A data profile of the people who buy, follow and care about Sandwich in United Kingdom — modelled from more than twelve digital signal sources. Sandwich has an estimated audience of 4,888,635 people in United Kingdom.
The average Sandwich fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Subway, Take-out, Burger King, with strongest over-indexing on Subway (2.36× the country average).
Demographically, the Sandwich audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sandwich fan in United Kingdom is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Subway.
The key figures that characterise the Sandwich profile in United Kingdom.
63.0% are female, 37.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 41.9 |
| Estimated audience size | 4,888,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Sandwich audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 6.2% |
| Japan | 6.2% |
Where the Sandwich audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.66× | |
| 02 | England | ~3.5M | 1.40× | |
| 03 | Yorkshire and the Humber | ~500K | 1.35× | |
| 04 | Scotland | ~500K | 1.13× | |
| 05 | South East | ~700K | 1.02× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | East of England | ~400K | 0.99× | |
| 08 | South West | ~300K | 0.86× | |
| 09 | Northern Ireland | ~100K | 0.78× | |
| 10 | Wales | ~200K | 0.71× | |
| 11 | East Midlands | ~200K | 0.67× | |
| 12 | North West | ~300K | 0.48× |
The strongest cross-interests of the Sandwich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subway | Food & Beverages | 2.36× | ||
| 02 | Ground meat | Food & Beverages | 1.90× | ||
| 03 | Burger King | Food & Beverages | 1.77× | ||
| 04 | Sunday roast | Food & Beverages | 1.76× | ||
| 05 | Cuisine of the United States | Food & Beverages | 1.67× | ||
| 06 | Fruit preserves | Food & Beverages | 1.66× | ||
| 07 | Cooking show | Food & Beverages | 1.65× | ||
| 08 | Fish and chips | Food & Beverages | 1.60× | ||
| 09 | British cuisine | Food & Beverages | 1.59× | ||
| 10 | Pizza Hut | Food & Beverages | 1.55× | ||
| 11 | Chocolate brownie | Food & Beverages | 1.55× | ||
| 12 | Take-out | Food & Beverages | 1.54× | ||
| 13 | Hamburger | Food & Beverages | 1.54× | ||
| 14 | Domino's Pizza | Food & Beverages | 1.54× | ||
| 15 | Cheesecake | Food & Beverages | 1.53× | ||
| 16 | Sausage | Food & Beverages | 1.52× | ||
| 17 | Pizza delivery | Food & Beverages | 1.52× | ||
| 18 | Pret a Manger | Food & Beverages | 1.51× | ||
| 19 | Pork | Food & Beverages | 1.50× | ||
| 20 | Toby Carvery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.17× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.88× |
Sandwich has an estimated audience of 4,888,635 people in United Kingdom, concentrated in England and South East.
63.0% of Sandwich fans are female, 37.0% are male, with an average age of 41.9 years.
Sandwich fans show strongest brand affinity for Subway (2.36×), Take-out (1.54×), and Burger King (1.77×) over the country average.
Sandwich fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sandwich itself, the audience over-indexes on Take-out (1.54×), Burger King (1.77×), Pizza Hut (1.55×), and Pret a Manger (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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