia~300K0.97×
31Ohio~400K0.96×
32South Carolina~200K0.96×
33New York~700K0.94×
34Colorado~200K0.94×
35Iowa~100K0.91×
36West Virginia~50K0.90×
37Wisconsin~200K0.89×
38North Dakota~20K0.89×
39Delaware~30K0.88×
40New Jersey~300K0.86×
41Washington, District of Columbia~30K0.86×
42South Dakota~20K0.85×
43Alaska~20K0.84×
44Massachusetts~200K0.83×
45Rhode Island~30K0.83×
46Montana~30K0.79×
47Hawaii~40K0.77×
48Maine~30K0.74×
49New Hampshire~30K0.67×
50Vermont~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Potato chip, United States
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Potato chip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Potato chip audience
#·InterestCategoryAffinity×
01Parker PoseyMovies & TV10.23×
02Healthy habitsHealth4.09×
03Dick Van DykeMovies & TV3.72×
04Rob ReinerMovies & TV3.11×
05Concurrent Versions SystemTechnology & Electronics2.83×
06Dollar GeneralShopping2.74×
07FriendshipKids & Family2.62×
08Texas RoadhouseFood & Beverages2.52×
09Dollar TreeShopping2.43×
10TelevisionsTechnology & Electronics2.20×
11PhilosophyBusiness & Career2.08×
12NatureHome & Garden1.99×
13Video gamesGames1.90×
14ChildKids & Family1.83×
15Mobile phonesTechnology & Electronics1.80×
16United StatesTravel & Leisure1.78×
17BeveragesFood & Beverages1.74×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Potato chip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Potato chip audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.94×
Convenience OrientationPREMIUM1.83×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Potato chip audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Risk AppetiteTHRILL0.91×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Potato chip have in United States?

Potato chip has an estimated audience of 12,723,101 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Potato chip fans?

60.9% of Potato chip fans are female, 39.1% are male, with an average age of 41.3 years.

03

Which brands do Potato chip fans like most?

Potato chip fans show strongest brand affinity for Televisions (2.2×), Healthy habits (4.09×), and Food and drink (1.7×) over the country average.

04

Where do Potato chip fans live in United States?

Potato chip fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Potato chip fans also like?

Beyond Potato chip itself, the audience over-indexes on Healthy habits (4.09×), Food and drink (1.7×), Friendship (2.62×), and Dick Van Dyke (3.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Potato chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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