A data profile of the people who buy, follow and care about Potato chip in United Kingdom — modelled from more than twelve digital signal sources. Potato chip has an estimated audience of 3,050,613 people in United Kingdom.
The average Potato chip fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Greggs, Lunch, Morrisons, with strongest over-indexing on Greggs (1.88× the country average).
Demographically, the Potato chip audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Potato chip fan in United Kingdom is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Greggs.
The key figures that characterise the Potato chip profile in United Kingdom.
61.4% are female, 38.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 42.3 |
| Estimated audience size | 3,050,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Potato chip audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 7.6% |
| France | 4.2% |
Where the Potato chip audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~300K | 1.28× | |
| 02 | North West | ~400K | 1.14× | |
| 03 | Wales | ~200K | 1.13× | |
| 04 | Northern Ireland | ~100K | 1.08× | |
| 05 | East of England | ~300K | 1.07× | |
| 06 | South West | ~300K | 1.02× | |
| 07 | North East | ~100K | 1.00× | |
| 08 | South East | ~400K | 0.97× | |
| 09 | Scotland | ~300K | 0.95× | |
| 10 | England | ~2.5M | 0.90× | |
| 11 | Greater London | ~400K | 0.89× | |
| 12 | Yorkshire and the Humber | ~200K | 0.85× | |
| 13 | West Midlands | ~100K | 0.78× |
The strongest cross-interests of the Potato chip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pringles | Food & Beverages | 7.37× | ||
| 02 | Kellogg's | Food & Beverages | 5.98× | ||
| 03 | Sandwich | Food & Beverages | 2.32× | ||
| 04 | Snacking | Food & Beverages | 2.30× | ||
| 05 | Lunch | Food & Beverages | 2.09× | ||
| 06 | Greggs | Food & Beverages | 1.88× | ||
| 07 | Pizza Hut | Food & Beverages | 1.79× | ||
| 08 | Poundland | Shopping | 1.76× | ||
| 09 | Scooby-Doo | Movies & TV | 1.69× | ||
| 10 | Dune | Movies & TV | 1.68× | ||
| 11 | Snack food | Food & Beverages | 1.67× | ||
| 12 | Subway | Food & Beverages | 1.59× | ||
| 13 | KFC | Food & Beverages | 1.57× | ||
| 14 | Morrisons | Food & Beverages | 1.56× | ||
| 15 | Soft drinks | Food & Beverages | 1.56× | ||
| 16 | Ocado | Shopping | 1.54× | ||
| 17 | Burger King | Food & Beverages | 1.54× | ||
| 18 | Home Bargains | Shopping | 1.51× | ||
| 19 | Just Eat | Food & Beverages | 1.51× | ||
| 20 | Costa Coffee | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.19× | |
| Family Orientation | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.79× |
Potato chip has an estimated audience of 3,050,613 people in United Kingdom, concentrated in England and South East.
61.4% of Potato chip fans are female, 38.6% are male, with an average age of 42.3 years.
Potato chip fans show strongest brand affinity for Greggs (1.88×), Lunch (2.09×), and Morrisons (1.56×) over the country average.
Potato chip fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Potato chip itself, the audience over-indexes on Lunch (2.09×), Morrisons (1.56×), Pringles (7.37×), and Home Bargains (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Potato chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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